Tinuiti’s Post

What a great piece in Ad Age about Paramount's new self-serve ad platform! 🤩 Our collaboration with Paramount Ad Manager will help eliminate the barrier to entry for new CTV advertisers. 💥 Check out more in the article below: https://lnkd.in/eCsuz7Dz #SocialCTV #smallbusinessmarketing #Paramount #CTVadvertising

-Identity & measurement in CTV advertising is a mess -We don’t lack tech to fix it -Solving for small advertisers at scale might get us out of the mess we’re in https://lnkd.in/etPHYGhc

CTV & OTT are close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer. Many individuals use CTV and OTT interchangeably. CTV advertising exclusively occupies the television screen, excluding ads on computers, phones, tablets, and other non-TV devices. OTT video is transmitted over the Internet, similar to CTV, but appears on computers, phones, tablets, and more. You can find the article here from eMarketer on the difference. https://bit.ly/3Pd5dnv All ad impressions are not the same. CTV is full-screen, people build rooms around their big screens, making CTV a central point of interaction. CTV ads frequently capture multiple viewers, and have a substantially higher video completion rate than smaller devices. This contrasts with the small size of OTT ads on phones, and the potential oversight of OTT ads on computers if the viewer is focused on a different tab. The discrepancy between CTV and OTT is evident. CTV is a marketers equalizer CTV is the equalizer, shifting power and influence from major media conglomerates to savvy marketers and advertisers. Unlike traditional approaches that rely on buying programs, targeting Age and Gender, and hoping to reach your ultimate customer, CTV targets audiences. It enables advertisers to hone in on specific in-market, interested, qualified audiences. With a meticulously crafted CTV campaign and a precisely defined target audience, smaller budgets can effectively compete with industry giants, yielding meaningful results for marketers. Lets talk CTV

Are you looking to take part in the CTV gold rush? ⛏️✨ By 2027, it is projected that U.S. linear ad spend will erode by 9.3 percent, while U.S. CTV ad spend will explode by 72.5 percent, according to eMarketer. Read our blog to understand the CTV landscape through clear definitions, key advantages, and a step-by-step breakdown of how you can get started. https://bit.ly/3uioZqE

A new forecast from Advertiser Perceptions projects 16.2% U.S. ad spend growth for connected TV in 2024, boosted by political advertising and the Olympics. However, while still one of the fastest-growing media channels in the U.S., CTV faces competition for ad dollars from social media, where marketers are expected to keep investing against short-form video formats.

CTV advertising has been growing as brands who would traditionally advertise on television now have a more measurable medium that combines the benefits of storytelling and measurability of programmatic advertising. However, there are some challenges that continue revolve around measurement. Hence, it is imperative for advertisers to choose the right DSPs/ advertising partner who has the expertise and experience to unify reach across all platforms to navigate through the complexities of this landscape. In his recent conversations with Adgully, Nikhil Kumar, Chief growth Officer, mediasmart, has shared his key insights that are critical while navigating through the complexities of CTV measurement. ADGULLY #connectedTV #innovation #thoughtleader #measurement #ROI

CTV = Connected TV = Smart TV that connected to internet access to OTT & YT. 15% of Total OTT users watching from CTV in Malaysia. The numbers are growing definitely and convert these eyeballs to sales / engagement now.

Connected and over-the-top TV can precisely target audiences, reach people who are engaged and have opted in and meet full-funnel goals, a survey from Premion and Advertiser Perceptions found, factors which contributed to 61% growth in planned spending among advertisers. Commercials on OTT and CTV extend linear TV strategies for 80%.  https://lnkd.in/g5pzBTXa

Our Programmatic Director Alex Jacobs was at MAD//FEST day one yesterday talking all things Connected TV - What do brands and agencies need to know? Dive into his top three reasons to include CTV within media plans that we’re finding it pretty hard to argue with… 1️⃣ It’s where the users are - up to 75% of households in the UK are accessible through CTV advertising, rising to above 90% in the US. 2️⃣ It’s the biggest device in households - perfect for delivering bigger and more immersive creative. 3️⃣ We can maximise impact through including CTV as part of an omni-channel strategy - with Magnite research showing that 72% of ad-supported streamers who are exposed to brands over multiple devices are more likely to make a purchase. Connected TV data is transforming the world of performance-based advertising for brands and agencies alike. Focusing on what the audience wants, rather than what the publisher needs, will be key to success as the industry continues to unlock the new opportunities CTV data offers. If you missed Alex’s panel yesterday, don’t panic! Drop us a message to learn more about what CTV data could mean for you - we're always happy to share. #MADFest #DigitalMarketing #CTVdata #ConnectedTV #IndustryExperts #MarketingInsights #PerformanceBasedAds

How to navigate fragmentation in CTV Advertising https://lnkd.in/dQntesni