Firework

🎥✨ Beauty, Video Commerce & The Future of Retail – Don’t Miss This! We are thrilled to announce the launch of our on-demand webinar series: 🛍️ SHOP THE FUTURE: Video Commerce, Social & Beauty’s Next Frontier 📅 Starting December 19th at 1:00 PM ET, we’re bringing together some of the most forward-thinking leaders in the Beauty & Wellness industry to share insights, strategies, and success stories on how video commerce is redefining e-commerce. Part 1: The Beauty of Video Commerce – How Brands Are Winning With Video 🗓 December 19th at 1:00 PM ET Featuring: Jay Small, Co-Founder, Arey Grey Jess Doherty, MBA, Marketing Lead, Cymbiotika Hosted By: Kristi Vannatter, Head of Beauty, Firework Bianca Beres, Sr. Account Executive, Firework 💡 What We’ll Cover: Why video commerce is a game-changer for modern eCommerce How leading beauty brands are using video to engage and grow their customer base 🎯 What’s Coming Next? 👉 Part 2: The Power of Video Storytelling: Trends & Predictions for 2025 – January 9, 2025 👉 Part 3: Cracking the Code: The Good, The Bad, & The Ugly of Retail Today – January 16, 2025 Can’t make it? No worries—register now to get the recordings sent straight to your inbox! 👉 Sign Up Here - https://lnkd.in/gDk8j-zK Join us as we explore how video commerce is shaping the future of beauty, social, and digital retail. You won’t want to miss it! Thank you to Crème Collective for hosting this amazing event! #VideoCommerce #BeautyInnovation #EcommerceTrends #ShopTheFuture #DigitalCommerce #Firework #RetailInnovation

🎥 How JD Sports Built Credibility in New Markets with Video Commerce In this Front Porch: Ask the Expert clip, Omni Talk Retail's Anne Mezzenga chats with Arianne Parisi, EVP, and Global Chief Digital Officer at JD Group, who explains how video commerce was instrumental in establishing credibility and building trust when launching in a new market. By delivering authentic, interactive, and shoppable video experiences, JD Sports connected with customers powerfully and engagingly while staying true to its brand identity. This is just a glimpse of the insights Arianne will share at NRF 2025! 🚀 📅 Join us for Firework's Big Ideas Session at NRF: "Video Commerce Best Practices" with Arianne Parisi of JD Sports and Jean-Denis Mariani, former CDO of Coty. 🗓 Monday, January 13 ⏰ 4:00 PM – 4:30 PM ET 📍 Expo, Level 1, Expo Stage 2 We’ll dive deeper into how brands like JD Sports and Coty are using shoppable video and interactive content to drive credibility, engagement, and growth in today's competitive retail landscape. 👉 Don’t miss it—let’s explore how video commerce is shaping the future of retail! Learn more: https://lnkd.in/gw3DmdTF #NRF2025 #BigIdeas #VideoCommerce #RetailInnovation #ShoppableVideo #CustomerEngagement #Firework #JDSports #FutureOfRetail

🔮 E-commerce Predictions for DTC in 2025: What’s Next? As DTC e-commerce continues to accelerate, 2025 is shaping up to be a year defined by innovation, personalization, and adaptability. Brands are no longer just competing on product quality—success now hinges on how they embrace emerging technologies, diversify channels, and elevate customer experiences. Key takeaways from adQuadrant's E-commerce Predictions for DTC in 2025? Leaders across the industry are aligned on four themes: 1️⃣ Customer Experience is Everything 2️⃣ Channel Diversification is Critical 3️⃣ Video and Social Commerce are Game Changers 4️⃣ AI and Data Are Driving Growth It’s exciting to see video commerce and social shopping recognized as game-changing strategies—a space where Firework is helping brands lead the way. 🚀 A big thank you to adQuadrant for including Sam Horton's, Firework's Sr. Director, Strategic & Alliance Partnerships, predictions, and curating such insightful perspectives! Shoutout to all the thought leaders who contributed—Lindy Crea, Alex Song, Daniela R., Ellen Zhang, Reeto M., Rhian Wadsworth, Jamie Bolton 💡, Georgia Leybourne, Zohaib Rattu ☃️, Danil Saliukov, Scott Skurnick, and Jeremy Fenderson 🚀. 👉 What trends do you think will dominate DTC in 2025? Drop your predictions below! 💡 Read the entire report: https://lnkd.in/guqVQ8Ce #DTC #EcommercePredictions #VideoCommerce #CustomerExperience #Innovation #SocialCommerce #2025Trends

