Luke Cahill

The demand for functional beverages is on the rise as consumers adjust to work, school, and busier schedules. @[Circana](null)’s Future of™ Morning can help you understand the roles different food and beverages play in the morning to meet the shifting needs of consumers. Learn more today! https://bit.ly/4eKJ1vs

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I've also been conducting B2B surveys for many years and am not surprised by the pain points real respondents have shared. Too often, clients push back when you tell them that they can't just keep adding questions and length becomes an issue. However, I have worked with some folks who appreciate the dilemma we face. One potential solution is to split samples for some questions (especially the long grids) with half the sample getting one half of the list and half getting the other. This tends to have less impact on the analysis than one would think. Also, avoiding a lot of personally identifying information should be a no brainer and often adds little value to the analysis.

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If your customer journey map is missing critical insights, it might be time to rethink your approach. A truly effective customer journey map integrates key research elements, including in-store surveys, qualitative research, and online shopping behaviors. These components provide a comprehensive view, capturing everything from the initial store visit to post-purchase behavior at home. By leveraging end-to-end quantitative data, you can track, predict, and improve each stage of the customer journey, ensuring that no detail is overlooked. If you're ready to elevate your customer journey mapping, explore our expertise at Gold Research Inc. Learn more: https://lnkd.in/dwQ4UmUQ #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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Many companies are leveraging customer journey mapping to better understand the steps and decisions their customers make, but few realize the impact of in-store qualitative research. By incorporating in-store surveys, shop-alongs, and intercepts, you can capture critical, real-time insights that other methods often miss. For example, one major CPG company found that 70% of shoppers switched brands inside the store—insights that reshaped their strategy. Without this valuable in-store data, your journey map may be incomplete. Learn more: https://lnkd.in/dGVTQjHr #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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The demand for functional beverages is on the rise as consumers adjust to work, school, and busier schedules. @[Circana](null)’s Future of™ Morning can help you understand the roles different food and beverages play in the morning to meet the shifting needs of consumers. Learn more today! https://bit.ly/4eKJ1vs

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The research finds 36% of US internet households are familiar with conversational #AI tools like #ChatGPT, including just 20% who are very familiar with it. Younger respondents are far more likely to use these tools—more than 70% of respondents 18-24 years old have used a generative AI tool compared to less than 15% of those 65 and older. 50% of students report using generative AI for #educational purposes 28% of full-time employees or #business owners have used generative AI for professional reasons https://lnkd.in/gvf8vhfT

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One of the implications we're already seeing of #GenX and #Millennials aging into the 50-plus demographic is the significant increase over the last few years in #socialmedia conversations, #advertising communications and #cpg, #health and #tech innovations related to #menopause. Tune in to #InClearFocus for more perspective on how the next wave of 50+ women are driving this trend. #thefutureisold #agingpopulation #olderadults #seniors #mrx #consumerinsights #marketingresearch #seniormarketing #50plus

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eex2J2nU

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Even well-known, iconic brands can fall victim to resting on their laurels. This article is an interesting read - and a good reminder that all businesses need to continually evaluate trends, their competition and their consumers. If you are relying on things you've always done, this article will remind you that those same things may be out of date. #businessintelligence #marketresearch #curiosityworks

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Mornings differ across generations, and each routine shapes a different consumption need. Circana’s Future of™ Morning can help you identify which age groups will drive in-home and away-from-home food and beverage consumption in the years to come. Learn more here: https://bit.ly/4eKJ1vs

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Positioning your brand optimally can be the difference between high success and low to no success. Best to do the upfront work to get it right. SIVO can help you use the Brand Benefit Ladder to assess how clear your messages really are. SIVO, Inc. Kerry Juhl Julie Rose Natasha Weith Jessica Ochoa Meaghan Bradley Brent Budke

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The newest Growth Insights podcast from Circana explores consumer escapism trends and how manufacturers and retailers can provide positive experiences through nostalgia, inspiration, and self-care. Listen here: https://bit.ly/3xQdgBd

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We get it - time is your most limited resource. When you're overloaded, it’s hard to focus on data and research needs. That’s where Stratus steps in. Our research goes beyond collecting information to delivering insights you can immediately act on. We break down complex data into clear, actionable steps that integrate seamlessly into your existing strategies. No extra burden, just the essential insights to help you stay competitive and make informed decisions faster. #AgBusiness #AgIndustry #AgResearch

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Questioning financial motivation is important in building your brand trust.

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