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👕 Highlight of the week! The (re)launch of Hanesbrands Closeouts on the B-Stock platform. The storefront will give business buyers direct access to bulk quantities of new/overstock clothing from various Hanesbrands brands, including Hanes, Champion, and Alternative Apparel. Learn more about the relaunch in this week's blog 👇 #recommerce #apparelresale

At first glance, it looks like Levi’s isn’t selling enough jeans. The brand’s overall sales dropped 8 percent to $1.6 billion in the first quarter of the year. But that drop was an expected impact of Levi’s decision to pull more inventory from its retail partners during that period, a major step in its years-long strategy to generate 55 percent of its sales through its own channels by 2027. On that goal, Levi's® Footwear & Accessories is succeeding: The company’s direct sales grew 8 percent, accounting for 48 percent of the overall business. Levi’s isn’t the only large brand prioritising its DTC business. Sneaker seller On’s DTC sales grew nearly 40 percent year over year in the first quarter of 2024, against a 21 percent jump in its overall revenue. Ralph Lauren said in February that its stores and e-commerce site account for two-thirds of its overall sales. DTC sales growth at Calvin Klein’s and Tommy Hilfiger’s parent company, PVH Corp., is also outpacing its entire business. In the past year, e-commerce software firm Shopify, which typically powers online storefronts and services like payments and marketing for digitally native businesses, has signed on several major fashion brands that have historically been wholesale heavy, including Isabel Marant, Oscar de la Renta, DKNY and Paris-based menswear brand AMI PARIS. Read the full story by BoF's Malique Morris.

DTC sales requires a reorientation of the supply chain. Large legacy brands are deeply entrenched and dependent on existing suppliers who cannot cater to demands of the DTC business model. That is why newcomers and smaller business units are succeeding. They are redefining business models and pushing the boundaries by reinventing how product can be designed, made, and delivered under new norms.

In today's fast-paced digital world, Direct-to-Consumer (DTC) fashion brands are leading the charge by staying closer and more authentic to their customers. This approach is not only building stronger relationships but also enhancing brand loyalty and trust. 🌍 In the same vein, many global brands are tapping into the power of Douyin E-commerce Global to reach new customers and maximize their influence and sales in China. By operating stores on this popular platform, brands are able to engage directly with a vast and active user base, ensuring they remain relevant and impactful in one of the world's most dynamic markets. 🔗 Let's embrace the future of retail by staying authentic and connected, leveraging the best platforms to build meaningful relationships with our customers. #DTC #FashionBrands #CustomerEngagement #Douyin #GlobalBrands #RetailInnovation #DigitalMarketing #ChinaMarket

Today's The Robin Report - facts with insights, opinions and real thinking "why does it matter" The #retailresalemarket ?Rapid Growth, No Profits? ThredUp figures the global secondhand apparel market will grow at a compound annual growth rate (CAGR) of 12 percent through 2028 to reach $380 billion. And in the U.S., it sees online resale more than doubling over the next five years to reach $40 billion. #resale #ecommerce #fashionmarketing #retailops #RaaS Pamela Danziger Read & Subscribe 👇 https://lnkd.in/gTVt_JhU

WHY FRASERS GROUP SHUTTERED MATHESFASHION The Business of Fashion: In the latest blow to the luxury e-commerce sector, the embattled Matches is closing down just over two months after being acquired by Frasers Group as relationships with brands have reportedly soured. Frasers Group is putting Matchesfashion into administration, just over two months after the retail giant acquired the struggling luxury e-tailer for £52 million ($66.6 million. Frasers Group originally bought Matchesfashion (which rebranded to Matches late last year) to increase its position in luxury, but brands have begun to sever ties with Matches as some of them have not received payments for months, according to a report in Sky News. “Whilst Matches’ management team has tried to find a way to stabilise the business, it has become clear that too much change would be required to restructure it, and the continued funding requirements would be far in excess of amounts that the Group considers to be viable,” Frasers Group said in a statement. “In light of this, Frasers has been informed that the directors of Matches have taken the decision to put the Matches group into administration. Frasers remains committed to the luxury market and its brand partners.” It’s an unfortunate conclusion that was once inconceivable for Matches. Founded in the late 1980s by Tom and Ruth Chapman as a brick-and-mortar store in London, Matches was once a profitable company renowned for its curated selection of emerging brands. It eventually went online in 2007, launching a storefront and app that grew to carry more than 500 top luxury brands, including Balenciaga and Gucci. In 2017, private-equity firm Apax Partners acquired Matches at a reported $1 billion valuation, and by 2019, the company’s sales peaked at £431 million. But once the pandemic hit in 2020, Matches’ losses soon began to mount: It struggled to navigate lockdown restrictions as competition from e-commerce rivals such as Farfetch, Net-a-Porter and Mytheresa ramped up. Apax Partners also pumped millions in improving Matches’ backend operations and the user experience on the site. Matches shuffled through four chief executives in four years before hiring former ASOS CEO Nick Beighton in 2022 to grow the business. Beighton overhauled the executive team, installing industry veterans from Farfetch and Frasers Group as chief commercial officer, chief financial officer and chief operating officer. He also increased the number of brands offered on the platform and introduced a rental service. But those initiatives did little to improve the company’s fortunes. Matches ended fiscal 2023 with £40 million in losses on the basis of earnings before interest, taxes, depreciation and amortisation, up from £25 million in the previous year. Its sales also dropped to £380 million during the same period. explore more: https://lnkd.in/gKgfAnys #fashion #crisis #metaverse

