groSamriddhi

🌟 2024: The Year #ContentMarketing Turned on Its Head ?🚀 Buckle up, folks! As we wrap up 2024, it’s crystal clear: content marketing isn't just evolving—it's been revolutionized. Here’s how the game has changed: 1️⃣ 🎥 Video: The Unstoppable Juggernaut, Turbocharged by AI If you thought video was big before, think again. Stats from NP Digital confirm what we’ve seen all year (Can NP Digital please drop that link in the comments?): everyone is all in on video. Giants like LinkedIn, YouTube, and even Facebook are in a race to innovate, alongside nimble startups. AI is the co-pilot, pushing video production into hyperdrive with slick repurposing and personalization. Ignore video anymore, and you’re asking to be left behind. 2️⃣ Content Production: Scaling at Breakneck Speed 🔄 Say goodbye to the days of a blog a week. With today’s cutting-edge workflows, teams are cranking out content like never before—think 5-6 blogs a week from a single writer! Even good old mass emails are being transformed by platforms like Smartlead into sophisticated, personalized outreach. Spotlighting BitScale here - Abhinay has been working with Pranesh and they seem quite promising! 3️⃣ Mass Personalization: No Longer an Oxymoron Thanks to larger context windows from #LLMs, personalization at scale isn't just possible—it’s the expectation. Tools like Apify and PhantomBuster have turned the #personalization game on its head, delivering razor-sharp personalization at scale. Shoutout to Luna.ai and Kuration AI who have shown us what’s possible with their stellar personalized campaigns to Pranesh 2024 has changed the rulebook. Are you ready to keep up, or will you be left playing catch-up? We’re here for the trailblazers ready to integrate these game-changing tools into their marketing arsenal. Revolutionize your approach with us! 💪 #ContentMarketing #Disruption #VideoDominance #MassPersonalization #RevolutionInMarketing #groSamriddhi --- Challenge accepted? Drop a comment about how you're adapting—let's spark a conversation that defines the future! 💣🔥

🚀 What changed in 2024: #LandingPages🚀 At groSamriddhi, the case for top-notch landing pages is clear. We wrote about this earlier https://lnkd.in/gRN8Xz5M. We believe they are the lynchpin for quality #leadgeneration and #ecommerce success. Targeted landing pages improved SERP #rankings and #organic traffic, enhanced #searchadvertising performance by directly addressing the quality score, provided for better audience segmenting and thus improve conversion rates #cro, as well as provide better engagement on social media. There is enough evidence for this. However, while the benefits were clear, creating a landing page for every single keyword was impractical, especially for businesses with numerous keywords. 2024 has ushered in groundbreaking advancements that have reinvented how we create and utilize landing pages. Early adopters leveraging these tools are already seeing improvements in lead volumes #leadgeneration, reduced costs per lead #cpl, and enhanced conversions. Here’s how the landscape has changed: 🔹 AI-Powered Landing Page Builders: 2024 saw AI tools coming of age, crafting high-quality copy and designing entire landing page layouts with minimal human input. This evolution means businesses can now produce targeted pages at remarkable speeds. 🔹 No-code/Low-code Platforms: Platforms like Webflow and Squarespace enhanced their functionalities, making it easier to design engaging pages using drag-and-drop interfaces and pre-built templates, thus speeding up deployment. 🔹 Advanced Personalization Tools: With technologies like Segment and Iterable, marketers can now craft highly personalized pages, improving engagement by tailoring content to user behavior and preferences. 🔹 Automation & Orchestration: Integrating with tools like Zapier and Workato, we've managed to automate tasks seamlessly, from form submissions to email notifications, saving time and minimizing errors. 🔹 Enhanced Analytics & A/B Testing: New analytics platforms provide profound insights, enabling continuous optimization and strategic adjustments for better landing page performance. Shoutout to Paras Chopra Sparsh Gupta and team VWO Wingify for stellar work in this space. These advancements have not only simplified the creation process but also magnified the impact of landing pages. While technology has made scalability straightforward, the need for strategic, tailor-made messaging and precise keyword targeting remains crucial. groSamriddhi is keen to partner with forward-thinking organizations ready to seize these advantages.

