Three years ago, WPP Open X joined forces with The Coca-Cola Company as their global marketing network partner. Over this time, we’ve built something remarkable—an unprecedented agency model that supports 200 brands in over 190 countries. Together, we’re transforming the marketing of a global icon. VML is proud to work alongside The Coca-Cola Company and WPP Open X to lead the future of marketing. #WPPOpenX #TCCC #VML
About us
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
- Website
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http://www.vml.com
External link for VML
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- Advisory, Brand Experience, Brand Identity, Commerce, Customer Experience, Data & Insights, Discoverability (Organic/Paid Search), Experiential Marketing, Government Practice, Health Practice, Inclusion Experience, Innovation, Mobility, One-to-One Email Marketing, Paid Media, Public Relations, Social Media, Strategic Studios, Technology, and Vault (Production)
Locations
Employees at VML
Updates
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The #CocaCola Christmas campaign 2024 is here! This Christmas, Coca-Cola blends human connection with technological innovation to spark kindness across the globe. Talk to Santa with the Create Real Magic™ Experience, sharing personalized snow globes with loved ones: https://lnkd.in/eauvKwmp Experience the iconic Christmas Truck Tour as it spreads cheer (and partners with social impact organizations) worldwide. Plus, don't miss the breathtaking new AI-generated films – a reinterpretation of "Holidays Are Coming.” Congratulations to our partners at The Coca-Cola Company and the teams at WPP Open X for creating this magical campaign. #TheWorldNeedsMoreSantas #CocaColaChristmas #RealMagic #TCCC #WPPOpenX
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Celebrating the phenomenal success of VML Riyadh at Athar Festival - 2 Golds, 5 Silvers, and 3 Leadership & Team Awards! Special congratulations to Camille Haddad, our Agency Leader of the Year, and Firas Ghannam, our Creative Leader of the Year + our entire 'Creative Team of the Year'. This is what dominating teamwork and commitment look like. #Teamwork #Success #AtharAwards #WeAreVML
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What do the algorithm, the Tube and The Guardian all have in common? They're all sources of Executive Creative Director, Tom Drew's creative inspiration! 💡 A big thank you to Creative Salon Worldwide for featuring Tom's thought piece as the latest instalment in the 'My Creative Life' series. Read the full article here: https://lnkd.in/eB4PXwZC #WeAreVML #Creativity #Inspiration
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VML reposted this
First it was a day. Then a week. Increasingly, Black Friday globally (and equally 11.11 in APAC) marks an extended peak retail season, primed to take up most of Q4. VML is here with its 2024 Holiday Shopping primer of the key trends that are shaping peak season and the opportunities for brands to consider for Black Friday, Cyber Monday, and beyond. https://lnkd.in/gXYChw3a #VMLCommerce #HolidayShopping #BlackFriday #CyberMonday #SinglesDay
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Spending beyond the grave? The way we shop is evolving, raising intriguing questions about consumer interactions. Enter post-death consumerism—where AI can manage your digital estate and make purchases even after you’re gone! This year, 47% of global consumers are interested in shopping from beyond the grave, up from 45% last year. While this concept resonates more with younger generations, older consumers are less engaged. Want to explore how this trend could reshape the marketplace? 👉 Click the link to learn more! https://bit.ly/3Tl5NBC #WeAreVML #FutureShopper
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Big news! Following our exciting wins in May, VML continues to make waves in the 2024 D&AD global rankings! We had six offices ranked in D&AD's Top 100 – tied for #2 amongst global agency networks. And there's more! Two of our brilliant Chief Creative Officers are now recognized among the Top 5 creatives worldwide: Debbi Vandeven, who secured the #3 spot as Global CCO, and Manuel Bordé, who earned the #4 spot as Global CCO for Commerce. We’re proud of our incredible teams around the globe! 👉 Check out more of our achievements here: https://lnkd.in/eAn-k4pH #VML #VMLCommerce VML COMMERCE #GlobalRankings #CreativeExcellence #DandAD
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4 Winners as the 2024 Effie Awards Canada held by the ICA - Institute of Canadian Agencies Congratulations to OLG Ontario Racing Volkswagen Canada Native Women's Association of Canada 👏👏👏👏 We are proud to see our collective creative efforts be rewarded for effectiveness at this prestigious show 🚀 EssenceMediacom Canada VML TAXI #WeAreVML #EffieAwards
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Sensory Techtopias are redefining how we experience the world. Tech-powered synaesthetic experiences tap into the synergy between our senses, meeting growing demand—63% of consumers want brands to deliver multisensory experiences, and 72% expect as many senses as possible to be engaged. This is just one of 100 trends shaping the future. Discover the rest in The Future 100 report: https://bit.ly/48WEt2a #WeAreVML #FutureFridays #Future100 #SensoryTechtopias #Innovation
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“Positive corporate culture, encompassing collective pride, purposeful engagement, and camaraderie, often happens through employee resource groups, or ERGs.” Check out this article by Josh Loebner, PhD, Global Head of Inclusive Design at VML, on the transformative role of ERGs for disabled workers. This piece, part of a series for National Disability Employment Awareness Month, addresses the barriers disabled individuals face and explores structural solutions. Read more in Fast Company: https://bit.ly/3YpyRec #WeAreVML
ERGs can be transformative for disabled workers. But they must be structured intentionally
fastcompany.com