ScaleHouse

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⭐ Clients in the news ⭐ REAL Insight CEO Luke Cahill published an insightful piece in World Tea News on the science of retail tea packaging! He breaks down how products have just 3-7 seconds to capture shopper attention and shares key principles on making products stand out through form, color, and visual design. Check out the full article: https://lnkd.in/gcdquVMA #RetailStrategy #ConsumerBehavior #PackagingDesign #BehavioralScience

✨Clients in the News✨ A recent Axios Vibes survey by The Harris Poll reveals that Americans' top concern about misinformation is politicians spreading it to manipulate supporters. 51% of respondents rank this as their primary worry, ahead of social media and foreign government interference. Read more here: https://bit.ly/3YHNJ8d

See what the future holds before others do. Your competitive advantage for 2025 is written in the stars. We unveil five trends today.

Want to build a tech company that's backed by data? ScaleHouse founder Kristin Luck spoke with Michael Buzinski on the Buzzworthy Consultant Podcast about supporting tech with data, especially with limited resources. With three successful marketing and analytics company exits, Kristin shared: 👉How to blend services and tech to grow faster 👉Smart ways to use data when resources are tight 👉Tips for tracking which marketing efforts bring in sales Listen to the conversation here: https://bit.ly/3AKsrxc #MarketingAnalytics #BusinessStrategy #ScaleHouse

✨Clients in the News✨ Shopper insights agency Explorer Research owned by Savanta has expanded into Europe with a new base in Amsterdam, aiming to provide a consistent shopper insights approach globally and support Savanta's retail and media optimization capabilities. https://bit.ly/3BQbvG3

Services vs Tech: Which business model wins? ScaleHouse founder Kristin Luck explains why this might be the wrong question to ask. On the Buzzworthy Consultant Podcast with Michael Buzinski, she shared how combining both models led to three successful company exits. Listen here: https://bit.ly/3YELCk7 #BusinessStrategy #CompanyGrowth

✨Clients in the News✨ Mary Mathes from Alpha-Diver was featured on QualRecruit's Insightful Connections podcast. She discussed Alpha Diver’s neuroscience-driven model and how it provides brands with deep, actionable insights, and her commitment to translating data into meaningful stories. Listen to the episode here: https://lnkd.in/gYsJxvvp

✨Clients in the News✨ InnovateMR has appointed Carmen Day as vice president of global operations. She brings extensive experience from Toluna and volunteer work in literacy and mentoring with Women In Research (WIRe) to the company. https://lnkd.in/gz7Pp8P5

Stop the 'doing' spiral. November is perfect for planning.