What are the best ways to improve your marketing skills remotely?

I call it the marketing ecosytem and its crítical to keep updated whatever your marketing niche. There are three components: 1. Industry knowledge (competition and regulation rapidly evolving in a growth industry) 2. Martech knowledge (ditto!) - specific knowledge of marketing tools and techniques used in your Industry and their effectiveness. 3. Customer knowledge: an understanding on how your customers and their interests are evolving. Tools to do this online vary from automated google keyword searches, regular review of key websites, following relevant groups on linked-in and developing a network of relevant professionals to help with source evaluation

Stay curious. I am a marketer at heart and love to see what other brands are doing and if a campaign delivered against its KPIs. I also read the fan comments. I love to hear different narratives from a variety of creators. When I come across something that intrigues me, I reach out and connect with creator. This has led me to meet some very cool and interesting marketers over the past several years.

I think the core philosophy of marketing is to truly understand and know your prospects and customers - their challenges, their needs and what motivates them. Every other skill you build should be centered on how to reach your customer with the right messaging, the right technology at the right time. I would propose the following: 1. Know your market well and keep track of new trends - follow the industry you market to. 2. Track your competitors and their messaging. 3. Subscribe to the right resources - I would highly recommend HubSpot Academy. Follow influencers in your target industry as well as marketing thought leaders on LinkedIn. 4. Experiment with varied messaging. 5. Create a virtual scrapbook of ads, copy and creatives you like.

A lot of great experts now just sharing knowledge on X and LinkedIn. Find the strongest experts in your niche and regularly read what they write

When considering a marketing internship, there are several important factors to keep in mind: Relevant Experience Learning Opportunities Company Culture: Networking Opportunities Feedback and Evaluation Reputation and Track Record: Research the reputation of the company or organization offering the internship. Look for companies known for providing valuable internships and have a track record of supporting interns' growth and development.

Remote mastery of marketing? Let’s roll! Dive into online courses, gather wisdom from articles and books. Practice in your marketing laboratory—projects and campaigns galore! Join online communities, earn certifications, and rock virtual events. Study case studies, experiment with new spells, seek mentors, and keep learning. Remote magic awaits—let’s ace this marketing adventure!

After decades in marketing, I've learned to appreciate the importance of critical reading to stay ahead in the field. For owners of small businesses, it's important to identify credible sources that offer actionable advice such as my own books, "Marketing Audit Guide" and "Business Marketing Strategy," that aim to provide such insights. (DM me and I'll send a link to the digital editions.) When consuming content, always consider how the strategies discussed can be tailored to the unique needs of your business and how they might influence your marketing.

One thing I’ve seen is finding a group of peers and comparing or requesting some advice, joining learning groups or sessions like LinkedIn Learning and find a mentor.mentors can help in many ways personally and professionally.

Websites such as Coursera, Udemy, and Google Digital Garage offer courses on digital marketing, covering topics from SEO to social media. You can also take courses on platforms such as HubSpot Academy, Google Analytics Academy, Moz for SEO, and not forgetting LinkedIn, which has a vast library of learning material. Here, you can narrow down specific skills that you want to learn. Most importantly, look at your current skills and decide what you want to improve the most, and go from there. Working remotely - can also mean that people/bosses/colleagues aren't aware of the training you are doing, so be sure to let them know and share the knowledge.

HubSpot Academy and Udemy are popular platforms with practical marketing skills for marketers looking to level up their marketing game. Consider getting Excel certified too, the best marketers have data drive their strategies.

Enrolling in online courses and certifications is a great way to boost your marketing skills remotely. Platforms like Coursera offer Google courses covering different marketing areas, from data analytics to ecommerce. These courses not only teach valuable skills but also provide opportunities to connect with fellow marketers, share tips, and learn from each other through class boards and community forums. For instance, Google's Data Analytics class not only teaches data analysis but also encourages interaction among learners to enhance their expertise collectively.

I register for every webinar that sounds interesting and keep the recordings in a folder. When I have time to do tasks that don't require a ton of brainpower, I listen to them in the background like a podcast. You can learn while you work. Remember, it's not about memorizing every detail. It's about expanding your memory of case studies and approaches. That will help you grow most.

HubSpot Academy is the best in access free courses covering various marketing topics, including inbound marketing, content strategy, and social media.

There are many free and paid online Marketing courses available on LinkedIn itself. LinkedIn Learning is very useful and these certifications add to your weightage. We can pursue them in our leisure. Other than that there are Google, Udemy and other digital platforms that are useful in developing marketing skills.

