Adam Steingart

My prediction: Netflix is going to ignite the live content market and continue to invest in livestreaming experiences that bring people to the platform AND drive sponsorship revenue. The Jake Paul vs. Mike Tyson fight will feature sponsors CELSIUS Holdings, Inc., DraftKings Inc., Experian, Meta Quest and Spaten. By presenting livestreams brands will have access to Netflix’s 278M subscribers and per Netflix President of Advertising Amy Reinhard if brands are “looking for specific genres or specific targeting on demographics, we can offer that” adding that the NFL Christmas games are close to sold out. Netflix has likely seen eye popping watch time results for experiences like ‘the Roast Tom Brady’ which reportedly viewed 22M times. As a result competitors like @Apple TV+, Amazon Prime, Meta, YouTube, The Walt Disney Company +, Hulu, HBO Max, Peacock, Paramount+ etc will likely start to curate bespoke and licensed livestreams and grow their live programming to tap into both the tune in factor and sponsorship revenue. #livestreaming #brands #netflix

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The National Basketball Association (NBA) is in the final stages of media rights negotiations, formalizing written contracts with The Walt Disney Company, NBCUniversal and Amazon this week. Sources report that these negotiations may lead to legal action from incumbent Warner Bros. Discovery. Industry insiders predict that ESPN will pay around $2.6B-$2.8B annually for the league's "A" package, while NBCUniversal's proposed "B" package is expected to be worth between $2.5B and $2.6B annually. Amazon's deal is likely to be worth between $1.8B and $2B, including the Emirates In-Season Tournament, the SoFi Play-In Tournament, first-round playoff games, the WNBA and international rights. Stay tuned for more updates as the NBA finalizes these contracts with major media companies. Sounds like the 2024-2025 will be the last year of Warner Bros. Discovery - "Inside of The NBA", with Ernie, Charles, Kenny, & Shaq. Via Sports Business Journal #NBA #mediarights #sportsbiz #nbc #amazonprimevideo #disney #media #sportsmarketing #sportsmedia #sportssponsorships #sponsorships #brandedcontent #ai #mensio #hive

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So what’s next? Continuous daily authentic storytelling based on real life experiences. The nuggets of wisdom will continue. A weekly Lunchtime Conversation, IG LIVE, on Monday at 12pm EST, 20-minutes of snackable content starting on January 20, 2025. I ask you to join me in this journey. I’ve realized that I want to continue to inspire, educate and pay it forward by sharing women’s stories. 20-minutes. That’s all I ask. Tune in on Instagram @kickitbyep. Motivational quote sticker drop. I have launched Kick It By EP on Substack. Check it out. ➡️ https://lnkd.in/eU5niewY There will be a monthly motivational sticker drop for those who support the page. I’ll continue to kick it with real life experiences. Building community is so important during this time. Women supporting women that’s what it's all about. #inspire #educate #payitforward

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As global #audiences and the demand for #live event experiences continues to grow, it only makes sense that the business of #sports would drive additional resources and opportunities for #linear and #digital #content coverage.

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✅🖥️ WSJ (4/25): “Interest is high in the league’s next round of packages, which kick in after the 2024-2025 season. Disney, which pays around $1.6B a year for TV rights, and Warner, which pays about $1.2B a year, are in discussions to pay substantial increases under a new pact while airing fewer games than they do now, say people familiar with the conversations. The robust pricing expected in the deals shows how valuable live sports are to traditional media companies at a time when cord-cutting is shrinking overall TV viewership. Many households maintain cable subscriptions because it is the only way to watch their favorite teams’ games. Under their current deals, Disney and Warner carry roughly 165 games combined. Games taken from those incumbents would help the NBA create a new package for a streaming player with nationally televised regular-season games and some playoff contests. The league also could draw on a catalog of locally aired games. Amazon’s Prime Video, which airs NFL games, has been aggressive in pursuing the streaming package and is viewed by league and media executives as the front-runner. YouTube is also in the mix, those executives say. The streaming package would give a tech giant the right to show games in markets around the world.” ⬇️🏀 #livesports #streamingtv #ctvadvertising https://lnkd.in/eYK3qmFY

