Global Savings Group

📢 Today at PI LIVE Show, Adam Ross from Awin Global introduced an important new initiative aimed at tackling lost revenue caused by inadequate tracking setups. Called the Conversion Protection Initiative, the goal is to encourage advertisers to adopt more robust tracking and compensate publishers when advertisers do not have the highest tracking standards in place. It's important to remember that robust and accurate tracking benefits everyone in the industry - advertisers, networks, publishers and even end consumers. It helps promote transparency in performance and provides a clearer understanding of the scale and influence of the entire affiliate industry. We're proud to support this initiative. Here's what CEO Gerhard Trautmann had to say about it: "Atolls is firmly behind Awin’s Conversion Protection Initiative. We believe it’s progressive steps like this which will secure the future of affiliate marketing ensuring it remains an attractive ad model for publishers and brands alike." This is a big move for the industry, and we applaud Awin for leading the way. For more details, check out the blog post linked in the comments. #StrongerTogether #AffiliateMarketing #Atolls

Hello London 👋 We’re at PI LIVE today and tomorrow and we have coconut water galore 🥥 Come along to stand 5 to grab yours, and don’t forget to talk to the team while you’re there. We’re easy to spot - just look for someone with a black Atolls t-shirt ⬛️

𝗔𝘁𝗼𝗹𝗹𝘀 - 𝟮 𝘄𝗲𝗲𝗸𝘀 𝗶𝗻... It has been two weeks since we introduced 𝗔𝘁𝗼𝗹𝗹𝘀 to the world, marking a major milestone in our company’s evolution. But before the big reveal, Atollians got an exclusive first look the night before at #GSGFest, a global gathering of colleagues from around the world at PortAventura World, near Barcelona, Spain 🎢 🌍 🎤 On the evening of September 10th, at 10pm, in the iconic Tarraco Arena in Tarragona, our CEO Gerhard Trautmann took to the stage. As the festivities paused, the room fell silent in anticipation - most had no idea what was coming next. After building up the moment, Gerhard made the exciting announcement: Global Savings Group was rebranding to Atolls 💥 He explained that this is the next step in our journey—we're now a global company that brings together market-leading brands with over 20 years of history under one unified identity. He then explained the idea behind Atolls, covering three key points: 1️⃣ Atolls are desirable digital destinations that consumers love to visit and spend time on. 2️⃣ Atolls help consumers move seamlessly in their online journeys from A to P - Anywhere to Purchase. 3️⃣ Atolls are connected by one reef; one unified foundation—a common vision, strategy, and infrastructure that strengthens our entire operation, ensuring consistency and excellence. 💃 After the reveal, the celebration continued with a live band as we danced into the night—no longer as GSGers, but as 𝗔𝘁𝗼𝗹𝗹𝗶𝗮𝗻𝘀. #atolls #atollians #lifeonatolls #rebrand

Why have we rebranded to Atolls? Find out from CEO Gerhard Trautmann ⬇

👀 We have something to announce...

🇬🇧 Consumer Pulse: United Kingdom 🇬🇧 Today it's the UK's turn as we share some notable trends in consumer behaviour in the country during the first half of 2024. Some of the key insights we found were: 🕶 The travel category took the largest share of total spending (30%), with spending on package holidays strong 🍔 Food delivery services were popular, with two of the UK's leading food delivery services capturing more than half of the total spending in the food & drink category 📱 Consumers in the UK differ from their counterparts in Germany, France, and Spain as they do more of their shopping on mobile devices You can find more insights for the UK and the rest of Europe on our website - link in the comments ⬇

🇫🇷 Consumer Pulse: France H1 2024 🇫🇷 What can we learn about consumer confidence and behaviour in France from the first half of 2024? Our latest report, based on data collected over millions of transactions, reveals all. Key insights include: 🏖 Travel remains a top priority, accounting for nearly 40% of consumer spending 📈 There was a huge increase in transactions in the technology category, largely driven by the rise of Temu 🖥 Perhaps surprisingly, the share of transactions made on desktop increased year-over-year Dive into these trends and more by swiping through the carousel. For a deeper look, access the full report via the link in the comments.

🇩🇪 Consumer Pulse: Germany H1 2024 🇩🇪 Curious about the latest trends in ecommerce in Germany? We've got you covered with the key consumer behaviours and spending patterns from the first half of 2024. Key insights include: 🛫 Continued growth in travel expenditure 📱 Surge in tech interest, driven by new product launches 💻 Changes in online shopping habits, with desktop use on the rise Swipe through the carousel to explore these insights and more. For the full report, visit the link in the comments. 👀 We'll also share the key insights from France, the UK and Spain over the next couple of weeks, so keep your eyes peeled for those! #Ecommerce #ConsumerTrends #Germany

🕗 When do consumers in Germany, France, the UK and Spain do most of their online shopping? We looked at millions of transactions across the four countries to see which days of the week and times of the day shoppers were most active. The data revealed: 🗓️ Monday is the top day for online shopping across Europe, but it varies by country. For example, Sunday reigns in Germany, while Tuesday is the day to watch in Spain. ⌚ Consumers are most active online between 5-9 PM. In Germany, the sweet spot is 6-8 PM, while in the UK, it’s 7-8 PM. Explore the results for each country in the carousel below, and find more insights like this in our Consumer Behaviour and Spending Report - link in the comments. #Ecommerce #OnlineShopping #ConsumerBehavior

🖥 Desktop vs. 📱Mobile: The results are in In our Consumer Spending and Behaviour Report, based on millions of transactions across the first 6 months of 2024, we looked into the types of devices European consumers prefer for online shopping. 🤔 The results may surprise you - despite the huge boom in mobile shopping over the last few years, consumers are still doing more transactions on their desktop and laptop computers than on their phones. Check out the exact split per country in the carousel below, and visit the GSG website for the full H1 2024 Consumer Spending and Behaviour Report - we've added a link to it in the comments below ⬇ #ecommerce #shopping