🎥 Firework Front Porch Series: Insights from Jean-Denis Mariani In our latest Firework Front Porch Series, we were thrilled to feature Jean-Denis Mariani, former Chief Digital Officer of Coty, who shared powerful strategies for resource-restrained retailers and brands preparing for the future of e-commerce in 2025. 🛒 Balancing Content Creation: The 3 Topics for Content Strategy To stand out in a crowded digital landscape, Jean-Denis emphasized: 1️⃣ Content Readiness: Be prepared with the right content at the right time. 2️⃣ Content Relevancy: Ensure content is deeply relevant to your audience. 3️⃣ Content Volume: Connect with customers at all touchpoints across their journey. ✨ A big thank you to our incredible hosts, Anne Mezzenga and Chris Walton from Omni Talk Retail, for leading this game-changing conversation on retail innovation and 2025 strategies . And with NRF 2025 right around the corner, let’s keep the momentum going! 🛋 Visit Firework at Booth #3951 Experience our front porch-themed lounge, the perfect space to network and explore the future of retail. Book time to connect with our team here: https://lnkd.in/gw3DmdTF Let’s continue to innovate, connect, and shape the future of retail together! #NRF2025 #ECommerceTrends #VideoCommerce #ContentStrategy #RetailInnovation #FireworkFrontPorch #LeadershipInsights #OmniTalkRetail
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Don’t miss this chance to set your 2025 strategy up for success! With everything I’ve shared about video commerce, customer engagement, and the future of e-commerce, this session is the perfect way to bring those ideas into focus. The insights shared tomorrow will help you turn those concepts into actionable strategies for your business. See you there! #videocommerce #ecommerce #videostrategy
🚨 Reminder for Tomorrow: Don’t Miss Our Final Front Porch Insights Session of 2024! 🏡 🎙 Join industry expert Jean-Denis Mariani, former Coty Chief Digital Officer, alongside Kristi Vannatter, Head of Beauty at Firework, and our hosts Anne Mezzenga and Chris Walton from Omni Talk Retail for a game-changing conversation on retail innovation and 2025 strategies. Topics include: ✅ Crafting a tech stack that blends online and in-store magic ✅ Global beauty brands’ secrets to video commerce success ✅ Building powerhouse teams for video commerce ✅ The biggest e-commerce trends to watch in 2025 💡 Can't make it live? Register anyway to get the recording! 🚀 Plus, let’s keep the momentum going at NRF 2025! 🛋 Visit Firework at Booth #3951 and experience our front porch-themed lounge, the perfect place to network and dive deeper into retail’s future. 📲 Don’t wait—register now and lock in your spot: https://lnkd.in/gKTVNWsc #RetailInnovation #VideoCommerce #Firework #NRF2025 #FrontPorchInsights
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🚀🎉 Exciting news! Today at The Retail Factory Int., we're revealing our new brand identity and our brand-new website! This rebranding reinforces our deepened mission and vision to get even closer to our target groups and offer them even better support. Our updated brand identity, featuring black, ochre yellow, and beige, reflects our commitment to professionalism, energy, and creativity. The revamped logo symbolizes our focus on perfection and data-driven solutions, core values that our partners will benefit from even more. We're proud of this renewal and can't wait to impress our partners with our optimized identity en services! 🎉 Check out our website: www.theretailfactory.be and discover how we can assist you with the challenges in retail. And remember, "Success through visitors analytics" isn't just our new pay-off for nothing! It signifies our belief in the importance of analyzing visitor behavior for retail success. 💡 #TRF #rebranding #retailsolutions #newbrandidentity #footfallintelligence #retail #data #instoreanalytics #successthroughvisitorsanalytics
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👀✨ Raise your retail strategy with eye-tracking technology ✨👀 Discover the power of precision in planogram optimization with eye tracking technology! At Intersect Strategy Consulting, we're excited to share the benefits: 👉 What are planograms? They're strategic blueprints guiding product placement in retail spaces. ➡ Data-driven decisions: Gain valuable insights into customer behavior for informed product placement and signage strategies. ➡ Increase customer experience: Tailor your store layout to meet shopper needs, maximizing satisfaction and engagement. ➡ Increased sales: Optimize planograms to drive revenue growth by capitalizing on high-traffic areas and impulse buys. ➡ Competitive edge: Stay ahead of the curve and showcase your commitment to innovation in the retail space. Ready to unlock the potential of eye-tracking? Let's connect and explore how we can elevate your retail strategy together! 👁️💼 #RetailInnovation #EyeTracking #IntersectConsulting
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💡 #MarketingTipMonday "Without proper communication, the ecommerce studio works in a silo, leading to mismanagement of priorities and missed opportunities." — Felecia Boccuto, Director of Creative Operations at Victoria’s Secret & Co.. Victoria’s Secret & Co. took communication to the next level by integrating all departments into a unified communication platform, ensuring no information falls through the cracks. This system made it easier for teams to share real-time updates on product launches, improving decision-making and efficiency. Want to learn more strategies to improve retail efficiency?🔥🚀 Watch the full session on the CommerceNext YouTube channel for tips from top experts in the industry: https://lnkd.in/eNDyGK2k #CN2024 #Ecommerce #Retail #Marketing
