When you're in the B2B space, content is not about the views. It's about creating genuine conversations. 🎙️ Today's episode of Branded features Chris Weiher - CLEAVER Creative, B2B video expert, to talk about engaging B2B content strategies and authentic branding. In this episode, Chris shares valuable insights on creating content that resonates with niche audiences, understanding the importance of authenticity, and enhancing engagement through strategic video techniques. 🔑 Key Takeaways: Understanding Your Audience: Tailoring your content to a specific niche—like realtors interested in new property laws—can be far more effective than aiming for broad appeal. Balanced Authenticity: Authenticity attracts like-minded audiences. Authentic and engaging content can resonate deeply, even if it doesn't achieve high view counts. Effective LinkedIn Video Strategies: Use vertical or square videos for better engagement on LinkedIn, and remember, it's all about providing value over just counting views. Watch or listen to the full episode now!
Branded’s Post
More Relevant Posts
-
Do you know the power of numbers in storytelling? Find out how data can enhance your marketing strategies and captivate your audience in this insightful article. Check it out: https://lnkd.in/eZXYR3i7 @RialtoMarketing
-
Helping B2B brands to find their competitive uniqueness | Podcast Host (B2B Marketers on a Mission)
We reached another milestone today, folks - here’s Episode 150! There are so many moving parts in B2B content marketing that content creators and marketers must be aware of. Many of their efforts might fall flat because they don’t diversify their approach beyond paid traffic. While paid traffic has its place and advantages, B2B content marketers are missing out on opportunities if they’re not getting organic reach with their content. If B2B content marketers and creators haven’t developed an organic strategy, they will miss out on huge volumes of traffic. Here are some pitfalls that they need to avoid: 1. Not having a proper customer avatar (Start with this to develop good content and evaluate it regularly). 2. Not having a deep understanding of the target audience’s interests, likes, and platforms (Research these carefully and thoroughly). 3. Not having the buyer’s journey mapped out (This will help you to understand the different stages of the journey, what the critical touchpoints are, and what type of content you need to create). 4. Not engaging and/or commenting on social media (The approach needs to be interactive to help build trust and credibility). 5. Working in siloes (Developing a good organic content strategy is a collaborative and collective process). Here’s what you should focus on to build profitable organic B2B content marketing strategies: 1. Develop the right customer avatars, focus on them, and develop a content strategy based on them. 2. Set up a consistent posting schedule. 3. Develop a process to capture important information from the target audience through social media content. 4. Remember the social aspect of social media - engage with your audience. 5. Share content that your target audience that is interesting, relevant, and useful to them. I had the pleasure to discuss these topics and more with Shreya Banerjee and Paul Counts in this latest B2B Marketers on a Mission Podcast episode. Click on the link in the comments below to access the full interview. #b2bmarketersonamission #b2bmarketing #b2bcontent
-
-
🚀 Co-Founder Marketing Counts helping everyday people start, grow, & scale their business through the Internet 💵 Helping Brands Cut Ad Costs Through Strategic Digital Marketing Strategies 📈 Proven Results
Want to build B2B Organic Content Strategies? This will help you get there! Was an honor to be joined by Shreya Banerjee on Christian Klepp’s B2B Marketer’s On A Mission Podcast! #b2bmarketing
Helping B2B brands to find their competitive uniqueness | Podcast Host (B2B Marketers on a Mission)
We reached another milestone today, folks - here’s Episode 150! There are so many moving parts in B2B content marketing that content creators and marketers must be aware of. Many of their efforts might fall flat because they don’t diversify their approach beyond paid traffic. While paid traffic has its place and advantages, B2B content marketers are missing out on opportunities if they’re not getting organic reach with their content. If B2B content marketers and creators haven’t developed an organic strategy, they will miss out on huge volumes of traffic. Here are some pitfalls that they need to avoid: 1. Not having a proper customer avatar (Start with this to develop good content and evaluate it regularly). 2. Not having a deep understanding of the target audience’s interests, likes, and platforms (Research these carefully and thoroughly). 3. Not having the buyer’s journey mapped out (This will help you to understand the different stages of the journey, what the critical touchpoints are, and what type of content you need to create). 4. Not engaging and/or commenting on social media (The approach needs to be interactive to help build trust and credibility). 5. Working in siloes (Developing a good organic content strategy is a collaborative and collective process). Here’s what you should focus on to build profitable organic B2B content marketing strategies: 1. Develop the right customer avatars, focus on them, and develop a content strategy based on them. 2. Set up a consistent posting schedule. 3. Develop a process to capture important information from the target audience through social media content. 4. Remember the social aspect of social media - engage with your audience. 5. Share content that your target audience that is interesting, relevant, and useful to them. I had the pleasure to discuss these topics and more with Shreya Banerjee and Paul Counts in this latest B2B Marketers on a Mission Podcast episode. Click on the link in the comments below to access the full interview. #b2bmarketersonamission #b2bmarketing #b2bcontent
-
-
David Baer, host of the More Perfect Marketing podcast, seeks to uncomplicate the world of marketing by helping business owners understand the things that do (and don't) make a difference in marketing success. Monica sat down with David recently to chat about the important role that websites play in the success of business marketing and how intentional, targeted content can be the difference-maker when it comes to conversion. Is your online business presence engaging with your audience effectively? Check out Monica's guest spot on More Perfect Marketing to learn from her expert tips! Listen Now: https://lnkd.in/g_mifxCZ #podcast #marketing #onlinemarketing #website #digitalmarketing
