Alex Sheinman

I was having breakfast with a friend this morning and he asked me one of the best questions I have ever been asked: Since you’ve been doing podcasts for the past few years, how has your perception of listening changed and what is listening to you?    I think this is one of the best questions I have ever been asked (understandably I am not asked very many questions as I am usually the one interviewing NOT the other way around)   I took him back to my first podcast with Ruben Emir Gnanalingam CEO of Westports Malaysia & Co-Owner of Los Angeles Football Club (LAFC) & QPR FC   For that podcast I prepared for 100+ hrs   Then the night before I was supposed to interview him   I was sick   Maybe this was due to nervousness but nevertheless the podcast did not go ahead   Fortunately Ruben was very understanding and so we rescheduled the podcast for a week later   Again   I spent 10s of hours preparing for the podcast   I was so prepared for the interview that I knew everything about him from his favourite colour all the way to his blood type   Just kidding   But the point was I was incredibly overprepared   I did the podcast with Ruben with a list of 100+ questions   Why did you join Westports, why did you create a startup, why buy QPR   In theory these are all good questions but the problem was   If I asked Ruben a question about football and he started talking about football then transitioned to talking about how he created a basketball team   As an interviewer that is gold dust because it gives the opportunity to pivot to something that he perhaps hasn’t talked about before   However as a first time interviewer I didn’t know this   And so instead of transitioning with him I would flip to a completely different topic   This would have gone unnoticed to me   But since Personable is recorded this piece of feedback came back to me   I went from having set questions that made a forced conversation to set topics   Enabling me to be adaptive alongside my guest to have a more free flowing conversation   Have a listen to that first episode and then listen to one of the latest podcasts and see if you notice a difference   This learning in my journey through podcasting has taught me that to learn new knowledge the less I say the better   The more opportunity there is for new learnings, the more I can absorb and the more I can go about improving my life going forward   Growing up we all feel like we want to fit in   For me this was accomplished my need to fill silences and be there to adhere to what I thought the group would want to hear   But now I realise that silence can be a virtue   The less you say, the more open ended questions you ask, the more comfortable you make the other person feel and allow them to feel heard and trusted the more you will learn   So what is listening to me: Opportunity Harvey Bracken-Smith November 20th 2024

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The biggest gets bigger... This morning it was announced that TKO acquired three sports-related assets from its parent company Endeavor for $3.25 billion including: • On Location • Professional Bull Riders, LLC • IMG Breakdown of the companies acquired: ➊ PBR is the world’s largest bull riding league and puts on more than 200 events annually for more than 1 million fans ➋ On Location provides luxury hospitality for major sporting events including the Super Bowl, the Ryder Cup, March Madness, the FIFA World Cup, and the Olympics ➌ IMG packages and sells media rights and brand partnerships, providing strategic consultancy on the biggest TV deals for the NFL, English Premier League, National Hockey League, Major League Soccer, UFC, WWE and PBR 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? TKO is already a monster business. They do over $1 billion in revenue and own over $10 billion in assets. As sports becomes more of an asset class, we'll see many leagues and large entertainment brands fall under bigger umbrellas. This acquisition will help power the growth of TKO's revenue streams and expand its already strong sports ecosystem across verticals such as: • Media rights • Live events • Ticket sales • Premium experiences • Brand partnerships • Site fees Subscribe to the Vetted Sports weekly newsletter to get the latest industry news, trends, and updates 📩👇 https://lnkd.in/dUYVHG5y

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The truth about your identity as a Sports Business Executive: It’s probably not as impactful as it could be. Here’s why: Titles are easy.  Authenticity is hard. A clear, authentic brand identity? Worth 10x more than just an impressive title. Try this: 1. Define your values and what sets you apart. 2. Communicate those values consistently. 3. Make a website right now. 4. Adapt and refine your content. Stop posturing. Start building real influence. #brand #identity #sports #business #marketing

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40k views later, check out this recent hype video me and my team put together for my former high school football team 🎬🔥 #contentcreation #contentmarketing #sportsmarketing #sports #linkedinsports