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✅🖥️ DIGIDAY (9/20): “The NFL overhauled its app ahead of the season’s kickoff last week, placing its ad-free RedZone streaming service at the center of its NFL+ premium customer offering. At the same time, European soccer leagues including France’s Ligue 1 and Italy’s Serie A have pushed forward with their streaming efforts, with the former’s games now shown online only in the crucial U.K. and Ireland market. Sports organizations know that demand for these services stems, in part, from the complexity (and cost) consumers face when trying to view every televised match their team takes part in. NBA games, for example, are set to be split across four different media providers, while English Premier League fans would have to subscribe to Sky Sports, TNT Sport and Amazon Prime Video to follow their club’s season in its entirety. RedZone is priced lower than cable or streaming packages — $35.99 a year, compared to $59.99 for CBS and Peacock, for example — and has been available through the NFL+ subscription package as a standalone streaming service since 2023. It’s now the centerpiece of the NFL’s digital app, and a major component of the NFL’s attempt to answer that consumer demand for simplicity. The service itself is simple enough — a subscription simulcast that pulls from CBS and Fox’s live Sunday coverage, bouncing between games with no breaks and no ads (though, there is room for advertisers around the edges — DraftKings, for example, currently sponsors RedZone). The result, said Lauren Manning, the NFL’s head of product design, UX and research, is “one of the best kind of lean-back ways to watch football of any variety, on any device.” ⬇️🏈⚽️ #streaming #ctv #ott #avod #svod #tvos #cordcutting

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Find your people--even if you have to travel across the country to get time with them. I recently led an all-day workshop on how to build a legendary brand with raving fans--from the operational excellence systems to the marketing events that make people talk about you. I've spoken on a lot of stages at a lot of conference centers--this time I was in an epic beach house in the Outer Banks of NC. And it was for an amazing group of people. They all own cleaning companies--multi-million dollar, fast-growth cleaning companies. If you didn't know, that industry is overwhelmingly filled with mom and pop, no-growth local companies. But these folks aren't satisfied with that. They aren't accepting that because they aren't a tech company, they can't have big dreams. (And we also talked about how tech can accelerate them--by a lot.) The point of this story is that rather than settle for "regular," they came from all over the country to dream bigger and learn new skills. Find your people, the other dreamers. It makes all the difference in the world. And, if you're not sure where they are, one place to look is the training programs and online communities where you can learn how to do legendary stuff--like the online program we are launching for just this purpose. Check it out at: https://bit.ly/3UDcEHW I can't get to all the places that want me to spend a day with them--we've grown too much for that--even when it's an epic beach house. So, this program is my way of gathering and pouring into more people without having to add more travel days.

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Fast channels are paving the path for a new era of streaming digital advertising opportunities especially in the multicultural digital space. Lean in. https://lnkd.in/eYf8aktT

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Hey Pete Renault, after you're done seeing the world, you can write and produce a Jack Rocks Bay Area hockey feature movie with Silicon Valley "New Tech Hollywood," an innovative model that will disrupt the independent film industry with digital media entertainment franchises by equity crowdfunding investment campaigns on YouTube for 5G Internet distribution. Get 4 friends with $25,000 investment for Executive Producers credit. Give them 250% ROI in 36 months by Executive Producers budget in the equity crowdfunding campaign on YouTube. If audiences on YouTube don't want to see a movie, everyone loses money. That's the risk. $100,000 for "sizzle" trailer on YouTube and social media marketing / PR. Pitch this to Bay Area hockey fans to invest. We can even ask the San Jose Sharks. Show this to your angel investors. Tell them I'm the goalie. https://lnkd.in/gXDe73dB

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NBA INKS MASSIVE MEDIA DEALS - NBA signs 11-year media rights deal with Disney, NBC, and Amazon Prime Video, rejecting Warner Bros. Discovery's $1.8 billion per year offer. - The deals, approved by the NBA’s Board of Governors, will bring the league about $76 billion over 11 years. - Warner Bros. Discovery's offer deemed not a match; TNT's nearly four-decade run with the NBA ends after the 2024-25 season. - Amazon Prime Video to carry exclusive NBA games and take over NBA League Pass, aiming to reach a global audience. - NBC, carrying NBA games from 1990-2002, will broadcast up to 100 regular-season games and the All-Star Game, marking its comeback as a major partner. 📖 Article : https://lnkd.in/gHAtgr-b 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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This is how John Wren, CEO of Omnicom, summed up the rationale for combining forces with Interpublic Group (IPG) during an interview on Bloomberg TV. Shocker, the message seems to be "bigger or better." But there's another message around "flexibility and agility." And his third message goes something like this: "Let's leave the creativity to the talented people ... enabling them with the best tools, cutting edge" so they can confidently converse with advertisers. He closes: "It's always changing. Yesterday doesn't exist anymore. Just what's tomorrow. We're the place to come to." That's their story to inspire advertisers to open their checkbooks? P.S. I can't be the only person thinking you've got thousands of PR professionals at your disposal. Did you consider media training -- even a quick refresher -- before stepping on set with Bloomberg's Caroline Hyde?