Japanese-branded British Retailer SUPERDRY Faces Bankruptcy as Business Prospects 'Dry Up' 📉🇯🇵🇬🇧 Considered a 'status symbol high-street fashion' brand. Superdry's journey seems to have reached a dead end Superdry's modest origins can be traced back to 2003 when Julian Dunkerton and James Holder founded the company to bridge a significant gap in the UK men's fashion market. It all started with an inspirational trip to Tokyo At its peak in 2018, Superdry clocked £1.604 billion in revenue, owned 248 retail stores, franchised over 500 branded stores, had a presence in more than 100 countries, and partnered with the likes of David Beckham, Neymar, and Idris Elba Today, Superdry's shares are down 98% and reduced to a penny stock. Revenues have steadily dwindled to £622.5 million, with a loss of £21.7 million(it was profitable the previous year), and layoffs and store closures for cost-cutting have become a common theme. It's also planning to delist from the London Stock Exchange What led to this woeful situation for a brand once emblematic of high-street fashion? ⌲ Co-founder Julian Dunkerton left Superdry in 2018 due to disagreements with CEO Euan Sutherland's strategy, believing the company had become misguided. Once out, Dunkerton staged the ultimate coup by building an 18% stake, becoming the largest shareholder. He won a board vote for his return, prompting the entire board's resignation and paving the way for restructuring ⌲ Global warming(no kidding): Primarily known for its outerwear and cold-weather clothing, they suffered from unseasonably warm weather in key markets, which negatively impacted sales of these high-margin items ⌲ Erosion of brand equity: Superdry's brand identity has been diluted over time due to various factors such as over-expansion, discounting, and a lack of focus on its core products. A 2019 survey saw Superdry's brand impression score fall from 18.5 to 11.3 ⌲ Stayed offline: Failed at capitalizing on the e-commerce boom, particularly during the pandemic when it surged. In 2021, Superdry's online sales grew by 33.1% but still only accounted for 29.6% of total revenue Do you think SUPERDRY can make a comeback? Comment below! . . . . Please note that the aforementioned factors are not exhaustive, and various other elements played a role in the situation

Every time I see stories like this I shudder in disgust and rage. The way 4 men more than half a world away have targeted a certain demographic to basically infiltrate and peddle their junk to is a tale as old as time, it should also be a wake up call. As daunting as the process may be as consumers we have to do the homework of vetting before buying. We have to advocate for ourselves, our communities, the planet and our futures. Aim to take a moment and think before you buy, take a closer look at who you’re shopping with, no brand is perfect but the below is a perfect example of targeted greed. Unfortunately, regulations are not catching up or on fast enough to help combat this growing problem of fast fashion being pumped out. #fastfashion #sustainablefashion #wastemanagement #junkification

In the past year, Answear.com reported revenue growth of 29 percent y-o-y. to PLN 1.26 billion, gross margin increased by 28 percent y-o-y. to PLN 500 million. On the other hand, the Company's profitability was burdened by costs related to the development and integration of acquired brands under a single PRM brand. .... but Answear.com is not slowing down in a difficult market! #answeargroup #answear #prm #business #fashionbusiness #ecommerce #answearsquad

Often overlooked, those in “the movable middle” have purchased at least once. They’re not loyal customers… but with the right signal-based messages, they can be. What's your strategy for the Movable Middle?