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If your interested in the business of Sport Joe Pompliano is a must follow. Here he does a great job of breaking down the complex scenario which is the NBA's new media rights deal. We think the money is big in American sports - wait until we see the new world this media rights deal will unleash! #sports #business #professionals #media #TV #nosuchthingasTVanymore #sportsbusiness #NBA

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I’m looking for a company that may need some help launching a brand/product in the U.S that is already present in another market for a class I teach on Global Marketing at the LMU Graduate School of Business. The class focuses on determining how a brand’s USP and differentiated positioning may be leveraged to succeed in the US market given distinct competition and unique consumer dynamics. For the first half of the semester these students (who have full-time jobs during the day and take the course at night) will learn the foundational elements of global marketing, positioning and effective marketing strategies.  They in turn apply these techniques to build a recommendation plan for your brand/product encompassing: -       Market Analysis -       Target Audience Profile -       USP/Messaging -       Media Mix Recommendation That plan would be presented to a representative of your company in December. You can think of it as hiring a strategic marketing group for free, and using that as a first draft for your company. We did this last year for a smart watch company and it worked out well for both parties. Obviously no funds are required, and we simply ask you to share details on the current brand/product in market, as well as projected sales and budget for a US launch. In the end, you receive a strategic view of the business and some fresh ideas from bright students, and they receive some real-life experience. I’m looking to choose a company by the first of August if possible. If you are interested, or know of a company that could be a good candidate, please DM me and I can share more details. Thanks! Andy Rohm Matt Stefl #globalmarketing #highereducation #casestudies

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Readers Are Leaders. What book or books have helped you in your professional career? Today, I am dropping a podcast sharing the books that have helped me in my player development career. Share your book recommendations below. #PlayerDevelopment #LinkedInSports

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Soccer fandom is evolving at an incredible pace. Understanding the fan or consumer is complex….. There are a million ways to measure fandom so we (@forsoccer) took a crack at creating some of our own fan profiles that better represent modern fandom. Download the United States of Soccer report on Forsoccer.com #soccermedia #sportsmedia #sportsbusiness #soccermarketing #sportsmarketing #grassrootssoccer

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With the 2024 MLB Draft in the books, let's take a look at how I would approach the process of evaluating and acquiring amateur talent for an organization. It isn't always enough to draft the best talent; you have to draft them with the understanding of how they fit in the organization, the cadence in which they arrive on the 40-man roster, and the logistics of your operations. Watch the video for more! #mlbdraft #mlb #baseball #logistics #operations #driveline #strategy

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Today, I’m SO fired up to announce MarketPryce's new partnership with the Electronic Gaming Federation, Inc.! Together, we’re unlocking more NIL opportunities for collegiate esports athletes, while making it simpler than ever for brands to dive into the fast-growing, hyper engaged esports community. Esports, in my opinion, is the most untapped niche of NIL. When brands talk about influencer marketing, Instagram and TikTok are the only two platforms mentioned. But with over 1.4 billion hours (!!) of streaming watched on Twitch last year, brands are sleeping on a MASSIVE opportunity to connect with deeply engaged audiences. IG and TikTok have undeniable value, don’t get me wrong—but Twitch brings the unique power of live streaming that’s unmatched on any other platform. Our partnership with the EGF gives collegiate esports athletes streamlined access to our platform, opening doors for product seeding deals and larger, team-based campaigns. I’m beyond excited to help some of our clients, like Turtle Beach, connect with college esports athletes—where this is a natural fit. But I’m just as excited about the potential for our clients outside the typical esports space—think about brands like YouChews Inc. and Positive Beverage to give athletes an energy boost, BIORAY® for winding down after a long night of gaming, and CREAGUMS for that extra mental edge just to name a few. This is a unique chance for these brands to tap into the potential of what could be the next big wave in NIL. Let’s unlock the future of esports marketing together. Game on!!! 🎮 Link to the full announcement is in the comments. 👇