Enhancing marketing skills remotely requires a proactive approach. Utilizing online courses, webinars, and virtual workshops provides access to a wealth of resources. Engaging in self-directed learning and seeking feedback from peers fosters continuous improvement. Leveraging digital collaboration tools for brainstorming and project management facilitates teamwork despite physical distance. Additionally, staying updated on industry trends through online publications and networking events ensures relevance and adaptability. By embracing remote learning opportunities and leveraging technology, marketers can sharpen their skills effectively and stay ahead in a dynamic digital landscape.

In my experience, HubSpot Academy, Youtube, Coursera, Grow with Google courses, Udemy - all are great sources of in-depth knowledge of marketing. These courses are available from beginner level to expert level.

I did a couple of online courses when I was pivoting into marketing (after graduating into the pandemic with an events degree) and I still try to do them occasionally. Not only does it expand your knowledge, it looks great on a CV - completing online courses shows that you’re committed to learning and growing, which is an incredibly desirable quality for employers!

It’s not a secret how accessible it is to learn almost everything at any level for free on the internet. Everyone knows it, including high profile education institutions that now provide “affordable” (from $50 to $250 USD) virtual and/or asynchronous courses, certifications or diplomas on hot topics like AI, data science, management, marketing strategy, social media, coding, design and so much more. They allow you to be a generalist which is more and more needed in certain environments and then test different paths before going full on any topic. Lots of platforms offer subscriptions that are not costlier than Netflix where you can grow skills at great speed and almost feels like entertainment. Datacamp for example makes it fun, even.

Another method to improve your marketing skills remotely is to take online courses and certifications that cover key marketing principles and techniques. Numerous platforms provide high-quality, low-cost courses on a variety of marketing topics, such as digital marketing, content marketing, social media marketing, email marketing, SEO, and analytics. You can choose classes that are appropriate for your skill level, goals, and budget, and learn at your speed. Many courses also include certificates or badges that you may put on your CV or portfolio to demonstrate your qualifications.

Join communities like The Marketing Meetup which hold regular online webinars on all things marketing - they're a great resource, and also record the webinars into a podcast so you can catch up on things you've missed!

Two of the things I do to stay fresh are setting up Marketer to Marketer chats - who do you know in a similar role as you who you can trade notes with? Also, talk to vendors. They can share ideas about what other companies are doing, you just need to weed through the sales pitch.

What I find particularly remarkable is the invaluable knowledge gained from both academics and practitioners in the field. Marketing institutes at universities, especially those specializing in applied sciences, are vital resources for the latest studies on consumer behavior and related areas.

I highly recommend The PR Girl Manifesto for women and non-binary people of color. It's a fantastic non-profit platform on LinkedIn dedicated to supporting diverse communicators. They have events throughout the year, a job board, volunteering opportunities, and more.

Gaining knowledge from others is a great method to advance your online marketing abilities. Joining online forums and networks allows you to interact with other marketers, experts, mentors, and peers who have similar interests and concerns. Discussions, inquiries, comments, sharing insights, and exchanging ideas are all valuable activities in these groups. You can also uncover chances for cooperation, partnerships, recommendations, and support. Popular online forums and networks for marketers include LinkedIn, Facebook groups, Reddit, Quora, Slack, and Discord.

C'est étonnant de voir la force des communautés marketing pour apprendre. On découvre des nouveaux enjeux, des nouveaux secteurs, on écoute des retours d'expérience, on partage et on se challenge entre pairs. J'aime dire que participer à des événement et échanger régulièrement entre marketeurs sont des traces d'apprentissage qui restent en permanence.

Professional communities is a great way to learn, exchange experience and even find a job. Engage with people on SM platforms and you will find your crew!

Engaging with online communities and networks is a highly effective strategy for refining your marketing skills in a remote setting. These platforms, such as LinkedIn, Facebook groups, Reddit, and Discord, offer invaluable opportunities to connect with a diverse range of marketers, experts, mentors, and peers. Participating in discussions, asking questions, and sharing insights within these communities create an environment for mutual learning. The collaborative nature of these platforms opens avenues for potential partnerships, collaborations, referrals, and support, enriching your professional network.

While social media is a breeding ground for quality information, there is also an endless array of "gurus" and content creators with no commitment to quality. It is important to choose your sources carefully and be critical of the content you consume.