🎥 The Transformative Impact of Video Commerce on JD Sports 🛍️ In this segment, Anne Mezzenga and Chris Walton, Co-CEOs of Omni Talk Retail, sit down with Arianne Parisi, EVP, and Global Chief Digital Officer at JD Group. They discuss ways video commerce has reshaped JD Sports' business model. When asked about the significance of video commerce for fostering customer and brand engagement, Arianne provided compelling insights: 💡 What Firework presented was a compelling case for video commerce. We aspire to maintain authenticity with our customers. This approach resonates with our major brand partners, such as Nike. They select their distribution channels and are interested in how we approach the market, seeking authentic and unique connections with our customers. We’ve accomplished this through video commerce. By utilizing shoppable videos and interactive content, JD Sports creates a deeper connection with its customers and demonstrates to brand partners like Nike that they are at the forefront of innovation and value in audience engagement and inspiration. The future of retail is characterized by personalized, immersive, and authentic experiences that resonate with both customers and partners. Don't miss Firework’s Big Ideas Session at NRF: Video commerce best practices by JD Sports, Coty & Firework 📅 Monday, January 13 ⏰ 4:00 PM - 4:30 PM 📍 Expo, Level 1, Expo Stage 2 Let us discuss the potential of video commerce: https://lnkd.in/gw3DmdTF #NRF2025 #VideoCommerce #ShoppableVideo #Firework #CustomerEngagement #FutureOfRetail

🚀 Heading Into NRF 2025: Let’s Talk UGC, Gen Z, and Shoppable Video 🎥🛍️ In this Front Porch Video clip, we explore the intricacies of managing and enhancing content reach alongside industry pioneers Jean-Denis Mariani, the former CDO of Coty, and Kristi Vannatter, Firework’s Head of Beauty. This dialogue, hosted by the vibrant duo from Omni Talk Retail, Anne Mezzenga and Chris Walton, addresses one of the most pressing questions facing contemporary retailers: 💡 How can brands effectively embrace UGC while maintaining control over their content narrative? Here’s a sneak peek at some key insights: 🔹 Kristi’s Perspective: Numerous brands are scared of UGC (user-generated content)—they believe they lose control. However, neglecting UGC results in the loss of potential customers who genuinely appreciate your product and generate the most relatable content available. Generation Z, for instance, engages with 20 to 25 videos in a single sitting on social media; if they encounter your brand's video, the algorithm sends them your competitors' ads. People desire authenticity: they wish to see individuals who resemble themselves, not an unrelatable advertisement. 🔹 Jean-Denis’s Take: There is a certain level of risk associated with UGC: it may not always align with conventional quality benchmarks. However, Generation Z dedicates a significant amount of time to social media platforms, actively engaging in discussions about brands with one another. If your brand fails to connect with them directly, you are missing an essential dialogue. This is why establishing a centralized point for inspiration—with shoppable videos and live streams on the brand's website—proves effective. It enables a brand to maintain control over the experience while nurturing authentic engagement. Don’t miss Firework’s Big Ideas Session at NRF, where we will delve deeper into how video commerce is transforming customer engagement with Kristi and Jean-Denis as well as William Cladek Firework's SVP Revenue and Arianne Parisi, Chief Digital Officer, JD Group 📅 Monday, January 13 ⏰ 4:00 PM - 4:30 PM 📍 Expo, Level 1, Expo Stage 2 Book time to connect with our team at NRF: https://lnkd.in/gw3DmdTF See you there! 👋 #NRF2025 #UGC #VideoCommerce #ShoppableVideo #RetailInnovation #GenZMarketing #Firework