More Perfect Marketing Ep. 229 - Empowering Your Website for Marketing Success (with Monica Pitts) - Baer On Marketing
https://baeronmarketing.com
-
Your content is useless if you’re not distributing it! Recently I was on the Caspian Studios Remarkable podcast with Ian Faison highlighting the secret to impactful content isn't just creating it—it's distributing it. You might craft the world’s best article or research piece, but if it doesn’t reach the right audience, it won’t drive value for your business. Don't let your hard work go unnoticed! Invest just as much effort in your distribution plan as you do in content creation. Use all available channels—social media, email, SEO, partnerships—to ensure your content reaches and resonates with your ideal prospects. How are you ensuring your content reaches the right prospects? 🧐 P.s. I promise to put the mic a bit different the next time I record at home 😄 🎙️ #ContentMarketing #MarketingStrategy #B2B
-
Many #B2B enterprises have highly technical solutions, which can lead to complicated marketing content that audiences have trouble reading and paying attention to. 🧠 The average human attention span only lasts about eight seconds, though. This means that to engage audiences better, #marketing teams need to simplify complex ideas. Martin Pietrzak, Pinch's President, addresses this challenge and unpacks other digital marketing strategies in an episode of Mischa Zvegintzov's Table Rush Talk Show podcast. 👀 Examine the video below for more details on why and how marketers should navigate complexity when creating content. 🎧 Or, listen to the whole podcast to get some interesting insights on building successful digital marketing strategies ➡️ https://lnkd.in/e3uPDrxu And to help you put your best foot forward, here are a few simple best practices you can implement to eliminate complexity and maximize engagement around your company's content: ✅ Ensure content uses conversational language instead of technical jargon. ✅ Position your solutions around their benefits and everyday applications instead of their specific complex features. ✅ Include visuals when possible to help clarify intricate processes and ideas. ✅ Create simple overview-style videos and articles that link to more advanced resources for anyone interested in learning more. ✅ Pull snippets from complex articles and webinars and repurpose them into smaller, digestible content pieces to better engage audiences on your blog or social media. #B2BMarketing
-
One thing our whole team agreed on after HubSpot's INBOUND conference 👇 There were A LOT of great speakers this year, and there really was something for everyone. Here are some favorite sessions we got to attend: Neil Patel - Content is Not King: The New Approach to Content Marketing Beau Brooks & Brigitte Gabrus - Sell Like a Pro: Closing More Deals with AI in Sales Hub Nicholas Holland - Building for the Marketer in 2024 and Beyond Jay Schwedelson - Email Teardown Live! You Can’t Handle the Truth! Marcus Sheridan - Content Marketing in the Post-Google Apocalypse Sam Balter - How to Create an Effective Video Marketing Strategy Alex Lieberman & John Lee Dumas - Podcasts: Melding Timeless Insights with Contemporary Ideas Amanda Green - LinkedIn Creative Strategies to Maximize Engagement What sessions did you and your team enjoy most?? #inbound #hubspotpartner #inbound2024
-
Founder of NextLevel Outreach, specializing in email marketing and business outreach. Helping companies scale by crafting targeted campaigns and building strong client relationships for sustainable growth
This resonates strongly with my own content creation strategy. I believe starting with a clear goal and tailoring the message to your audience’s needs is key. Additionally, engaging hooks are crucial—they draw people in and set the tone for the rest of your post. Personally, I also like to focus on adding value by sharing insights from real experiences and challenges. What’s your approach to content creation? Would love to hear your thoughts
LinkedIn manager & B2B content creator | from Europe to Australia | Founder of Marketing Research agency
How to create successful #content? Start with a clear purpose. 🎯 Ask yourself: ❓ Are you aiming to educate your #audience? ❓ Do you want to share your wins, failures, and lessons learned? ❓ Or perhaps you're telling a story with a powerful message? Once you've defined your goal, start with a strong hook to grab attention: ✅ Pose a thought-provoking question. ✅ Make a bold statement. ✅ Share an intriguing quote. And don't forget to optimize your #keywords to ensure your content reaches the right audience. ✍️ What's your content #strategy? -- I manage LinkedIn presence for #B2B businesses, owners, and employees to build genuine connections, attract the right customers, and position brands for long-term success. 🚀 Send me a message to learn more! #LinkedIn #contentstrategy #B2Bmarketing
-
🌐 Are you ready to navigate the future of B2B media? In the B2B media industry, companies need to stay ahead of the curve to thrive. I spoke with Jane Qin Medeiros, General Manager at Industry Dive and studioid to explore how industry leaders are leveraging data, content, and technology to create new growth avenues and remain competitive in a shifting market. Listen to the podcast and check out the write-up here: https://lnkd.in/eAUspY56 #B2BMedia #DigitalTransformation #TechInnovation Jane Qin Medeiros Industry Dive Informa
Discover how Jane Qin Medeiros, SVP/GM, Industry Dive StudioID, tackles content marketing ROI with innovative measurement frameworks, aligning efforts with business goals. Learn about the synergy between content and advertising,...
h2klabs.com
-
LinkedIn manager & B2B content creator | from Europe to Australia | Founder of Marketing Research agency
How to create successful #content? Start with a clear purpose. 🎯 Ask yourself: ❓ Are you aiming to educate your #audience? ❓ Do you want to share your wins, failures, and lessons learned? ❓ Or perhaps you're telling a story with a powerful message? Once you've defined your goal, start with a strong hook to grab attention: ✅ Pose a thought-provoking question. ✅ Make a bold statement. ✅ Share an intriguing quote. And don't forget to optimize your #keywords to ensure your content reaches the right audience. ✍️ What's your content #strategy? -- I manage LinkedIn presence for #B2B businesses, owners, and employees to build genuine connections, attract the right customers, and position brands for long-term success. 🚀 Send me a message to learn more! #LinkedIn #contentstrategy #B2Bmarketing
https://youtu.be/0Kysms78THI?si=ZJsks8jbRddpY98b