I have multiple partners that I create co-marketing strategies for and I have found that creating opportunities for transparent discussions with their channel leaders is pivotal. Together with our combined historical marketing performance metrics, which is derived by many tools, we create an agreed level of tactical trials within their strategic frameworks. These trials or tests produce new data sets for us to continuously optimize or learn from. These trials often vary from introducing new digital driver channels, to segment alignment, or reevaluating kpi’s within our propensity models.

Using a variety of online learning tools has played an important role in my professional growth. For instance, neural networks have been integrated into both my work and personal life. Using ChatGPT, I develop marketing plans, discuss content ideas, and even create funny images for kids' parties or new recipes This diverse approach allows me to gain multi-faceted experience, which I later use to achieve goals for my clients.

Build a Wordpress website. It'll be richly rewarding and you will learn many things; from coding fundamentals, to design, to SEO and how Google interacts with content / websites, how to write for the web, how domains work and countless other things I am probably not thinking of. -

It's critical to put what you learn into practice and apply it to actual situations if you want to improve your remote marketing abilities. Your marketing campaigns and initiatives can be planned, carried out, measured, and optimized more efficiently if you try out various tools and techniques. Use free or low-cost technologies such as Canva, Mailchimp, Google Analytics, WordPress, and Hootsuite, which provide a variety of features and functionality. In addition, experiment with various approaches and frameworks like SMART goals, SWOT analysis, buyer personas, customer journey maps, and A/B testing to help you navigate the marketing process.

Following and engaging with people related to your particular field here on LinkedIn is a great way of improving your online marketing skills. Give your feedbacks and take back feedbacks for your skill.

Canva is my daily lifesaver for simplifying tasks, and Grammarly, my trusty PC bestie, takes things up a notch. They’re the game-changers, making work smarter, not harder!

Create a square space or Shopify website for a niche business and start optimizing and sending traffic toward it! Use Chat GPT just like how I'm using it for this post.

You can and should take online courses, join groups, watch millions of tutorials and tips, however, a lot of the content lacks depth and doesn't encourage reflection. Result: you are just another one following the herd. So my tip is above all and for everything, have critical thinking. Yes, this makes you stand out and achieve better results.

I don't think there is a better way to master a marketing strategy, skill or platform than rolling up your sleeves and jumping in. Be willing to try something new, be open to learning from your wins and losses and the feedback you get from clients or your leadership, and keep at it. Marketing is a dynamic field that is always evolving and improving the way we can reach, attract, engage, nurture, convert, and delight consumers.

Lancez un side project est le meilleur moyen d'apprendre à faire par soi même. Un site web, un blog, un shopify, faites des ados, créez du contenu et vous apprendrez à faire en faisant !

Gathering feedback from clients or colleagues regarding products, campaigns, or services is important. I always carefully monitor comments across publications, forums, and reviews. This insight helps discern successful aspects and areas needing improvement. Moreover, engaging with industry colleagues and experts yields valuable ideas and constructive feedback from those who've encountered similar situations.

O feedback tem feito um papel essencial para o trabalho remoto, estar disposto a buscar por melhorias por meio de pessoas que estão te acompanhando de tão perto mais ao mesmo tempo, tão longe faz diferença. Eu acredito que possa sim, acrescentar a rotina e contribuir para novas perspectivas, desenvolvendo novos interesses que acaba contribuindo com novos aprendizados além de gerar mais aproximação entre as pessoas da corporação.

As for my opinion, Improving marketing skills remotely is essential in today's digital age. Seek feedback from a diverse range of sources, including clients, customers, colleagues, managers, and mentors. Utilize self-assessment tools like surveys, quizzes, portfolios, or journals for self-reflection. Identify strengths, weaknesses, and areas for improvement. Embrace a learning mindset, learning from both mistakes and successes, and continuously evolve your marketing skills to stay competitive and effective.

As a brand marketing leader, I transformed an environment tainted by past leadership issues into one of trust and open communication. Facing initial challenges, I prioritized creating a space where team members felt free to share ideas and concerns. Embracing feedback, even when it felt defensive, became crucial. A team member's candid perspective prompted self-reflection. Acknowledging my defensiveness, I expressed gratitude for her input and addressed her concerns constructively. This experience highlighted the importance of continuous improvement, particularly in active listening & non-judgmental communication skills. Building an inclusive workplace relies on open communication, fostering a sense of belonging and respect for all voices.

