John Petrocelli’s Post

The intersection of sports and streaming is transforming how fans experience live events. From the rumored $1 billion FIFA deal with Apple to Roku's MLB streaming and the NBA's colossal media rights deal with NBC, Amazon, and Disney, the landscape is buzzing with excitement. Streaming platforms are not just showing games — they’re reshaping sports consumption with flexibility, exclusive content, and deep fan engagement. Sports are driving new subscriptions and ad revenue. With sports becoming a key player in the streaming world, the future looks bright for fans, athletes, and advertisers alike. Read on for more: https://heyor.ca/suyiiU #SportsAndStreaming #DigitalMedia #LiveSports #StreamingFuture #SportsAds

The intersection of sports and streaming is transforming how fans experience live events. From the rumored $1 billion FIFA deal with Apple to Roku's MLB streaming and the NBA's colossal media rights deal with NBC, Amazon, and Disney, the landscape is buzzing with excitement. Streaming platforms are not just showing games — they’re reshaping sports consumption with flexibility, exclusive content, and deep fan engagement. Sports are driving new subscriptions and ad revenue. With sports becoming a key player in the streaming world, the future looks bright for fans, athletes, and advertisers alike. Read on for more: https://heyor.ca/suyiiU #SportsAndStreaming #DigitalMedia #LiveSports #StreamingFuture #SportsAds

Exciting times for sports streaming! Our very own Kenny Ager, Global Head of Commercial Development at WePlay, was recently featured in Digiday by Sam Bradley, discussing the evolving landscape of sports streaming. Kenny highlighted how the shift to more flexible, pay-as-you-go models is reshaping fan engagement and monetisation strategies for sports leagues globally. Key highlights from the article include: 📈 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐦𝐨𝐝𝐞𝐥𝐬: As Kenny pointed out, sports streaming is moving away from fixed-term subscriptions, offering fans more flexibility. 💡 𝐌𝐨𝐧𝐞𝐭𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Increasing focus on offsetting consumer costs through ad monetisation, commercial partnerships, and fan engagement credits. ⚽ 𝐆𝐥𝐨𝐛𝐚𝐥 𝐩𝐮𝐬𝐡 𝐛𝐲 𝐬𝐩𝐨𝐫𝐭𝐬 𝐥𝐞𝐚𝐠𝐮𝐞𝐬: The National Football League (NFL), National Basketball Association (NBA), LFP - Ligue de Football Professionnel, and Lega Serie A are investing heavily in their streaming platforms to simplify fan access and increase engagement. 🔮 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠: Direct-to-consumer services are becoming a core part of sports rights holders' media portfolios, opening the door for even more innovation. Great insights, Kenny! 🎉 Full article here: https://lnkd.in/eat_wkzj If you want to chat about all things OTT, feel free to reach out at [email protected]. #SportsStreaming #FanEngagement #SportsTech

Sadly, Like Most Things...Venu Won’t Be a True Sports One-Stop-Shop New details have emerged about upcoming sports streaming app Venu. It will launch with 14 linear sports networks and ESPN+ content at a price point of $42.99 per month. While it certainly packs plenty of sports, it’s far from a complete offering, which raises questions of who the product is actually intended for. A $43 add-on is likely a non-starter for most consumers who are already finding ways to be thrifty with their media subscriptions. For a consumer who only watches sports, Venu may make a compelling case as a cheaper alternative to a cable package. But even still, there are professional sports that remain on broadcast and cable networks not included in Venu, with NBA games potentially coming to Amazon Prime as well. Venu alone is not a comprehensive solution. Several virtual pay-TV offerings currently boast a broader sports selection than Venu, including Hulu Live TV, YouTube TV, and Fubo TV. While the industry has high expectations for Venu as the next must-have app, it will surely be a bust if even sports fans have to subscribe to Venu at $43 plus more on top of that to get all the sports they want to see. Sports bundling will soon be more complete, consumer-side activated tech. All in one account, all devices, and a single payment. #freecast #nextgenstreaming #streamingwars #streamingsports #nomoreappdiving https://lnkd.in/errSBkKG

We now know Venu Sports will charge $42.99 per month as its opening price, giving consumers access to ESPN and a bunch of other linear networks. What is the likely consumer interest for Venu? It's really unclear. It's going to be a marketing challenge for the company to find consumers who want to pay $43 per month for sports (but not all sports! It doesn't include NBC or CBS) who aren't already being served (or soon will be served) by competitive products. Story here: #sports #media

After flirting with live events and sports programming, #Netflix took its biggest leap into both earlier this year when it announced that it would be the new home of WWE’s Raw starting in 2025. The announcement was notable not just because it marked another dramatic shift for sports into streaming, but also for the frequency of the content. And as premium streaming platforms build #advertising businesses, engagement is the name of the game. According to a report published last month by Hub Entertainment Research, 54% of U.S. sports fans surveyed say that content related to their favorite sport is more important than any other content they consume, even in the offseason. But not every #sports league has the benefit of a weekly Raw. How are streamers keeping sports fans engaged in the offseason? “Think about how certain streaming platforms space out scripted content: A season of a hit show ends, and another season for a different hit show starts soon after in order to keep the consumer engaged with the platform,” says Sam Nursall, a senior analyst at research firm Ampere Analysis. “Sports-related content shows, documentaries, etc., can also fill this offseason gap and help prevent churn from sports fans.” Have you watched any sports documentaries recently?

