Fluent, Inc’s Post

How Generative AI is Shaping the Next Era of Advertising AI is changing the game in advertising, from creating personalized ads in real-time to optimizing campaigns with smart targeting and analytics. With tools like ChatGPT, brands can now generate high-quality content at lightning speed, letting marketers focus on creativity and strategy. The result? Ads that connect with people in a more personalized way, driving engagement and results like never before. How are you preparing for this AI revolution? #AIinAdvertising #GenerativeAI #DigitalMarketing #AdTech #Innovation #advertising

Brand Marketing and Performance Marketing will become a lot more blended in 2025. Various digital media platforms are changing their targeting capabilities. Why? They are placing an emphasis on creative now more than ever before. In addition, the ad platform algorithms are following AI models so there’s less manual work for advertisers to do from a campaign setup standpoint (in terms of reaching what you normally would deem as your ideal target audience). If you don’t have your own first party data to serve your ads to, you’re putting your ads in the hands of AI, in hopes it reaches the best qualified audiences. Each month it seems like more and more targeting layers are being removed, especially with Meta, so in a way, your creative (in conjunction with AI ad serving) is going to be your North Star for targeting. Bottomline, for 2025, invest in your creative. With less manual work needed for campaign setup, along with fewer targeting layers available, your priority should now be focusing on producing the best possible ad creative. #DigitalMarketing #MarketingStrategy #BrandMarketing #PerformanceMarketing #BrandBuilding #Advertising

Revolutionize Your Leads with AI & Meta's Advanced Tools🔥 In this video, we explore the groundbreaking combination of AI and Meta's tools in enhancing lead quality. Discover how integrating AI with Meta's advertising platforms can target and engage more effectively, resulting in higher quality leads. We'll delve into the nuances of AI-driven analytics, personalized targeting, and how these can align with Meta’s powerful ad capabilities to refine your marketing approach for optimum results. #YourAdCoach #QualityFirst #BusinessGrowth #LeadTech

Another week another ABC's of GenAI! I - Intent Prediction Intent Prediction involves the use of AI to analyze user behavior and predict their future actions. By accurately interpreting user behavior, AI enables marketers to serve ads at the most strategic moments—when users are highly likely to engage with the content. This predictive capability enhances the effectiveness of ad targeting, reduces wasted ad spend, and improves overall conversion rates by reaching users with the right message at the right time. #GenAI #PrimeAudience #Targetting #AdTech

Let’s go Holiday 2024! Hear from our partner, ROI Revolution, Inc., on winning the holiday season using AI to elevate holiday campaigns. “The biggest concerns heading into Q4 surround rising costs and effective targeting. The AI technology available to all advertisers across Google, Meta, and other platforms helps marketers spend ad dollars more efficiently and expand the reach of relevant audiences. Additionally, through other partners, AI surpasses Meta’s lookalike audience capabilities and drives profitable growth among high-performing audiences. At ROI, we’ve taken it even further with our AI software -- cutting ad costs for Google Brand searches and boosting CTR on PMax listings. Reach out to learn more about our Brand Search AI.” - Chris Antonello, Paid Media Strategist, ROI Revolution, Inc. Learn more strategies and insights for winning Q4! https://ow.ly/cst450U9vEP #listrak #ROIRevolution#holiday2024 #ecommerce #retail #partners

🚀 🚀 Generative AI tools have been all the buzz, but what about the bigger picture for the future of search? From transforming ad targeting to creating more personalized content, AI’s potential is vast and game-changing. In my latest post on Search Engine Land, I delve into how AI will revolutionize search advertising, transforming ad targeting and creating more personalized content. Join me as I explore the long-term innovations and trends that will define the future of our industry. 🌐✨ Read the full article here: https://lnkd.in/gKe6c97y

🚀 BuzzFeed Sees Small Advertising Gain Amid Push Toward AI 🤖 As BuzzFeed navigates the challenging waters of the media landscape, their latest quarterly report highlights a fascinating trend: a strategic pivot towards AI. While total revenue dipped to $47 million from $62 million in the previous year, there’s a silver lining – a modest uptick in advertising revenue owed to their AI-driven innovations. This news underscores the growing significance of AI in transforming traditional business models and unlocking new avenues for growth. Whether it’s enhancing content creation or optimizing ad targeting, AI presents a powerful toolkit for media companies looking to stay ahead. Check out the full story to delve deeper into BuzzFeed’s AI journey and what it means for the future of digital media: [Read more here](https://lnkd.in/dJnxAtKj). #ArtificialIntelligence #AI #DigitalMedia #Innovation #Advertising #BuzzFeed #TechNews #AIinMedia

Hey there folks! Just a quick update on Programmatic media. In the latest news about programmatic media, one of the key updates is the increasing focus on contextual targeting. With privacy concerns rising and regulations becoming stricter, advertisers are shifting towards contextual targeting as a way to reach the right audience without relying heavily on personal data. This trend is reshaping how programmatic advertising strategies are being developed and implemented. Additionally, advancements in AI and machine learning are being utilized to enhance programmatic ad buying processes, making them more efficient and effective. These developments are helping advertisers better connect with their target audience while navigating the evolving digital advertising landscape. Follow TeCreo for more insights about the technology and the upcoming growth of the Digital and Technology World. #programmaticmedia #technology #AI #DigitalWorld #Ssp #growth #machinelearning

Explore our AI-powered, privacy-centric white-label DSP designed for the modern age of digital advertising. Our platform combines high performance with strict compliance, ensuring effective targeting without relying on cookies, and fits seamlessly with your branding. Key features: - Contextual targeting - AI-Powered keyword expansion - Machine learning optimization - Auto-optimization tools Dive deeper into how our white-label DSP can revolutionize your advertising efforts: https://lnkd.in/dWy52fke Contact us to see how we can customize our solution to suit your needs perfectly! #TeqBlaze #DSP #DigitalAdvertising #AI #PrivacyFirst #AdTech #ProgrammaticAdvertising

Facebook Ads 2024: What's New & How to Maximize Your Campaigns! 1. Generative AI for Higher Performance With more than a million advertisers using Meta’s AI tools, ads created with generative AI are seeing an 11% boost in click-through rates and a 7.6% increase in conversions. 2. Video Ads on the Rise Short, snappy video ads are becoming essential, and Facebook’s enhanced tools make it easier to create engaging video content directly within the platform. 3. AI-Powered Personalization Meta AI now powers customized ad experiences, generating images and content tailored to individual users based on their interests, driving deeper engagement. 4. Simplified Ad Targeting Although some targeting options were recently removed, Facebook still offers robust behavior-based and interest-based targeting that helps brands reach their ideal audience effectively. To stay competitive in 2024, embracing AI-driven tools and enhancing video strategies will be key! #facebookads #marketing2024 #digitalmarketing #AI #videomarketing #personalbranding #metaads #digitalmarketing #ads