A.J. Lawrence

One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

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https://lnkd.in/gDPEDrN5 Great quick article for any #CMO of a startup or #privateequity backed tech company. "Which is why business leaders talking to data-driven board members stick with what can be measured – marketing’s contribution to the near-term pipeline. However, that only tells half the story, and honestly, it does marketing (and the value of your board) a disservice." What if you could tell the other half of the story in financial terms that board members do understand? Revup Marketing, Inc. #MarketingROI

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So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

Use a Maximum Viable Non-Product (MVNP) to see if you've got the right idea AND the right message for a product concept BEFORE you build your MVP. #conversionsciences

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Customer retention strategies are evolving rapidly. In this week's #TuesdayTips, B2B CMOs share what's working now: 🤗 Hug your customers (metaphorically) 🦸‍♀️ Make your clients the heroes 🔄 Develop a solid re-engagement strategy 💬 Prioritize relationships over transactions 🤝 Be an authentic community steward 📅 Schedule regular value check-ins Tune in to hear how CMOs James B. Stanton of Empyrean, Bindu Chellappan of Corpay, Kate Campbell of York IE, Grant Johnson, and Lesley Davis (Norwood) of Waggoner Engineering are revolutionizing their #CustomerRetention approaches. What retention tactics are working for you? Drop a comment below 👇

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"Speed to lead isn't just about speed to engagement, it's about speed to relationship." 🤝 - Verse.ai's CEO David Tal on the conversion gap—aka the black hole of leads. With consumer expectations higher than ever, ensure you are engaging with customers how they want—or you could lose out to your competition. #taltalks #leadengagement #conversions #sms #teamverse2024

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🎯 Pro tip for businesses: Focus on client retention as much as new client acquisition. Retaining customers costs up to 5x less than acquiring new ones and can increase profits by 25-95%. At B2BGrowthToday, we specialize in creating retention-focused marketing strategies that build long-lasting customer relationships. 💼 Ready to boost your retention? Head to b2bgrowthtodayllc.com to learn more. #CustomerRetention #GrowthHacks #B2BGrowthToday #DigitalMarketing #SEO #WebsiteDesign #LeadGeneration #PPC #Advertising #GoogleAds #FacebookAds #InstagramAds #YouTubeAds #RevenueGrowth #ProfitGrowth

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Check out the latest Open Market pod with Sincera’s Mike O'Sullivan, Joe Zappa and me. We talk about building a brand as you build a startup and get very tactical with ideas and experiences. CEOs, founders, marketers, definitely worth a listen! Thanks Mike! Link in comments.

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Questions about your Go-To-Market Strategy? We have answers! I'm excited to share that Norden Marketing will be hosting several #free 30-minute GTM feedback sessions, specifically tailored for early-stage founders. Bring your existing plan (or lack thereof, that's okay too!) and burning questions, and leave your session with actionable insights to tailor and optimize your approach. I look forward to helping you grow! #founderresources #freeresource #mentorship #marketing #GTMstrategy

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Next up on Embracing Erosion? Alex Pattis, the General Partner of Riverside Ventures and founding team member of Hampton. Alex is also the co-founder of Last Money In Media, a leading VC newsletter that delves into Special Purpose Vehicles (SPVs) within the Venture Capital ecosystem. Alex has become a leading voice advocating for the SPV investment format versus the traditional VC fund model. So it won’t surprise you got super deep and into the weeds on all things investing, but we touched on plenty of other topics such as: 🚀 How to scale a company from concept to 9-figure exit 🔄 How to break away from the traditional consulting model and apply product approaches ⏩ Why it’s important to iterate quickly and often with messaging 💸📈What signals are important to pay attention to when investing in startups Give it a listen 👉 https://lnkd.in/gEKv5ghE The Compete Network

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🔊 Get ready for some marketing wisdom! With this throwback episode of the Always Be Testing podcast, join me and Chase Mohseni, the CMO of Heatmap.com 🔥, as we share insights on: 🔨 building connections,  🧘‍♂️ trusting instincts and 📣 mastering surround sound marketing. Discover how to create a delightful customer experience, understand the importance of personal relationships, and unlock the secrets of long-term business success. #AlwaysBeTesting #B2BSaaS #DTC #ECommerce #PerformanceMarketing Watch here 👉 https://lnkd.in/ejBfHmat

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🚀 From 60 books to 20+ businesses—Mitchell Levy drops game-changing insights on thought leadership and AI! Don't miss this power-packed episode of the Buzzworthy Marketing Show. 🎧 Listen to Buzzsprout: https://lnkd.in/gkHPbvPt Watch the full episode at YouTube: https://lnkd.in/g5_EP4nH #BuzzworthyMarketingShow #Entrepreneurship #ThoughtLeadership

