VML COMMERCE

Content strategy and your content supply chain are more important than ever in achieving success in omnichannel retail. Learn more on how your deals can hit home: https://lnkd.in/gXYChw3a #VMLCommerce #HolidayShopping #BlackFriday #Retail #Holidays #HolidayRetail

The Power of Marketplaces! Marketplaces aren’t just a sales channel - they’re a key tool for reaching and inspiring today’s consumers. Even with growth leveling off, over a third of shoppers are turning to marketplaces for ideas, making them a crucial piece of any brand’s strategy. With AI now enabling brands to customize content for each unique marketplace, connecting with specific audiences has never been easier or more cost-effective. Leading brands are already optimizing with this shift - are you? Click the link to see how AI and marketplaces can elevate your brand: https://bit.ly/3Tl5NBC #WeAreVML #FutureShopper #Marketplaces #DigitalStrategy #BrandGrowth [Expert opinion 👉 Helmut Rieder]

GAME ON! Haleon is ready for food, football and family this Thanksgiving weekend with a new VML #CreativeCommerce activation offering consumers a chance to defend against game day heartburn—and a chance to win $5000 at Walmart. ‘Defense Codes’ turns defensive player’s last names into savings on the biggest names in heartburn defense – Tums & Nexium – available at Walmart. Simply visit DefenseCodes.com this weekend, enter a defensive player’s last name, and be ready to defend against game day heartburn with Haleon & VML.

In case you missed it: Obviously, a VML company, is now officially part of the Walmart Connect Network as an influencer marketing partner. Brands working with Obviously benefit from Joint Business Planning (JBP) credit for DSP spend, enhancing the value of their campaigns within the Walmart ecosystem. See how Obviously is connecting brands with their most valuable Walmart shoppers, designing high-impact, AI-powered influencer campaigns that drive retail media success. https://lnkd.in/d_Jd-cnp #VML #Obviously #InfluencerMarketing #WalmartConnect #WalmartConnectPartnerNetwork

Discover strategies for handling compressed commerce, leveraging social platforms for enhanced customer engagement, and maintaining service quality during high-volume periods in the latest episode of Human Centered, a podcast from VML's Nick Brunker, FCXP. Joined by Michelle Baumann, VML's Chief Strategy Officer, they explore how brands are navigating what promises to be the most channel-diverse and technologically advanced shopping season yet. Listen: https://lnkd.in/ecTW_xky #VML #VMLCommerce #HumanCentered #Podcast #CustomerExperience #HolidayShopping #HolidayRetail #Retail #BlackFriday

“Brands should consider a robust omnichannel strategy that delivers a seamless, consistent experience across all touchpoints – a non-negotiable.” Jaclyn Shor, VML Senior Strategist, shares what consumers are expecting this holiday season, and how brands should respond. Read more via LBBonline - Little Black Book: https://lnkd.in/ezZS6NSA #VMLCommerce #Holidays #HolidayShopping #Retail #HolidayRetail

It’s a Coke! 🥤 Coca-Cola Middle East and VML turn emojis into real-world tasty offers, playfully claiming the ‘soda’ emoji - white cup with red stripe and red straw - as its own. On a gamified microsite (CokeURL.com/Emoji) – available in Saudi Arabia – consumers are invited to create endless ‘emoji sodi’ meal combinations to unlock hundreds of exclusive vouchers including a limited edition, real life ‘Emoji Coke’ cup. Launched in collaboration with WPP’s Open X and Studio X, ‘Emoji Coke’ is the brand's latest move to shake up engagement with Gen Z consumers, speaking their language and answering the long-awaited question: What's in the cup? #WPPOpenX #StudioX #ItsACoke #VMLCommerce #VML The Coca-Cola Company

If you’re rocking the llama or alpaca hairstyle, we’ve got a deal for you. TARI, Peru's favorite hot sauces, have officially arrived in the U.S. TARI and VML are creating excitement with Gen Z hot sauce lovers by marrying TARI’s iconic llama label with the popularity of the Llama and Alpaca hairstyles. The ‘TARI Hairdo’ campaign is a social commerce activation that utilizes an AI-enabled mobile hair recognition tool to give those rocking the popular hairstyle TARI deals. More via MediaPost: https://lnkd.in/gJ5RRdvD #VMLCommerce #CreativeCommerce #SocialCommerce

Unlock the potential of the booming APAC commerce market with VML's "Future Shopper" insights! Discover how mobile-first consumers are reshaping the digital landscape, embracing social commerce, and demanding seamless experiences. Read more and download the report here: https://lnkd.in/g-NhKVHk #WeAreVML #VMLCommerce #VMLAPAC #TheFutureShopper #FutureShopper #Retail #RetailTrends

The idea of gifting is starting to change. According to Gemma Spence, VML Chief Digital Commerce Officer, personal care brands are “tailoring their holiday messages to counteract the usual drumbeat of ‘consume, consume, consume’ and focus more on the idea that gifting is an opportunity to express care.” Read more via Modern Retail: https://lnkd.in/ez-SW8_g #VMLCommerce #HolidayShopping #BlackFriday #Retail #Holidays #HolidayRetail