"We've learned that culture isn't static — it must evolve alongside your business to meet the needs of both your people and your goals," writes Tinuiti CEO Zach Morrison in a recent byline for Entrepreneur Magazine. Read more about Zach's five lessons to successfully scale your culture while staying true to your core values. https://lnkd.in/gPhnCK7e
Scaling a company is difficult. Scaling a culture is complex. Doing both at the same time? That's the ultimate challenge — and it only becomes harder as your organization grows, with the connection to your culture increasingly relying on others to carry it forward. While this has been one of the most challenging and most critical things I've done in the past 20 years, ultimately it has been & will continue to be one of the most rewarding parts. This is MUCH easier said than done but after years focused on it, It was great to be able to share how we did it & still doing it Tinuiti Entrepreneur Magazine Entrepreneur Media
