Unified Commerce Group

CEO and Co-Founder of UCG Dustin Jones spoke to WWD about our investment in Spiritual Gangster and our vision for the future of DTC brands. “We’re a second chance for a lot of these brands to realize the value expectations that they had originally seen for themselves and for the company,” he said. “The way we structure our deals, the way we come in and empower it, we’re like a second breath of fresh air for the people that stay on and the founders that continue to own equity in this company.” #retail #dtcbrands #fashionindustry

Today we announced the closing of our majority investment in böhme . We began investing in Böhme earlier this year and have used the stages of investment to get closer to the business, it’s founders, employees, and most importantly, it’s customer. With this investment, our focus will be to empower the brand in every aspect of it’s current operations through deploying the people, systems, and capabilities of the UCG Hub. We will also lead the brand into significant channel growth across digital and store expansion. Thank you to Vivien Bohme for your trust in UCG, we look forward to doing great things together!

Last week, our latest investment, Utah-based retailer böhme, opened their newest store in Logan, Utah. Logan also happens to be the hometown of our Founder and CEO Dustin Jones. Find out more in the The Salt Lake Tribune:

Today we embark on a new exciting chapter at UCG with the acquisition of GREATS from Steve Madden, as well as the annoucement of our strategic investment in Utah-based womenswear retailer böhme! Stay tuned for more news to come and read more in today's WWD #retailnews #footwear #unifiedcommercegroup

One of the first initiatives UCG took upon taking over the operations of Frank And Oak was to migrate our commerce platform to Shopify. Since migrating our digital stack in 2021, we have experienced firsthand the impact and runway Shopify gives our digital-focused teams. These learnings led us to make the decision to extend the same upside to all our physical stores earlier this year, and we couldn't be happier about it. While lowering operating costs is essential, not to mention vital, to any brand, our top priority remains to enhance our customers' experience by empowering our incredibly talented store teams to focus on what they do best—engaging with and wowing our customers! Here's a snapshot of our migration journey: Frank and Oak x Shopify #Innovation #Retail #Omnichannel #FrankAndOak

Congratulations to our CTO Leo Lo for being recognized by Signifyd as one of the top 30 most influential eCommerce leaders! Leo's work in building UCG's Intelligent Operating Platform and leading IT execution for Frank And Oak and Spiritual Gangster makes him much deserving of this recognition! #ecommerce #leadership #dtc

It’s officially 2024 and back to work! Happy New Year from our growing team and stay tuned for exciting updates on Frank And Oak, Spiritual Gangster, and new brands in the pipeline. Dustin Jones Nathaniel Jones Michaël Charest Guillaume Jaillet Leo Lo Elisabeth de Gramont