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How Juan Soto has just made himself $600+ Million Dollars…. ⚾️ Juan Soto has just set the stage for the largest contract AV (Average Per Year) in MLB history…. all at the age of 26, Soto has proven year after year that he the prodigal son of Major League Baseball and provides instant impact to any team he plays on. Value 🔁: To even be considered for a contract of this magnitude the trade offs between the organization and the player must be close to equal. Soto has slugged a .989 OPS with 41 home runs and an World Series berth. There’s your Value he provides Finances 💵: Since many teams have varied payrolls and amounts of money to spend this free agency the potential teams that could land the services of Soto are minimized. Since said team would have to be able to make and offer estimated to be over $620 Million Dollars to even start a conversation Prediction 🔮: Free agency is very unpredictable and is hard to get a grasp on because teams keep negotiations private and players use teams for leverage but to my knowledge i would suggest that Juan Soto sign with the….. New York Mets on a 12 year $680 Million Dollar Deal…. it just makes sense. Market of New York ✅ Energized fan base after last seasons post season success ✅ Owner willing to spend huge amounts of dollars over the upcoming years to improve the franchise ✅ and Lindor, Vientos, and Senga all guys that are fairly young and ready to improve as a franchise.

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The days of one-size-fits-all ticketing are over. Fans today want experiences that feel like they were crafted just for them. 🎟️ 💡 In fact, research shows that personalization is key to driving fan engagement and loyalty. According to Forbes, 76% of consumers are more likely to consider brands that personalize their offerings. The same applies to sports. Imagine receiving a special offer for your favorite team’s next game, paired with access to exclusive content - relevant to you and not just what is sent to everyone. It’s not just about putting fans in seats; it’s about making each touchpoint memorable and meaningful. At Data Talks, we’re partnering with sports clubs to make this vision a reality, helping them turn ticketing into a personalized journey. Personalization needs to go further than just using the first name in an email or when you open the app. The return will show clearly in your revenue numbers. With tools that analyze fan data, sports clubs can deliver tailored offers, VIP experiences, and unique in-game perks that bring fans closer to the action—and to the club. What is your organization doing to personalize the fan experience? 🤔 I’d love to hear your thoughts on this shift in ticketing, and we’re here to help clubs tap into the incredible potential of fan data. Because every seat can tell a story when you know your fans better. 👏

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🏈 With EA SPORTS College Football 25 launching on July 19th, we used Nielsen’s Video Game Tracking to dive into gamer habits. 🏈 51% of gamers intend to play EA Sports College Football 25, with the most excitement centered on playing with Washington, Texas, Miami, ❤️ Florida State💛 and Ohio State teams! Let's go Noles! Discover insights on how you can leverage data to understand gamer trends by learning more about Nielsen’s Video Game Tracking here: https://bit.ly/4eTMg4G

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🚀 YouTube still doesn't get the credit they deserve for shaping sports fandom within the sports industry, and with the consumption and success of the platform continuing to surge, leaving its competitors behind, it's time for sports to make the platform a priority and not an afterthought. 📈 In the latest episode of #StreamTimeSports, we dive into YouTube’s evolving sports strategy, its impactful first season with NFL Sunday Ticket, and how Primetime Channels is positioning the platform to become a future powerhouse in sports media. 🏈📺 During #SPNY24, I also had the pleasure of speaking with Jon Cruz, YouTube's Global Head of Sports Partnerships, about their ambitious growth plans and what’s next for the Google-owned giant. Some great insights from Jon around the role creators are playing with top tier sports and sports rights, including the LiveMode/ Casemiro/ FIFA case study in Brazil. Take a listen by clicking below! #YouTube #SportsStreaming #NFL #SportsBusiness https://lnkd.in/eZZJSzj3

