📧 Navigating #RetailMedia, experts sharing views on #Google cookie U-turn and jury named for the #WFA Global Marketer of the Year award: subscribe to our monthly newsletter for analysis, insights & opinions from the world's top marketers 👇
About us
WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications. We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions. We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year. Become a WFA member and join the network.
- Website
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https://bit.ly/m/WFA
External link for WFA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels
- Type
- Nonprofit
- Founded
- 1953
- Specialties
- Marketing, Advertising, Thought Leadership, Sustainability, DEI, Podcast, National advertiser associations, Global Marketing, Agencies, Media, Marketing Effectiveness, Brand Safety, GARM, Planet Pledge, Media measurement, Better Marketing, Food marketing, Alcohol marketing, Marketing and children, and AI
Locations
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Primary
Avenue Louise 140
Brussels, 1050, BE
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5 Shenton Way
#10-01, UIC Building
Singapore, 068808, SG
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256-260 Old Street
London, England EC1V 9DD, GB
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132 West 31st Street
9th floor
New York, New York 10001, US
Employees at WFA
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Mikko Kotila
Researcher/Builder
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Preeti Srivastav
Group Head of Sustainability
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Dale Green
Global Director - Purpose Marketing | Business, Marketing and Brand Strategy | Sustainability And Social…
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Nathalie Nijhuis-Lam
Philips ESG Brand Marketing Lead- Supervisory Board Member - and Lead Inclusion and Diversity marketing transformation
Updates
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🔴 La semana que viene, profesionales de la industria del #marketing de toda #AméricaLatina se reunirán en #BuenosAires para compartir y aprender sobre el futuro del marketing en la región. Únase a nosotros para discutir los retos y oportunidades para las marcas: https://bit.ly/3ZrZVKU. Stephan Loerke Camelia Cristache-Podgorean Jon Baldwin Quintanilla FirmDecisions Kantar IBOPE Media Zefr Diego Buranello Maria Carolina Cortes Arce Juliana Cortez Danese Fabiana Distefano José Domingo Gómez Castallo Pancho Dondo Martha Eugenia Arbelaez Quintero Pía Fittipaldi ANDRES GIRALDO Guillermo Girola Nino Goldberg Diego Martins maria mujica Juliana N. Agustina Padilla Sebastian Parigi Philip Perez Gabriela Pérez Millón Papon Ricciarelli Pablo Rodriguez Leónidas Rojas Primus Edvaldo Silva, M.A. Jimena Urquijo Claudio Yakimovsky #GlobalMarketing #BetterMarketing
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WFA fully supports today’s launch of the International Council for Advertising Self-Regulation (ICAS) Global Think Tank, a new initiative dedicated to fostering self-regulatory engagement, critical thinking, and research to advance responsible advertising worldwide. As digital technologies and #AI continue to reshape the #advertising landscape, and #environmental and #societal challenges increasingly challenge us all, there is a growing need for #BetterMarketing that can help meet the needs of people, communities, society - and the industry of course - at large. "There is no divine right to advertise. Marketers have a license to operate, and we can lose it. To maintain it, we must keep up with a rapidly changing society. The ICAS Global Think Tank has our full support", said WFA CEO Stephan Loerke. Gabrielle Robitaille Rebecka Allén Alexandre Boyer Lauren Hamm Jon Baldwin Quintanilla Will Gilroy Guy Parker Eric Reicin Michael Todd Orla Twomey Richard Bean Stephen Woodford José Domingo Gómez Castallo Manisha Kapoor Nelcina Tropardi Sibylle Stanciu-Loeckx
🚀 ICAS is thrilled to announce the launch of our Global Think Tank! 🌍 Yesterday, in New York, we unveiled a brand-new initiative aimed at fostering self-regulatory engagement, critical thinking, and research to advance responsible advertising on a global scale: Our Global Think Tank is built to be inclusive, diverse, and collaborative, bringing together industry leaders, experts, and stakeholders from across the world to shape the future of advertising standards. Stay tuned for more exciting updates in the coming days! For now, you can explore our full press release here: https://lnkd.in/eh9KFpTs #ResponsibleAdvertising #ICASGlobalThinkTank #AdvertisingStandards #GlobalCollaboration #DiversityAndInclusion #ICASGlobalThinkTank
ICAS Launches Global Think Tank to Advance Responsible Advertising • ICAS
https://icas.global
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WFA reposted this
