Fluent, Inc

🎉 From Toronto to Kansas City, New York City, and everywhere in between, our teams came together to celebrate the year! Sharing laughter and memories across the miles, we’re grateful for the connections and the amazing team that makes Fluent so special. Wishing you all a joyful holiday season and a happy New Year from all of us at Fluent! 🎄✨ #HappyHolidays #TeamFluent

What mindset, tactic, or tool will drive your growth in 2025? 🌟 We asked our team this question, and their answers were truly inspiring. From embracing AI-powered solutions to adopting growth mindsets that prioritize learning over perfection, each insight reflects what it takes to continue to thrive and grow into the new year. ✨ What about you? What’s the one thing you believe will shape your growth in 2025? Share your thoughts in the comments below! Curious to learn more? Discover how we’re driving growth at fluentco.com Special thanks to: Sean Dailey, Carrie B., Isabel Hayes, Alberto Benarroch, Tania Ali, Margaret L., Ashley Chicola, and Anthony "AJ" DeCaprio 💫

Did you know? Companies using first-party data generate nearly 3x more revenue. 💸 But here’s the real question: Are you fully tapping into its potential for your retail media campaigns? Our latest article breaks it down for you: 🔑 How to boost conversions and ROAS with smarter targeting. 🏆 Proven strategies brands are using to win with off-site channels like CTV. 📈 The key metrics to measure and optimize every campaign. Whether you're working on on-site or off-site campaigns, first-party retailer data is your edge for unlocking growth. Read more here 🔗 https://bit.ly/3ZGMaq8 #FirstPartyData #RetailMedia #AudienceTargeting

💭 Can ads really boost revenue AND improve customer experience? Absolutely—and we’re proving it every day. ✅ Unlock new revenue streams. ✅ Enhance the shopping experience. ✅ Stay true to a seamless, native customer journey. Here’s what our partners are saying: 💬 "Better ads. Better results. Day 1." 💬 "Fluent made customization and revenue growth easy." Ready to redefine your post-purchase strategy? ➡️ Let's chat: https://lnkd.in/ge4vN4J8 #ecommerceads #monetize #postpurchase

From points and challenges to leaderboards and levels, gamified loyalty programs aren’t just fun and games – they’re also a powerful customer retention strategy 🏆 Why should marketers care? The results speak for themselves: ✨ +15% brand awareness: Happy customers spread the word. ✨ +47% engagement: Interactive experiences keep them hooked. ✨ +22% loyalty: Emotional connections build long-term fans. Ready to score big with a winning loyalty program? Learn how to gamify your strategy today! 🔗 https://bit.ly/49whOes #loyaltyprogram #customerloyalty #retentionstrategy

Ad modals are everywhere… but what exactly are they? 🤔 We’re breaking it down in a way that even your grandma 👵 would understand: 🖥️ What is an ad modal? It’s a pop-up with purpose—a user interface element that overlays content to deliver a focused promotional message. 💡 Why do they matter? Ad modals are marketing powerhouses: ✨ High visibility for your message ✨ Boosted engagement through interaction ✨ Targeted ads triggered by user behavior 📊 Measuring success: Metrics like impressions, click-throughs, and conversions show their impact. In short, ad modals grab attention and drive results. Want to learn more? Check out our glossary: https://lnkd.in/gBNFg2-Z #AdModal #PerformanceMarketing #Glossary

Fluent’s click prediction model is doing more than predicting clicks; it’s redefining what personalized ad targeting can achieve. 💫 In this exclusive Q&A, Dexter Sue, Sr. Product Manager at Fluent, Inc, shares insights into: 🔹 How click prediction models work 🔹 The game-changing benefits of AI-powered targeting 🔹 Real-world success stories driving better conversions Curious about the future of smarter ad targeting? Don’t miss this deep dive—read the full blog now! 🔗 https://bit.ly/49leYJe #ai #machinelearning #audiencetargeting

We’re thrilled to announce a $5.75M Registered Direct Offering and $2.75M Concurrent Private Placement—a testament to the trust and momentum driving us forward. This funding will enable us to continue accelerating transformative initiatives and drive innovation across the industry. 🚀 🙌 Read the full announcement here: https://bit.ly/3ODu1o7

✨ The holiday season is a golden opportunity for ecommerce. But the smartest brands know the real magic happens when the sales are over. ✨ 🥷 Customer retention is your secret weapon for long-term growth: ✅ 67% more spend from repeat customers. ✅ 60-70% chance of selling to existing customers vs. 5-20% for new ones. This year, think beyond transactions. Build relationships. Check out our five proven strategies to keep your holiday shoppers loyal into 2024. ⤵️ Ready to turn seasonal buyers into lifelong customers? Let’s go. 🚀

Have you noticed the surge? Industries are diving headfirst into commerce media, and the ripple effects are massive. 🪂 Matthew Conlin, Co-Founder at Fluent, Inc, breaks down: 1️⃣ Why more industries are joining the commerce media movement. 2️⃣ How this shift is rewriting the rules of digital advertising. 💡 Get ahead of the curve with insights to sharpen your strategy. Watch now ▶️ https://bit.ly/3AXM7xO #commercemedia #futureofadvertising #ecommerce