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🚀 Say goodbye to outdated posters and hello to real-time updates! In today's fast-paced retail environment, staying current is key. Digital signage offers a dynamic solution, allowing for instant content changes that align perfectly with promotions and inventory levels. 🛍️ Imagine updating your store's messaging with a few clicks, ensuring customers see the latest offers and product availability. This not only enhances the shopping experience but also optimizes operations. Embrace the future of retail marketing and transform your store's communication strategy today! 💡 #DigitalTransformation #RetailMarketing #Innovation #CustomerExperience #SmartRetail #RetailTech #MarketingStrategy #DynamicContent #RetailTrends #EfficientOperations
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According to our data, the furniture segment witnessed a 50% spike in #CPC, highest out of all the segments, mirroring the intensifying competition within the sphere ⚔️ This trend highlights the dynamic nature of the digital marketplace, where rising demand for ad space drives costs upward. It's a wake-up call for brands to innovate and adapt, ensuring their marketing strategies are not only creative but also cost-effective 💸 At Dotidot, we're poised to navigate these waters with you, optimizing your campaigns to thrive amidst market fluctuations 💪 #MarketingTrends #Dotidot #BigDataInsights #DataDrivenMarketing
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Christina Thelin on Building Emotional Connections in a Data-Driven Retail Landscape At the Global Retail Conference 2025, Christina Thelin, Chief Marketing Officer of CarParts.com, will lead an insightful session titled "Building Emotional Connections in a Data-Driven Retail Environment" on January 28, 2025. This session will address a critical challenge facing modern retailers: how to effectively integrate data-driven precision with the emotional connections that foster brand loyalty and long-term customer engagement. Christina’s expertise lies in bridging these two priorities. As a key driver of CarParts.com’s marketing transformation, she has developed strategies that leverage data to inform business decisions while preserving the authenticity and empathy essential for meaningful customer relationships. Her session will outline how emotional storytelling, combined with data insights, can help brands differentiate themselves in a highly competitive retail environment. CarParts.com’s success reflects this approach. With over 25 years of experience and a catalog of more than one million parts, the company simplifies automotive repair for customers nationwide through a seamless, customer-centric eCommerce platform. Christina’s leadership in crafting innovative, customer-focused campaigns highlights how businesses can use data to enhance—not replace—the human element of their brand. Attendees will gain actionable insights into using data-driven tools while prioritizing emotional resonance, positioning their businesses for sustainable success in an increasingly digital retail landscape. https://buff.ly/3Ophip1 #ECommerce #Datadriven #branding
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Great news, we are sponsoring The Lead Summit and have FREE registrations for brands and retailers! Over 2,500 attendees come to experience one of the best speaker lineups in the industry, featuring 180 speakers from Target, New Balance, Kenneth Cole Productions, PVH Corp., Tapestry, Calvin Klein, Roots, H&M, poppi, COS, and many more. The 2024 agenda is going to help you navigate changing consumer behavior, identify effective use cases of AI, unlock customer data for growth and retention, and there are endless ways to meet and network, including The Hosted Meetings Program, The Sunset Yacht Cruise, Hosted Lunches, and The Ecommerce, Marketing, and CEO Assemblies. Brand & Retail friends, you can use the link in the comments to take advantage of FREE registrations while they last! Non-Brand, Non-Retail friends, you can use the link in the comments for 25% off. Learn more: https://lnkd.in/eE6-zKKh See you July 10-11 in NYC! #TheLeadSummit
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Trust and Credibility - we all know it as a key concept. It is the cornerstones of a resilient brand identity. Having a brand with these attributes fosters customer loyalty, attracts clientele, and give brands a competitive edge. Recently, at our Mastering eCommerce Success in the Beauty and Well-being Sector Webinar, Rebekah Brown, Founder and CEO of MPowder, highlighted the power of brand integrity. She shared how it has enabled communities to form around and share products. Big thanks to Jo Davis, our COO, for leading the webinar - brilliant insights are the result of great questions! Check out what she had to say here 👇 #BrandResilience #TrustAndCredibility #eCommerceSuccess 💼🚀
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How does your company make it easier for customers to do things they need to do, including buying your products or services? Do you afford them easy, fast options or some other level of convenience? Buccees is a roadside restaurant, coffee bar, candy store, and gift shop with exceptionally large clean bathrooms--all things that highway travelers want to stop and, ahem, "experience" at some point. They also just happen to sell gasoline, too. Does your brand incorporate convenience into your overall company offering and experience? If so, how? Tell me about it below. 👍
Convenience isn’t just a buzzword—it’s a powerful strategy to create unforgettable brand experiences. 🌟 In this article from Branding Strategy Insider, author Joel Bines explores how brands like Costco, Wawa, and Bucee’s are redefining convenience by solving customer pain points in unique ways. From smarter store layouts to seamless tech integration, these brands prove that prioritizing the customer’s ease can drive loyalty and business success. 🔗 Read more about building brands on convenience: https://lnkd.in/g-CVWTgy How is your business making life easier for your customers? Share your thoughts below! 👇 #branding #conveniencebrands #brandstrategy #brandagency #HallaronAgency
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