Actively seek out coaches and mentors. Mentors have walked the path successfully before you and can guide you through storms. In essence, give you great answers. Coaches, by contrast, help you discover the best answer and help you develop both your decision-making capability as well as your critical analysis capability, which is a journey of continuous improvement. Both are valuable, but there are times when developing a great answer is the best solution, whilst at other times, just being given a great answer is the best solution. That’s why you need both.

1:Skill Acquisition: Enroll in online courses/webinars covering digital, social media, SEO, and content marketing. 2:Self-Study & Research: Utilize blogs, e-books, and reports to stay updated on marketing trends. 3:Practical Application: Gain hands-on experience through managing social media, creating content, and running ad campaigns. 4:Networking & Collaboration: Engage with professionals for collaboration and mentorship. 5:Continuous Improvement: Regularly evaluate efforts, analyze metrics, and seek feedback for refining strategies.

Marketers can Collaborate across departments to gain a comprehensive understanding of business operations. Partnering with professionals from sales, product development, or other areas fosters a holistic approach to marketing. Aligning your strategy with broader business objectives enhances your effectiveness as a marketer.

Feedback ist natürlich immer eine wichtige Komponente in jeglichen Lernprozessen und es ist eine Kunst und Fertigkeit, die man auch üben und entwickeln sollte.

Never hurts to have paid for surveys. These are the best ways to understand customers and gain valuable insights that you can use in future marketing campaigns!

Make a Plan and Seek a Mentor! Marketing is always changing so a proactive approach to learning and development is key. First, identify what you want to achieve and make a plan with milestones. It’s not always easy to make time to attend online courses, webinars and / or participate in virtual conferences, but it does pay off if you invest the time. Make a commitment to attend 1 per month or quarter. Include a mix of YouTube videos, online courses, and reviewing case studies featured in industry publications. Secondly (and most importantly), find a mentor. Mentors provide context and insight into the reality of putting theory into practice. They can also steer you to the right sources and help you make connections for your next stage.

Working with marketing experts across multiple generations— the 70's, 80's, and 90's and the GenZ’s, I've noticed distinct approaches. Understanding their approaches and merging them with my own often gives me the best outcomes.

Sinceramente, para aprender de marketing, a mí, y no es peloteo, me va genial LinkedIn. Sigo a gente que complementa mis conocimientos y eso me permite participar en comunidades que me aportan y enriquecen. A partir de ahí, voy descubriendo personas, escuelas, cursos, webinars, que me van alimentando de forma continua. Esta es una parte muy importante de mi “lifelong learning “ y además me encanta porque siempre descubro algo nuevo.

Read, try, measure, and scale. Read about marketing, sales, psychology, and business in books, articles in trade publications and business journals, LinkedIn posts, and other resources. Try things out and see if it gains traction. Measure specific KPIs that align to bigger business goals. If it moves the needle, refine and scale it. You learn by doing and trying new things. Your marketing strategy and budget requires trying new tactics, messaging, and tools.

I think, to develop marketing skills one must analyze the most successful and most unsuccessful marketing strategies of different brands across the globe. With a deep study of the Case Studies, one can figure out what worked well and what psychology was applied, keeping in mind the target audience. Then experiment with your own ideas. Trying and testing is the best way to learn and improvise.

Mentorship is a huge benefit, especially early on. Find leaders, retired executives who are willing to provide you with insights. Ask about your personal development vs. the craft to get after the biggest insights.

The #1 barrier to learning? Making time to do it. "Learner" is one of the top 5 competencies of successful marketers. This means: reflecting, sharing and applying what you've learned. Don't wait for your boss to tell you what to learn. Sign up for programs that will hold you accountable to show up (for example, I lead an 8-week program called Ascend B2B Marketing Leadership accelerator) vs collecting a stack of books or online courses that you may never find the time to implement!

- Engage in relevant online courses and webinars. Platforms like Coursera, HubSpot Academy, or LinkedIn Learning offer diverse courses in digital marketing. - Connect with industry professionals through virtual networking events. Seek mentorship to gain insights, feedback, and guidance for skill enhancement.

Seek mentorship from experienced marketers and join professional networking groups to propel your career forward. Learning from seasoned professionals offers personalized guidance and a deeper understanding of industry nuances. Networking provides opportunities to exchange ideas, stay updated on trends, and build lasting connections within the marketing community.

I did some practices let me share here - Did online courses - Youtube videos - Podcasts - Webinars - By books - Case studies and articles - Networking events Keep updating our skills according to the current trends Have connections from industry leaders through linkedin and learn from them