#MarketingAutomation in #PartnerMarketing evolution in 2024 Pranesh was talking to Shashank Tangirala about growing his new successful Kickstarter project Solajai to the next level, and it trigger thoughts around the first post of our series. Earlier this year, groSamriddhi explored the power of automation in streamlining go-to-market strategies (https://lnkd.in/g775uxTb). It's been an exciting year for marketing automation in partner marketing. At groSamriddhi here’s 🔢 trends we saw brewing in 2024 that can help #marketers and help #smallbusiness entrepreneurs punch above their weight: 1️⃣ #Influencermarketing is no longer just the darling of consumer brands; it's finding a strong foothold in B2B environments too! As noted by Yolanda Zaw from LinkedIn for Marketing, this trend is leading to the emergence of new platforms aimed at managing B2B relationships efficiently https://lnkd.in/dqB5GS3T 2️⃣ AI-Fueled #AffiliateMarketing: The maturation of marketing automation in affiliate spaces is a game-changer. With AI stepping up, businesses can now: - Efficiently sift through potential partners. - Automate the affiliate vetting process. - Safeguard their programs from fraudulent activities. - Offer personalized support and performance insights. Shoutout to Faizan, Udit, Hemant and the team at Trackier for some outstanding work in the space. 3️⃣ Unified Partner Systems: The trend towards integrating influencer, affiliate, and other partner marketing facets into single cohesive systems is gaining momentum. This evolution promotes enduring partnerships that are mutually beneficial, emphasizing collaboration over competition. 4️⃣  Content Collaboration Revamp: Borrowing elements from influencer marketing, co-marketing and brand partnerships are evolving. Brands are moving towards robust collaborations that enhance content and social strategies, with co-branding and licensing gaining traction over traditional distribution methods. As we see it, these developments are not just trends; they're the blueprint for the future of partner marketing. 🌐💼 and #marketingautomation is driving this forward. Here’s to smarter, more impactful partnerships in 2025 and beyond! 🎉 #PartnerMarketing #InfluencerMarketing #AffiliateMarketing #CoMarketing #groSamriddhi #BusinessGrowth

Over the past month, we've explored how Graph RAG is revolutionizing content marketing. Here's your quick reckoner to this game-changing technology. Ready to transform your marketing strategy? Let's connect. #MarTech #ContentMarketing #BusinessGrowth #Marketing #GraphRAG #LLM #groSamriddhi

How do you adapt your content strategy to today's fast-evolving landscape? Use the power of Graph RAG to: 🚀 Hyper-personalise your content 🚀 Stay ahead of search engine algorithms changes 🚀 Enhance Content Discovery Through Linked Data 🚀 Adapt content real-time 🚀 Scale without loosing agility Swipe through our carousel and read our full blog post to know more: https://lnkd.in/gVvAuDEc #MarTech #ContentStrategy #BusinessGrowth #Marketing #groSamriddhi

Ellie Wiseman from Ortto predicts 6 AI-driven marketing trends that business owners should know ahead of 2025. Leverage hyper-personalisation, predictive AI and automation to get ahead of your competition. Read our #weekendread here: https://lnkd.in/gYrUrekd Today's customer demands relevance. Let's transform your business! #MarTech #ContentStrategy #BusinessGrowth #Marketing #groSamriddhi

Made up your mind to implement Graph RAG in your content marketing strategy? Here are the key metrics you should track. Download, track, and share with us which metric saw the best improvement. Read more on implementing #GraphRAG in our comprehensive blog post: https://lnkd.in/gVvAuDEc #MarTech #ContentStrategy #BusinessGrowth #Marketing #groSamriddhi

Businesses leveraging advanced AI-powered marketing saw up to a 30% increase in their lead generation efforts by embracing adaptable approaches like Graph RAG. Deploying #GraphRAG in your #marketing isn’t just about adopting a new tool; it’s about fundamentally reshaping how you engage with your audience. Ready for change? Read on: https://lnkd.in/gVvAuDEc #MarTech #ContentStrategy #BusinessGrowth #LLM #groSamriddhi

A technology is only as good as its implementation. Download and save our step-by-step guide to implementing Graph RAG. In this comprehensive article by Alexander Patino from Aerospike, leveraging continuous model updates ensures the highest level of content personalization, further driving audience engagement. So remember to be adaptable as you focus on long-term marketing success for your brand. https://lnkd.in/gsDXjft4 #MarTech #ContentStrategy #BusinessGrowth #GraphRAG #LLM #groSamriddhi

Small-to-medium (SME) enterprises are looking to outpace competitors through targeted, efficient, and scalable marketing techniques. Swipe ➡️ to discover how Graph RAG is revolutionizing content marketing ROI. Which benefit resonates most with your business challenges? Get the full lowdown in our blog post: https://lnkd.in/gVvAuDEc #MarTech #ContentStrategy #BusinessGrowth #Marketing #groSamriddhi