Is your brand ready for a nostalgia-fueled shift? Gen Z (along with the up-and-coming Gen Alpha), is rediscovering “old-school” tech and experiences: vinyl records, flip phones, disposable cameras, and wired headphones are making a comeback. Jeremy Cornfeldt and Dalton Dorné compare notes on the most requested holiday gifts from their kids, and how that can translate into experiential marketing for 2025. See more of our Big Bets for the CMO in 2025 by clicking on the link in the comments below.
Tinuiti
Advertising Services
New York, NY 39,872 followers
Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon.
About us
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,000 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit http://www.tinuiti.com.
- Website
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http://www.tinuiti.com
External link for Tinuiti
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps
Locations
Employees at Tinuiti
Updates
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This is Tinuiti Wrapped: 2024. "This year was about redefining what best in class looks like – for our clients, for our teams, and for ourselves. Change is hard, transformation is even harder," said Tinuiti President Jeremy Cornfeldt. Check out our end-of-year roundup to see a few of our favorite moments from 2024. https://lnkd.in/eGNnACXT
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"We've learned that culture isn't static — it must evolve alongside your business to meet the needs of both your people and your goals," writes Tinuiti CEO Zach Morrison in a recent byline for Entrepreneur Magazine. Read more about Zach's five lessons to successfully scale your culture while staying true to your core values. https://lnkd.in/gPhnCK7e
Scaling a company is difficult. Scaling a culture is complex. Doing both at the same time? That's the ultimate challenge — and it only becomes harder as your organization grows, with the connection to your culture increasingly relying on others to carry it forward. While this has been one of the most challenging and most critical things I've done in the past 20 years, ultimately it has been & will continue to be one of the most rewarding parts. This is MUCH easier said than done but after years focused on it, It was great to be able to share how we did it & still doing it Tinuiti Entrepreneur Magazine Entrepreneur Media
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We’ve been alerted that fraudulent job offers claiming to be from Tinuiti are circulating online. Please know that any legitimate communication from Tinuiti will come from an email address ending in @tinuiti.com. If you receive a message or job offer from another domain, it is not authentic. At Tinuiti, we’re committed to transparency and creating a genuine, positive experience for all job seekers. If you’re interested in exploring real opportunities with us, visit https://lnkd.in/gc5bFi62 for open roles.
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There's a lot happening in media right now — our Innovation & Growth team breaks down the key highlights from the week so you don't have to. This edition includes insights on: ☑️ The Trade Desk's new CTV offering ☑️ The sell-or-ban deadline for TikTok ☑️ Podcasting on YouTube ☑️ AI's impact on Google Search ☑️ DOJ vs Google ☑️ Reflections on Black Friday & Cyber Monday Our Experts: Sean Odlum, Simon Poulton, Harry Browne, Michelle Merklin, Jack Johnston, and Brian Binder Check it out here: https://lnkd.in/gD76pzeU
Media Update: Dec. 12, 2024 | Tinuiti
tinuiti.com
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Think about it: when you’re on Instagram or TikTok, how does content from creators you don’t follow end up on your feed? The answer is simple — the content resonates. Our third Big Bet is that "Creative is the New Targeting," because as Dalton Dorné shares with Jeremy Cornfeldt, "the relevancy of your creative is going to help you find your audience in new ways and increase engagement." Get our full "Big Bets for the CMO in 2025" report here: https://lnkd.in/gFFd-BVG
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The marketing landscape is evolving faster than ever, and today’s leaders need more than expertise—they need vision, strategic acumen, and the ability to drive business outcomes. Jesse Eisenberg recently joined former Etsy CMO Ryan Scott (Khosla Ventures) and Camille Fetter (Talentfoot Executive Search and Staffing) to discuss how the most successful candidates for marketing leadership don't act like candidates at all. Watch the full conversation here: https://lnkd.in/eyThs9Jt
CEO | Accelerating Growth, Unlocking Innovation & Boosting Profitability by Recruiting Forward-Thinking Sales, Marketing, eCommerce, Tech, Accounting/Finance & Ops | Full-time | Fractional | Interim | Freelance
🔥 Your Marketing Leadership Interview…It's Not Even an Interview. Here’s a career changing TIP from our recent marketing career focused webinar with Jesse Eisenberg (Tinuiti) and Ryan Scott (Khosla Ventures) that's shattering the traditional interview playbook: Stop preparing for interviews. Start preparing for board meetings. Here's the truth most candidates miss: At the Director level and above, if you're still in "interview mode," you've already lost. The real game is about commanding the room with every C-suite executive: ✔️ Demonstrate to the CMO how you'll extend their vision, bring a fresh perspective and drive results ✔️ Showcase to the CFO how your approach to marketing translates into the financial metrics that matter ✔️ Show the CTO how your martech vision aligns with their architecture roadmap ✔️ Help the COO visualize how your demand gen strategy impacts their capacity planning ✔️ Convince the CEO that you understand precisely how to drive top line growth The most successful candidates, don't act like candidates at all. ⭐ They walk in as peers. ⭐ They think like consultants. ⭐ They workshop solutions in real-time. If you're still focused on proving your marketing expertise, you're playing the wrong game entirely. The C-suite isn't looking for another marketing expert. They're looking for a business leader who happens to be brilliant at marketing. *** 💡 Do you agree or disagree with this approach? What strategies helped you land your current role? Share your favorite interview tip and pay it forward this holiday season 🎁 Ready to flip the script on your next marketing leadership interview? Take a deeper dive and view the full webinar by accessing the link in the comments below. #MarketingLeadership #ExecutivePresence #InterviewTips
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Next week, Tinuiti's Brian Binder will join VWO to discuss how A/B testing and incrementality work together to build a powerful marketing analytics strategy. Register now to learn how A/B testing optimizes campaign elements and incrementality testing measures true business impact, enabling you to identify what really drives growth and ROI: Save your spot: https://lnkd.in/gfYMh4Ds
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Last year, we warned you to prepare for a new kind of customer: the AI robot. This year, we’re pushing further—humans aren’t just being nudged to the sidelines; they’re being edged out of the equation altogether. As Jeremy Cornfeldt and Dalton Dorné recently discussed, AI agents are now handling purchases autonomously, and brands need to prioritize "designing agent-friendly experiences with detailed structured product data to get clear, good results for the customer." See more of our Big Bets for the CMO in 2025 by clicking on the link in the comments below.
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Does the CTV ad market need to get more traditional to advance? In a discussion with Tim Peterson at last week's Digiday Programmatic Summit, Tinuiti's Harry Browne spoke about CTV ad measurement. "There is just an under-leveraging of incrementality testing across the board, across channels. This is not just a CTV issue; this is across everything. "But for CTV, it’s certainly relevant. Incrementality testing is critical. You need to understand what each of your investments is doing for you, above and beyond the other investments that you’re making." Read more: https://lnkd.in/edFdZvY2
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
digiday.com