🎉 Big News: Firework is Headed to NRF 2025! Retail executives, are you ready to step into the future of commerce? 🚀 At NRF 2025, we’ll showcase how live commerce is poised to reshape retail in 2025 and beyond. 📍 Where to Find Us: 🛋 Visit Firework at Booth #3951 in our front porch-themed lounge—the perfect space to network, explore, and reimagine the future of retail. 💡 Why Live Commerce Matters Imagine delivering real-time, interactive, and shoppable experiences that connect with your customers like never before. From boosting engagement to driving sales, live commerce isn’t just a trend—it’s the next retail revolution. 🎥 Join us to see how Firework empowers retailers to: ✅ Transform online shopping with video-driven engagement ✅ Build personalized, immersive customer experiences ✅ Drive higher conversions across all touchpoints 🔥 Don’t Miss Out! Get ready for exciting announcements and groundbreaking insights at NRF 2025. The future of retail starts here. 👉 Book time to connect with our team and experience Firework in action! https://lnkd.in/gw3DmdTF #NRF2025 #LiveCommerce #VideoCommerce #RetailInnovation #FireworkPlatform #FutureOfRetail #ECommerceTrends

🎥 Firework Front Porch Series: Insights from Jean-Denis Mariani In our latest Firework Front Porch Series, we were thrilled to feature Jean-Denis Mariani, former Chief Digital Officer of Coty, who shared powerful strategies for resource-restrained retailers and brands preparing for the future of e-commerce in 2025. 🛒 Balancing Content Creation: The 3 Topics for Content Strategy To stand out in a crowded digital landscape, Jean-Denis emphasized: 1️⃣ Content Readiness: Be prepared with the right content at the right time. 2️⃣ Content Relevancy: Ensure content is deeply relevant to your audience. 3️⃣ Content Volume: Connect with customers at all touchpoints across their journey. ✨ A big thank you to our incredible hosts, Anne Mezzenga and Chris Walton from Omni Talk Retail, for leading this game-changing conversation on retail innovation and 2025 strategies . And with NRF 2025 right around the corner, let’s keep the momentum going! 🛋 Visit Firework at Booth #3951 Experience our front porch-themed lounge, the perfect space to network and explore the future of retail. Book time to connect with our team here: https://lnkd.in/gw3DmdTF Let’s continue to innovate, connect, and shape the future of retail together! #NRF2025 #ECommerceTrends #VideoCommerce #ContentStrategy #RetailInnovation #FireworkFrontPorch #LeadershipInsights #OmniTalkRetail

🎥 Unlocking the Appeal of Video Commerce: The Psychological Drivers Brands Can't Afford to Ignore Why are shoppers captivated by video commerce? It’s not just technology—it’s psychology. At Firework, we’ve uncovered the key reasons this medium is revolutionizing online shopping: ✨ Visual Engagement: Humans process visuals 60,000x faster than text. Video makes shopping effortless. 🤝 Trust & Authenticity: Real-life demonstrations and UGC build credibility and connection. 🌟 Social Proof & FOMO: See what’s trending and don’t miss out! Likes, shares, and countdowns drive urgency. ❤️ Emotional Storytelling: Relatable, aspirational stories create bonds that go beyond transactions. 📲 Interactivity: Two-way engagement and AI-powered personalization replicate in-store experiences online. 🚀 Convenience: Click-to-buy directly from videos for a frictionless shopping journey. Brands use Firework’s innovative tools to blend content and commerce seamlessly—transforming views into sales and shoppers into loyal fans. Read more here: https://lnkd.in/gENgHynM Boost your engagement, elevate your brand, and 👉 Preview Firework on your site: https://lnkd.in/d7-aHdap #VideoCommerce #ECommerceInnovation #ShoppableVideos #DigitalMarketing #InteractiveShopping #RetailTech #FireworkPlatform