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𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐆𝐞𝐨𝐟𝐞𝐧𝐜𝐢𝐧𝐠 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 Wish to harness the potential of geofencing for your digital agency? Let's walk through a step-by-step roadmap: 1. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 Dive into customer analytics and learn their behavior, interests, and patterns. The more specific you are, the better your geofencing strategy will be. 2. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐆𝐞𝐨𝐟𝐞𝐧𝐜𝐞 Identify the locations that are most relevant to your business. This could be near your store, a competitor's location, or an event relevant to your industry. 3. 𝐂𝐫𝐚𝐟𝐭 𝐚 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 Once the geofence is activated, send a personalized message that is targeted, engaging, and designed to prompt action from the user. 4. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐓𝐞𝐬𝐭 Deploy your geofencing campaign. But remember, it's a process of trial and error. Analyze the performance and make necessary tweaks. 5. 𝐀𝐧𝐚𝐥𝐲𝐬𝐞 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 Analyze the data post-campaign to understand what worked and what didn't. Use these insights to optimize future campaigns. Geofencing offers the ability to engage with customers at the right time and place. By integrating it into your marketing strategy, you can boost engagement and conversions. Are you ready to step up your game with geofencing? What's your first geofencing strategy? #Geofencing #DigitalMarketing #BusinessStrategy #FullForceAds

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What does it take to turn marketing into a true driver of business success? In this episode, I dive deep into this question with three expert CMOs—Shirley Macbeth of Forrester, Dan Lowden of BLACKBIRD.AI, and Ali McCarthy, Ph.D. of Amplify Your Voice Studio—who reveal how they keep marketing aligned with business objectives while pushing the boundaries of creativity and strategy. In this episode:  🌲 Shirley Macbeth explains how Forrester’s “Plan on a Page” framework keeps marketing focused on top business objectives and the importance of prioritization in achieving meaningful results.  🐦 Dan Lowden shares his proven “Marketing Playbook” that drives brand and revenue impact, detailing the role of compelling content in engaging target audiences and supporting sales.  📣 Ali McCarthy discusses the importance of a clear growth plan to align marketing with financial goals and maintain focus across the entire team. You’ll also learn:  ⭐ How to prioritize effectively in a resource-constrained environment  ⭐ Ways to foster creativity within the structure of a strategic plan  ⭐ The role of AI in scaling personalized content and enhancing team productivity Tune in to discover actionable insights on aligning marketing with business goals and making a measurable impact on revenue. Listen via the link in the comments.

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The pursuit of hypergrowth isn't for the faint-hearted. It’s not just about adding more products or opening new locations—it's about a fundamental shift in strategy. I recently read a compelling article that lays out a roadmap for achieving this in today’s cutthroat market. Market research is your secret weapon. It’s not merely data collection; it’s about understanding your audience at a granular level. From demographics to preferences, knowing what makes your customers tick can supercharge your growth trajectory. And don’t forget the power of innovation. Offering something truly unique can command a premium price and better margins. It's all about creating exceptional customer experiences that keep people coming back. Hiring the right talent is equally essential. As your company scales, you need a skilled and passionate team that aligns with your growth mindset. And let’s not kid ourselves—aggressive marketing strategies are non-negotiable. Whether it’s SEO or social media outreach, you need a multifaceted approach to attract and retain real customers. One last thought: partnerships can provide the leverage you need to reach new markets swiftly. Choose wisely, and you can share not just resources but insights that fuel your expansion. This isn’t for everyone, but if you’re ready to disrupt your industry, there’s no better time than now. What’s your take on the journey to hypergrowth? https://lnkd.in/eGnecYyF

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"If you need to be told what to do, don't buy a company-" This is just one of many unfiltered insights from my chat with M&A expert Chelsea Wood. Join us for this profound & unapologetic discussion on The Expertise Economy. Thinking about acquiring a business? Before you do, ask yourself this: When faced with a challenge, do you wait for instructions or take action? According to Chelsea, your answer could make or break your success as a business owner. "If you're somebody that's always just figured stuff out and you'll be fine, then you'll be fine as a business owner too." But if you're not? "Don't buy a company," she warns. Whether you're actively looking to buy or just curious about this wealth-building strategy, this episode is a must-listen. Tune in now. It might just change your entrepreneurial trajectory. #TheExpertiseEconomy #MandA #Entrepreneurship #WealthBuilding

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🌴 UPCOMING WEBINAR: How Agency Productization Drives Profitabilty 🌴 ✨ Partnering with Workamajig ✨ Link to register included below:

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Want to improve the quality and consistency of AI’s written output? Wonder how prompts, context, and templates can help?   In this article, we explore AI prompting techniques for getting quality written results. Why It’s Important to Balance AI Assistance With Human Creativity and Expertise There are currently two extreme views on artificial intelligence (AI) in […] The post AI Prompting for Writing: How to Get High-Quality Output appeared first on Social Media Examiner.https://https://lnkd.in/e8RvRCWy

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