William (Bill) Mobley - "Sadly, Like Most Things...Venu Won’t Be a True Sports One-Stop-Shop New details have emerged about upcoming sports streaming app Venu. It will launch with 14 linear sports networks and ESPN+ content at a price point of $42.99 per month. While it certainly packs plenty of sports, it’s far from a complete offering, which raises questions of who the product is actually intended for. A $43 add-on is likely a non-starter for most consumers who are already finding ways to be thrifty with their media subscriptions. For a consumer who only watches sports, Venu may make a compelling case as a cheaper alternative to a cable package. But even still, there are professional sports that remain on broadcast and cable networks not included in Venu, with NBA games potentially coming to Amazon Prime as well. Venu alone is not a comprehensive solution. Several virtual pay-TV offerings currently boast a broader sports selection than Venu, including Hulu Live TV, YouTube TV, and Fubo TV. While the industry has high expectations for Venu as the next must-have app, it will surely be a bust if even sports fans have to subscribe to Venu at $43 plus more on top of that to get all the sports they want to see. Sports bundling will soon be more complete, consumer-side activated tech. All in one account, all devices, and a single payment. #freecast #nextgenstreaming #streamingwars #streamingsports #nomoreappdiving https://lnkd.in/eqNqEyHx

🎬 Weekend Reflections on Content Consumption 🎬 I spent the weekend hoping for some downtime and stumbled upon the highly anticipated Mike Tyson vs. Jake Paul fight on Netflix. Now this event isn’t just a fight—it marks a significant shift in sports, entertainment, and how we consume content. Streaming giants like Netflix are diving into live sports to engage digitally-savvy audiences, especially Gen Z and Millennials, who prefer on-demand streaming over traditional broadcasts. By tapping into the popularity of influencers like Jake Paul, who started as a YouTuber, Netflix is crafting “cultural moments” that blend sports with entertainment to capture both die-hard fans and social media followers alike. This approach appeals to audiences seeking immediacy and spectacle, pushing the boundaries of what sports can mean for new generations. The hybrid model of sports and entertainment is the future of content consumption. #SportsEntertainment #NetflixLive #ContentTrends #DigitalTransformation #GenZ #Millennials #Streaming https://lnkd.in/eTB2PiC2

In the digital era, the game has changed for sports enthusiasts and marketing professionals alike! The fusion of sports with streaming services—think major platforms like Netflix and Apple—is dramatically reshaping engagement and advertising opportunities. 📺⚽ Gone are the days of traditional broadcasting being the only way to catch live sports. Streaming giants are now in the forefront, with Apple possibly placing a $1 billion deal with FIFA and Roku bringing Major League Baseball right to our screens. This move isn’t just enhancing viewer experience but also opening new avenues for advertisers to connect with highly engaged audiences. Why does this matter to marketers and business leaders? Live sports attract massive, engaged viewerships, offering a goldmine for targeted advertising and deeper brand integrations. Imagine leveraging real-time sports stories and athlete journeys to craft compelling narratives that resonate with fans across the globe. I'd love to hear your thoughts on this transformation. How do you see the convergence of sports and streaming influencing your marketing strategies? #SportsMarketing #StreamingMedia #DigitalAdvertising Need help improving your ads? Let's chat.

NBCUniversal has surpassed its previous #Olympics ad revenue record, generating over $1.25 billion from the 2021 Tokyo Games. The opening ceremony drew the largest audience since London 2012, and prime-time viewership is up 77% compared to Tokyo, thanks to favorable time zones for U.S. viewers. 📈 A big help has been NBC's streaming service Peacock, which has provided viewers with seamless accessibility to all the events. Peacock is not only streaming all 329 medal events live, part of 5,000 hours of coverage, but it has rolled out an option allowing viewers to watch multiple events at once, as well as a show called "Gold Zone" that whips around to whatever is the most compelling thing happening at any moment, similar to NFL RedZone. 🤔 While this success is fantastic for NBCUniversal, Olympic partnerships are not cheap. How can small to mid-size brands compete and have their services and products showcased during this exciting period? 🏁 Enter Taboola's Sports Package! Offering top-tier sports placements across our U.S. network, including ESPN, Fox Sports, NBC Sports (covering everything Olympics), CBS Sports, Yahoo Sports, and various local sports sites. This provides an effective and affordable way for brands to reach this valuable audience during such a thrilling global event that only comes around every four years.🏅 Want to explore how this can work for your brand? Let's connect! #DigitalMarketing #SportsMarketing #Advertising