Branded’s Post

I recently had the opportunity to attend both a Harlem Globetrotters show and a Dude Perfect performance in Kansas City, and the contrast between the two experiences was striking. While the Globetrotters have been entertaining audiences with their unique blend of basketball skills and showmanship for nearly a century, their recent performance felt dated and lackluster compared to the high-energy, engaging show put on by Dude Perfect. Despite the Globetrotters' incredible legacy, it's clear that they're struggling to keep up with the changing tastes and expectations of modern audiences. Dude Perfect's ability to sell twice as many seats as the Globetrotters is a testament to the power of innovation and adaptability in the entertainment industry. As leaders, it's easy to become complacent when you've built a successful brand over many years. After all, every dollar we make is a reason not to change anything. And the Globetrotters have a lot of reasons to keep things as they are. However, in today's rapidly evolving entertainment landscape, even the most iconic institutions must adapt to stay relevant. If the Harlem Globetrotters want to continue inspiring and entertaining audiences for another 100 years, they must be willing to embrace change and update their approach. In my keynotes, I often talk about the need to reimagine how we deliver our services. To literally start with a blank sheet of paper and imagine version 2.0 vs. making incremental improvements. For instance, I strongly feel that the game between the Globetrotters and the Generals should be a real game vs a fake one. And perhaps there are consequences or bonuses based on who actually wins. Have you seen the show? What would you add?

A good ad has the power to stir your emotions, and in this episode of ‘3 great ads I had nothing to do with’ we’ve got three! Nicola Wood, Ogilvy UK’s Executive Creative Director, takes us through her top picks, featuring humorous subversions, joyous nostalgia and empowering athleticism. Discover what else makes them great: https://lnkd.in/ei5YcBaf

In this episode of '3 Great Ads I Had Nothing to Do With', Nicola Wood, Executive Creative Director at Ogilvy UK, shares her top picks. Featuring humorous subversions, joyous nostalgia, and empowering athleticism, these ads are brimming with emotion and creativity. Discover what else makes them great: https://lnkd.in/ei5YcBaf 

A beautiful way to wrap a gift is to seal it with a wax seal! It's been used for many, many years in many ways and is fun to do! It's inspired by our love of the show Bridgerton! Get the tutorial on our website: https://lnkd.in/en4Vr9V9 #bridgertoninspired #contentcreator #waxseals #digitalcontentcreator

💥 Be the star of the show! Big, bold movements make your mascot performance stand out and captivate your audience, creating memorable moments they’ll cherish long after the event. #OwnTheStage #MascotPerformance #AudienceEngagement #StandOut #EventEntertainment #BrandMemories #PerformanceMatters

You put in the #hard #work before it's #showtime. From combat to the courtroom, if you've put in your time #practice, if you've #learned as much as there is to know about your craft, if you've #elevated your game during warmups, when it's showtime you #shine. In the words of Chris Rock, "During the day is when you make the money. We collect it at night, but we make it during the day." A great short piece from Inc. Magazine on the value of setting the stage for success. Read the full article here: https://lnkd.in/gyaK-WEQ Regardless of your profession, you make your money before the show.

Episode 2!

Feeling the Halloween rush? 🎃 Our magical checklist has all the ingredients for a stress-free event—from picking the right venue to engaging your audience. No need to brew potions, just follow these steps! ✨ #WickedWednesday #EventPlanning #EventProfs #EventProfsUK #PigeonholeLive

Transforming Lives: How the Power of Service Shaped my Talk Show Journey Discover the transformative power of service as Oprah Winfrey shares her personal journey on her talk show. Learn how she shifted her focus from sensationalism to genuine service and created a positive impact on viewers' lives. #PowerOfService #TalkShowJourney #TransformativeExperience #CreatingImpact #OprahWinfrey #InspirationalStories #PositiveChange #ServingViewers #PersonalDevelopment #TalkShowSuccess

Don’t be spooked by market uncertainties! 🎃 At ACT Research, we take the fright out of forecasting with expert analysis and industry insights. No tricks, just data-driven treats for the commercial vehicle and transportation market! 👻 #Halloween #HappyHalloween #ACTResearch