🚀 Today we welcomed 50 global and regional marketing leaders to our CMO Forum meeting, hosted at All That Matters in Singapore! 🌏 Members of WFA's Asia Advisory Board Silas Lewis-Meilus, Juliana chu, Sameer Desai, Chiradeep Gupta, Josephine T., Kok Hwee Ng led discussions on 'why marketing matters,' following two panels moderated by Rupen Desai and Lex Bradshaw-Zanger. We were joined by industry titans Maya Hari, Kalpesh R Parmar, Jiunn Shih, Tawana Murphy Burnett, and Amrita Randhawa, who shared candid and honest perspectives for marketers to further their agenda. 💡 Soundbites included: "Creativity is our superpower." "We need to market marketing's value." "We need to de-jargonize marketing." "We need fewer, more impactful metrics." "It's about getting the right balance between the 'what' and the 'how.'" "APAC must claim its relevance." "Many of us have lost touch with financial and business leadership." "Operating structures can get in the way." "Cross-functional collaboration is key." "Disrupt yourself before someone else disrupts you." Thank you Jasper Donat and the team at Branded for having us! Picture credit: Robert Dreblow 🎯
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🔴 “Winning #CMOs are those who truly invest in themselves and their wider teams’ skills and capabilities. Inspiring and empowering diverse talent throughout their global marketing organisations is the best way to unleash the power of effective marketing.” 🏆 What is the N°1 criteria to be shortlisted for the Global Marketer of the Year Award? Our 2024 jurors share their views: https://bit.ly/4e8R6dn. #GMOTY2024 #GlobalMarketing #BetterMarketing The Drum Robert Dreblow Camelia Cristache-Podgorean Valeria Abadi Traci Alford Ademorayo Apara MBA, MNIMN Cameron Clarke Dr. Marcus Collins Edmund Gemmell Sandra Grieden Mikimasa(Miki) Hamamatsu Stephan Loerke Ian Malcolm Eloísa Moscardó González de Aledo Raja Rajamannar Balaji Sampath Sherilyn Shackell Dr. Rebecca Swift Josephine T. Adrian Terron Jean-Rene Zetrenne
Business growth is No. 1
wfanet.org
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Tomorrow! 👇 #AllThatMatters #MarketingMatters #WFA #CMOs
🔴 In #Singapore next week and attending #AllThatMatters 2024? Make sure not to miss our #WFA panels and #CMO Forum on the 18th of September at the Marketing Matters conference 👇 https://bit.ly/4da78T0 Branded #MarketingMatters #GlobalMarketing #BetterMarketing Robert Dreblow Laura Forcetti Tawana Murphy Burnett Meta Amrita Randhawa Publicis Groupe Lex Bradshaw-Zanger L'Oréal Kalpesh R Parmar Mars Maya Hari Terrascope Jiunn Shih Zespri International Rupen Desai Una Terra Venture Capital Fund Kenneth Lim Singapore Tourism Board Kauveri Khullaar Mastercard Unilever Willem Dinger Cheryl Goh Grab
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WFA reposted this
WFA research released today reveals that 80% of the world's largest brands are concerned about how partners - such as media and creative agencies - are using gen AI on their behalf. In response, over half are actively reviewing contracts to address potential legal, ethical and reputational risks. To support brands' contract reviews, we've partnered with R3 to develop gen AI contract best practice - guidance designed to help marketers enhance transparency and build trust across their marketing supply chain while safeguarding brand reputation. You can download the voluntary guidance here: https://bit.ly/3XlN61S #GenerativeAI #Marketing
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🔴 80% (!) of brands are concerned about how their partners are using #GenAI on their behalf. As a result, more than half plan to review contracts with agencies and vendors to ensure responsible AI use and governance across their supply chain. 👉 Together with R3, we have developed a voluntary guidance on generative AI contract best practice. #WFA members can download the guide here: https://bit.ly/3XlN61S. 👉 Read more about the research here: https://bit.ly/3TyQ5TD. #GlobalMarketing #BetterMarketing #Advertising #AI Gabrielle Robitaille Greg Paull Stephan Loerke
GenAI Contract Best Practice
wfanet.org
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WFA reposted this
Last chance to let the world know about your marketing star for 2024's WFA Global Marketer of the Year. https://lnkd.in/dH4-a-c Our superb international Jury, chaired by Raja Rajamannar, awaits your nominations. Ademorayo Apara MBA, MNIMN Josephine T. Traci Alford Dr. Rebecca Swift Valeria Abadi Sandra Grieden Balaji Sampath Edmund Gemmell Ian Malcolm Mikimasa(Miki) Hamamatsu Eloísa Moscardó González de Aledo Adrian Terron Sherilyn Shackell Jean-Rene Zetrenne Dr. Marcus Collins Cameron Clarke Stephan Loerke Camelia Cristache-Podgorean In partnership with The Drum
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The very best #marketing occurs when #agency and #advertiser work in a trusted harmony, open to challenges and ideas, but also setting clear guard rails for their partners. So, what qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become the ‘client of choice’ for agencies and other partners: https://bit.ly/3ZmuXUi. 👉 Nominate your marketer of 2024 before September 15: https://bit.ly/3W8jl43. #GMOTY2024 #GlobalMarketing #BetterMarketing The Drum Robert Dreblow Camelia Cristache-Podgorean Valeria Abadi Traci Alford Ademorayo Apara MBA, MNIMN Cameron Clarke Dr. Marcus Collins Edmund Gemmell Sandra Grieden Mikimasa(Miki) Hamamatsu Stephan Loerke Ian Malcolm Eloísa Moscardó González de Aledo Raja Rajamannar Balaji Sampath Sherilyn Shackell Dr. Rebecca Swift Josephine T. Adrian Terron Jean-Rene Zetrenne
How to become a client of choice
wfanet.org