Branded

Happy Thanksgiving from the Branded family to yours!

Come on, y'all. Ditch the pitch slap.  Who doesn't love an outtake? This week's episode had plenty of them, including this gem from Ashley Beck Cuellar. Check out the full episode for these highlights: 1. Making AI Work for You: Ashley Beck Cuellar dives into her innovative use of ChatGPT to draft contracts for her yoga and sales coaching businesses. She offers practical advice on how sales teams can leverage AI to transform formal marketing content into personalized, engaging posts. 2. The Power of Personal Branding: Ashley discusses the importance and impact of personal branding in business. Learn why people often buy from individuals rather than companies, and how nurturing your personal brand can enhance your professional relationships and opportunities. 3. Leadership & Brand Consistency: Larry shares the "Bill Wallace Effect" and challenges in leadership transitions. Ashley offers strategies for maintaining brand values and continuity even post-leadership changes, ensuring a smooth transition and sustained stakeholder trust. 4. Bridging Generational Gaps: Explore discussions on generational divides in professional settings. Ashley recounts training experiences where older generations learned to use LinkedIn for the first time, signifying an openness to adopting new tools and practices. 5. Storytelling & Authenticity: Ashley emphasizes the value of authenticity and storytelling in personal brand building. Whether it's crafting a LinkedIn post or sharing personal anecdotes, authenticity can drive deeper connections and boost engagement. 6. Innovative Tools & Marketing Strategies: Discover tools like Crystal Nose for personality insights, Senspark for personalized video messaging, and platforms like Sendoso for client engagement through thoughtful gifting. These tools can revolutionize how you connect with your audience. #PersonalBranding #SalesCoaching #AIinSales #EmployeeAdvocacy #LeadershipDevelopment #LinkedInMarketing #AuthenticBranding #GenerationalDivide #CustomerEngagement #BusinessTransition #Outtake #pitchslap

Everyone makes mistakes when they're building their brands—like quitting far too soon or ordering business cards with the print template still on them. Even the pros do it.  This week on #Branded we're sharing some of the mistakes we've been making ourselves lately so you don't have to. Learn from our mistakes, people! Key Takeaways: Consistency is Key: Whether it's posting on social media or recording podcast content, staying consistent is crucial. We've all been guilty of neglecting our own channels while prioritizing clients. It's time to flip that script! Track Your ROI: It's easy to get caught up in the hustle, but without tracking the ROI on your activities, you're flying blind. Make data-driven decisions to ensure your efforts are paying off. Avoid Overcommitting: We've all been there—saying yes to too many things and then feeling overwhelmed. Setting boundaries and learning to say no can help you focus on what truly matters. Head over to our latest episode to hear the full discussion. Let’s learn from these mistakes together and build stronger, more impactful brands! #branding #personalbrand #podcast #marketing #learnfrommistakes #entrepreneurship Sara Lohse, AFC®  Larry Roberts

Oh, Emily, you make us blush. Thank you for the great review of #Branded! If you haven't left us a review for the show but are loving it, please do! If you don't love it... well, keep it to yourself.

You don't need a huge marketing budget to grow your brand or make content. User-generated content can be a free and easy way to promote your brand. Today’s episode is all about mastering the art of building a brand without breaking the bank. For many small businesses and entrepreneurs, extensive marketing budgets are out of reach, so we’re diving deep into strategies that prioritize both your financial and time investments. This episode is jam-packed with practical insights and tips on how to maximize your branding efforts on a shoestring budget. Listen to or watch the full episode! Sara Lohse, AFC® Larry Roberts

Myth: You need thousands of listeners to get sponsors for your podcast.  Truth: If you have a niche audience, you can bring in sponsors without huge numbers! Here's what you'll find in this week's episode:  ✔️Discussing the common misconception about needing tens or hundreds of thousands of downloads to secure sponsorships. ✔️Highlighting the importance of a niche audience and how targeted shows like “Women Share” have benefited. ✔️Providing insights into why understanding a sponsor’s product value is essential for tailoring your sponsorship package. ✔️Outlining the content and importance of a well-designed pitch deck or media deck. ✔️Addressing the critical need for a clear and detailed sponsor agreement to maintain creative control.

After a few weeks of traveling around the country for conferences and events, we are BACK with a brand new episode about how to land sponsorships for a podcast or brand!  🔑 Key Takeaways: Niche Down: You don’t need thousands of downloads to attract sponsors; having a well-defined, niche audience is often more valuable. Tailor Your Pitch: Customize your sponsorship proposals based on the potential return on investment for the sponsor. Understand their products and margins to create compelling offers. Maximize Value: Use a media deck to showcase not just your podcast's numbers but also your social media reach, email lists, and more. Offer sponsors a package that's hard to refuse! Full episode out now!

When you're in the B2B space, content is not about the views. It's about creating genuine conversations. 🎙️ Today's episode of Branded features Chris Weiher - CLEAVER Creative, B2B video expert, to talk about engaging B2B content strategies and authentic branding. In this episode, Chris shares valuable insights on creating content that resonates with niche audiences, understanding the importance of authenticity, and enhancing engagement through strategic video techniques. 🔑 Key Takeaways: Understanding Your Audience: Tailoring your content to a specific niche—like realtors interested in new property laws—can be far more effective than aiming for broad appeal. Balanced Authenticity: Authenticity attracts like-minded audiences. Authentic and engaging content can resonate deeply, even if it doesn't achieve high view counts. Effective LinkedIn Video Strategies: Use vertical or square videos for better engagement on LinkedIn, and remember, it's all about providing value over just counting views. Watch or listen to the full episode now!

Mistakes make you more relatable! So it's safe to say we're some of the most relatable people out there... Thanks for joining us, Emily Aborn! In this episode, we discuss: The balance between providing detailed advice vs. sparking curiosity, How to infuse personality into your content, And the power of humanizing mistakes to become more relatable.  3 Key Takeaways: 1. Create Curiosity Without Overload: Engage your audience by leaving some loops open but provide just enough information to spark their interest without overwhelming them. 2. Humanize Your Brand: Don't shy away from showing your personality and making relatable mistakes. It makes you more approachable and authentic. 3. Curious Customer Engagement: Use curiosity-driven content to attract and connect with your audience. Ask questions, incorporate surprises, and take a tasteful approach to maintain engagement. Tune in to improve your branding strategy and keep your audience hooked!

I've been talking a lot about how to pitch to podcasts, so here are my top 7 tips to help you get booked!