🎉 Breaking Records: Firework’s Unforgettable BFCM 2024 🎉 This Black Friday & Cyber Monday (BFCM) 2024 wasn’t just about shopping—it was about transforming how we shop online. Firework achieved record-breaking growth, proving that video commerce isn’t just the future—it’s the now. 📈 The Highlights: 🚀 8X Growth in total client GMV 👀 4X Increase in viewers on video-first platforms 💳 34% Growth in AOV, thanks to captivating storytelling 🔥 MVP of the Weekend: The Digital Showroom Our 24/7 immersive storefront brought brands closer to their audiences, driving an incredible 13X GMV growth. With always-on accessibility, personalized engagement, and a global reach, the Digital Showroom redefined online shopping experiences. ✨ CO-OP Services: Collaborative Commerce in Action With only 2% of our client base using CO-OP, this suite of services contributed an impressive 24% of total GMV. From turnkey solutions to live sales consultants, CO-OP helped brands elevate their video commerce strategies. 🎥 The Rise of Video Commerce 6X YoY growth in video viewership 40% increase in live shopping events 250% increase in AOV during live events 💪 Behind every milestone was a dedicated Firework team working tirelessly to make it all possible. Thank you for your passion and commitment! 🙌 The numbers speak for themselves: Video commerce is reshaping eCommerce, and we’re just getting started. 🚀 👉 Ready to elevate your brand with Firework? Let’s talk! Request a demo here.https://https://lnkd.in/gXtAb5HA Read the entire blog: https://lnkd.in/g7t9hd4V #VideoCommerce #eCommerceInnovation #BFCM2024 #FireworkSuccess #DigitalShowroom #LiveShopping #CollaborativeCommerce

✨ Highlights from the Crème x Firework: Shop the Future Event ✨ This past Tuesday, at the stunning Crème Collective headquarters in Costa Mesa, we brought together an intimate group of beauty and wellness brands with a simple yet powerful mission: to spark authentic, actionable conversations. It wasn’t just about spotting trends—it was about gaining insights that can make a difference in how we innovate, connect, and grow. The event featured: 🌟 Expert Panels with leaders from Cymbiotika, NCLA BEAUTY, Arey Grey, VANITY PLANET BEAUTY, and Rituel de Fille sharing real-world strategies and success stories. 🌟 Valuable Networking opportunities that inspired collaboration and innovation. 🌟 Actionable Insights on thriving with video commerce, forging impactful partnerships, and navigating today’s rapidly evolving digital landscape. A huge thank you to the incredible Crème Collective team for hosting us in their gorgeous space and to our amazing panelists and attendees for making this event a success. Special gratitude to  Inna Tumarin, Jay Small, Jess Doherty, MBA, Scarlette Tidy, Katherine R., Anh-Thu Dannerstedt, Lesley Holmes, Sarah Rinker, Leilah Mundt, and our very own Sam Horton, Bianca Beres, Kristi Vannatter, Jaime Aspen—and everyone who joined us to shape the future of commerce together. We’re grateful to be part of a community that values meaningful conversations and actionable insights. Here’s to growing, connecting, and innovating—together! And a huge thank you to our gift bag sponsors 🎁 LyfeFuel, VANITY PLANET BEAUTY, NCLA BEAUTY, Cymbiotika, PATYKA - Our Shark Tank ABC's exclusive sampling with Hank Watt's Nature's Wild Berry 🍓 Stay tuned for the webinar showcasing these insightful sessions! 📽️ 🎬 #shopthefuture #videocommerce #beautyandwellness #partnerships