TikTok for Business

Here's 4 tips from TikTok's Global Head of Marketing Science, Jorge Ruiz to help navigate your measurement journey and improve performance and ROI 📈 Click this link to learn more from Jorge's expert POV and explore the wide range of first-party and third-party measurement tools we have to set you up for success: https://bit.ly/4ggC6vf #TikTok #measurement #performancemarketing #marketing

Ovative Group's research shows TikTok has a 23x higher ROI than last-click measurement models indicate 💡 Plus, it found that more than 50% of TikTok-driven revenue actually occurs in-store—a higher proportion than any other platform. Click this link to learn more: https://bit.ly/3OWyzpV

Looking to maximize your brand's creative investment and turn it into real business results? 🚀 Smartly's VP, Global Creative, Stephen Vallera breaks down how top brands are leveraging their products to create, manage and measure their TikTok campaigns. Make sure to watch until the end to learn how companies like Foot Locker are leveraging AI technology to tackle the volume and velocity of content that is needed for successful campaigns! 💥 #TikTokMarketing #AI #Creative #DigitalMarketing #TikTokTips

💡 Cultural relevance isn’t just a buzzword—it’s a business driver. Brands with high cultural relevance grow nearly 6x more than brands with low levels. That’s why we partnered with WARC to uncover the practical steps brands can take to achieve stronger relevance. Here’s what you’ll discover: 📌 Why cultural and personal relevance are key to driving outcomes across the entire marketing funnel. 📌 The role of TikTok trends, communities, and creators in shaping brand connections. 📌 A framework to help you create content that feels authentic and resonates deeply with your audience. Brand leaders are seeing this shift as well. 🚀 Scroll through to see what E.L.F. BEAUTY's CMO, Kory Marchisotto, Burberry's Global Social Media Director Alex Whitlock, and Stellantis' Group Head of Media, Data and Insight Mark Lynch, have to say about finding cultural relevance on TikTok. Curious? Read our thought paper with WARC for the full report: https://bit.ly/3CF0cAA 🔗

At TikTok, we’re committed to creating a safe, inclusive space where creators and businesses thrive—because building trust builds success. Just ask creators like Benjy Kusi, Assoc CIPD🏳️🌈 🤳 🔗 Explore the actions we’re taking to safeguard our platform in the 2024 safety guide: https://bit.ly/4ghcBJG 🔐

Ready to level up this Q5 on TikTok? 🏆 ✅ Connect with passionate players 🎮 ✅ Drive installs and revenue 📈 ✅ Reach new markets with TikTok’s game-changing tools 🌍 ✅ Understand TikTok's Q5 performance powered by Adjust data We’ve got the tools you need to win big this season. Click this link to level up your growth this season—own Q5 with TikTok Gaming: https://bit.ly/48Wcq3Z 🕹️✨ #gaming #marketing #tiktoktips #game #marketingstrategy

Ray-Ban’s Winning Formula 🌟 By embracing TikTok’s Smart+ Catalog Ads, Ray-Ban streamlined their campaigns and achieved game-changing results: 📈 42% increase in ROAS 💰 50% lower cost per acquisition ⚡ 47% jump in conversion rates Ready to unlock next-level performance? Let TikTok do the heavy lifting: https://bit.ly/480EjHU 🔗

Welcome to #Q5 on TikTok, where the world might be on holiday, but our mobile gaming community is playing harder than ever! 👾 We’ve got the tools you need to win big this season. Click this link to own Q5 with TikTok Gaming: https://bit.ly/48Wcq3Z 📈🏆

At TikTok, safety is our top priority 🔐 We’re dedicated to creating a space where everyone can discover, connect and express themselves freely. From election integrity to supporting families and ensuring brand safety, we’ve made great strides this year to keep TikTok a safe and secure platform. Explore our 2024 safety report to learn more 👉 https://bit.ly/4ghcBJG

TikTok has revolutionized the way people shop for cars online and has reshaped the automotive community in ways no other platform can. In this episode of In the Driver's Seat, TikTok's Head of Industry, Automotive, Ahmed Iqbal shares why TikTok should be part of every automotive marketer's ad strategy! 🚗 Generational trends: The average age of TikTok users is 30+, with many turning to TikTok to research cars and brands before buying. 📈 Revving up: 56% of TikTok's audience comes for car reviews and model-specific content. 🔧 TikTok makes it easier: Creative Center and AI-powered tools help automotive marketers boost ROI and deliver the most relevant automotive information to users. 👀 Any of that pique your interest? Watch the full video or read the Q&A article to learn more! https://bit.ly/3BideE8 *Source: TikTok Marketing Science US Custom Auto Survey via AYTM, October 2023; TikTok Internal Data, US, January 2024