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In today’s ever-changing media landscape, we’re witnessing a fascinating trend: influential individuals from various fields are leveraging their expertise to create compelling media content. A recent example is the legendary NFL coach Bill Belichick, who is set to host and co-produce a new football show on Underdog Fantasy’s media platform via YouTube. This show promises an in-depth look at the intricacies of the NFL, from coaching strategies to team building, all from the perspective of an eight-time Super Bowl champion. More and more talent, especially those near the end of their careers, are leaning into making their own podcasts and media content. This shift allows them to share their deep knowledge and unique perspectives directly with their audience and find innovative ways to leverage their IP to continue to create wealth post career. As an avid podcast listener, I am here for this trend of industry titans creating content about their professions. It’s a fantastic way to access their thinking and insights without having the access to meet them in person. This direct access to their expertise is invaluable for anyone looking to learn from the best.

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In the current edition of SportsBusiness Journal, John Kosner and I focus on the new ways sports properties should look at the range of potential media partners as revenue and exposure generators, in the context of a broader set of options in today's new media environment. https://lnkd.in/gSCwyAj8 #sportsmedia #sportstv #sportsbusiness #sportscontent

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This hits so true as we (I) determine what brands and people we want partner with at Doe-Anderson - the oldest indie agency in the US! "Independence registers in a deep sense of partnership. We treat our client’s success with the utmost care....any indie that considers pitching or running your business is investing its most precious and limited resources to do so—time, energy, focus, and heart." https://lnkd.in/gf9uf2iJ

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During the #Olympics most sports get extraordinary exposure. However, there's a big opportunity for the growth of visibility of most sports during the Flame-to-Flame period.

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📣 New Dan Rayburn Podcast Episode Alert: The Latest in Sports Media and Streaming! This week, Dan and I dig into the ever-evolving world of sports media, streaming, and entertainment. Here's what we cover: 🏆 Sports News Roundup: We highlight the latest developments from FIFA, FOX, Disney, NHL, WBD, and ITV. Get the scoop on the biggest moves in the sports media landscape. 🏈 NFL Sunday Ticket Trial: We break down the NFL's decision to appeal the ruling in its ongoing legal battle. This move could potentially extend the case until 2026, with significant implications for the league and its broadcast partners. 🎬 Paramount Global Updates: Hear our take on the latest rumors surrounding Paramount Global and get the details on their new Paramount+ pricing structure, set to take effect on August 20th. 📊 Viewership Numbers: We analyze viewership figures from recent major events: - Stanley Cup Finals Game 7: 7.7 million viewers (peak: 10.3 million) - England vs. Slovenia on ITV and ITVX: 9.2 million viewers - CNN's presidential debate: 8.7 million on pay TV, 2.3 million concurrent streaming 💰 Tech Investment: Twelve Labs recent funding success - $50 million in series A after $17 million in seed round closed- and the need for Multimodal AI that understands videos like humans. Dan questioned how the tech will be monetized and whether $50mm sets a steep expectations hill for the company to climb. I am more optimistic as the ability to enable human-like video understanding for a large content library has many practical known cases for search, retrieval and recommendations, but I also believe all new use cases will be created. 🚀 Tata Consultancy Services: Dan shared insights from a day-long visit with Tata Consultancy Services - North America Media & Entertainment Business Unit, highlighting their impressive work in data, advertising, and AI. Don't miss this packed episode! Tune in for expert analysis and insider perspectives on the latest trends shaping the future of sports media and streaming. Listen here:🎙️ https://lnkd.in/gfaCxrZW #SportsMedia #StreamingMedia #NFLTrial #ViewershipData #MediaTech #AI

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