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🏒 Calling All Hockey Fans and Bettors! Tonight’s game between the Carolina Hurricanes and Colorado Avalanche promises to be an intense matchup! Both teams are showcasing strong stats this season, and here’s a breakdown of what to look out for: Team Standings: * Carolina Hurricanes: Impressive 10-2-0 record with an 8-game winning streak. * Colorado Avalanche: Standing at 6-8-0 and looking to bounce back after a recent loss. Key Stats Comparison: * Goals/Game: Carolina leads with 4.17 goals per game (3rd overall), while Colorado averages 3.29 (13th). * Goals Against/Game: Carolina's defense shines, allowing only 2.33 goals per game (2nd), compared to Colorado's 3.93 (31st). * Power Play %: Colorado dominates with a 36.2% power play success rate (2nd), while Carolina is at 24.3% (9th). * Penalty Kill %: Carolina has a solid penalty kill rate at 84.8% (9th), whereas Colorado sits at 70.3% (28th). At Blunt Picks, we leverage stats like these to help you make smarter, data-driven decisions. Our advanced analytics transform raw data into actionable insights, making your picks sharper and more strategic. 📊 Want to stay ahead this season? Check out Blunt Picks for more insights, and join us for a smarter betting experience. Let's make the most of tonight's showdown!

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Check out the latest episode of The Business of Football Podcast talking about how you can leverage and stand out in a highly competitive industry. Make sure to Follow and Leave a Review for more content! #Podcast #footballbusiness

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College Football NIL deals have been active this season, with these 5 standout partnerships emerging as the most creative, showcasing innovative athlete-influencer activations. Here's how ⬇ • Beast Brands, Inc. teamed up with Jalen Milroe for a mini docu-series, spotlighting his journey to success. • NICKS and G FUEL featured Burden and Cash in skits that tap into TikTok trends, connecting with fans in engaging and fun ways. • SharkNinja partnered with Caden Davis, allowing him to share how their product simplifies his life as an athlete. • Raising Cane's Chicken Fingers highlighted Hampton right after a win, tying the celebration back to a trip to Cane’s. 𝐍𝐈𝐋 𝐈𝐦𝐩𝐚𝐜𝐭 ➊ Standout content cuts through the noise in a crowded market ➋ Increases engagement, shares and brand affinity amongst fans ➌ Builds stronger connections with viewers emotionally, comedically and authenticity ➍ Offers distinct value to both brands and the athlete working with them As NIL continues to evolve, it's no longer about just a single post—it's about developing innovative, out-of-the-box marketing strategies that translate into unique videos, showcasing products and maximizing the athlete's influence. When brands pair with athlete-influencers who already have a strong social media skills and presence, these creative partnerships drive greater visibility and deliver stronger ROI. Holden Ferguson | Taiha David Brittany O'Brien | May Naish Jawad Bisbis | Kristina Gutierrez Jennifer Barrett | Kelly Salpeter Christopher Chisholm Hannah Prevost Jack LoParco #NIL #CollegeFootball #SportsMarketing #SocialMedia #SportsBiz

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Most people will: - Watch sports - Cheer for their team - Notice brand logos - Feel connected to sponsors - Buy products linked to their favorite teams Most people will not realize. They are influenced. Sponsorships shape buying choices. They create AWARENESS. → My message to you: Brands use sports to connect with fans. The journey starts with exposure. Logos on jerseys. Ads in stadiums. Fans see these brands over and over. They start to trust them. → Next step: POSITIVE ASSOCIATION Fans love their teams. They trust sponsors. This trust transfers to the brands. → Then comes ENGAGEMENT Meet athletes. Join social media campaigns. Interact at events. Buy exclusive merchandise. These experiences deepen the bond. → Consideration and Preference Fans start preferring these brands. They feel a connection. They choose these products. → Finally, PURCHASE INTENT Fans are more likely to buy. Sponsorships boost buying intent by 10%. → Post-Purchase Reinforcement Fans continue to see the brand. They stick with their choice. Loyalty grows. Repeat purchases happen. → Brands guide fans from awareness to loyalty. They create meaningful connections. They tap into the passion of sports. → This is the power of sports sponsorships. "Let’s build something incredible together. Whether you’re looking to grow brand awareness, engage new audiences, or create unforgettable experiences, partnering with the Minnesota Timberwolves and Lynx can take your brand to the next level. Shoot me a message or email to explore how we can make it happen. Let’s connect!"  E: [email protected] #SportsMarketing #SponsorshipStrategy #PartnershipMarketing #BrandPartnerships #SponsorshipOpportunities #CMOInsights #BrandStrategy #MarketingInnovation

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