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Social impact through storytelling Brands should engage loyal consumers with meaningful narratives to inspire their participation in socially responsible initiatives. This approach can create a positive impact on society. Companies must also ensure that loyal consumers feel confident that their donations are making a significant difference. During a recent webinar, Kevin Crowe, Founder of Give a Mile, emphasised the power of donations and charity-related initiatives to foster brand loyalty. Give a Mile enables people to visit terminally ill friends and family by crowdfunding flights through micro-donations of travel points. https://lnkd.in/gTwZNpsa Amanda Cromhout mentioned that by focusing on authentic storytelling and making the world a better place, brands can create lasting connections with consumers. Andy Choi of Do Good Points discussed how technology can merge with philanthropy to transform giving. The webinar also featured Suzanne Tyson and Erin Murray. Key considerations include: ·         The power of community: Working together can motivate, support, and empower individuals to do more good. ·         Building brand equity with creative social good campaigns: Avoid repetitive messaging and leverage opportunities to engage consumers who want to contribute. ·         Recognising loyal contributors: Use proven methods of gamification to activate the desire to do good that exists within everyone. These are some of the way in which brands can effectively harness the power of philanthropy to create a positive impact on society and strengthen their relationships with consumers. By Ritesh Gupta, Ai Events Christopher Staab Angella Esposito #ESG #CSR #loyaltymarketing #airlines

IATA's NDC standard continues to be hampered by a lack of true standardisation. Airlines interpret and implement the NDC schema differently, resulting in a fragmented landscape. This poses significant challenges for travel sellers, including increased complexity and operational inefficiencies due to inconsistent data formats and processes. Normalisation is crucial to address these issues by standardising data formats and aligning booking, order, and fulfillment processes. But is the industry ready to go beyond normalisation? How many intermediaries are willing to invest in their own tech stacks? https://lnkd.in/gnWjxXwp Ritesh Gupta Christopher Staab #traveltech #airlineNDC #GDS #NDC #travelagency #OTA #corporatetravel

Leveraging AI and ethical hackers to fortify cybersecurity #ATPS2025 AI, bug bounty programs, and the ethical hacker community are powerful tools in the arsenal of modern #cybersecurity. Proactive security is essential to stay ahead of attackers. Bug bounty programs are a valuable tool for identifying vulnerabilities early on. By engaging the ethical hacker community, organisations can leverage their expertise to uncover critical flaws faster than internal security teams. Role of AI AI-powered tools are further accelerating vulnerability discovery, as explained by Arkose Labs’ Phil Steffora in his recent blog. These tools can rapidly scan vast codebases and web applications for common vulnerabilities, such as weak encryption. There is improved vulnerability remediation, as developers can evaluate root causes of vulnerabilities and fix them more efficiently and effectively. Plus, AI-driven systems can continuously monitor applications and infrastructure for emerging threats. This automation empowers security researchers to identify potential threats more efficiently. Other than detecting anomalous user behaviour and automating repetitive tasks, AI can help in predicting emerging attack vectors. While bug bounty programs offer significant benefits, they also present certain challenges, according to Steffora: ·        Prioritising Valid Vulnerabilities: Ensuring that engineering teams focus on high-severity, actionable vulnerabilities is crucial. ·        Compliance and Data Privacy: Adhering to stringent regulations like GDPR, CCPA, and ISO 27001 is paramount. Some vulnerabilities may involve sensitive customer data, which, if mishandled, can lead to significant compliance risks and potential legal repercussions. By embracing AI and bug bounty programs, organisations can proactively identify and address vulnerabilities, reducing the risk of data breaches and cyberattacks. By Ritesh Gupta, Ai Events Christopher Staab #hackers #fraudsters #airlines #cyberattacks

NDC Connectivity – still hampered by complexities More than 12 years after its initial announcement, IATA's NDC standard faces ongoing challenges due to inconsistent interpretations and implementations. While NDC connectivity has demonstrated potential in certain areas, it has yet to achieve true standardisation across the industry. The associated fragmentation significantly increases the cost and complexity for travel sellers to connect to multiple airlines, hindering scalability. Even with the same NDC version, airlines implement the standard differently, often influenced by their IT providers, leading to significant variations. As highlighted by Amadeus (Joachim Raffin), these variations can cause issues even with a simple hyphen in a data field. https://lnkd.in/gzq5sb8q Each airline connection requires significant effort, regardless of prior NDC experience. This translates to higher implementation costs and longer time-to-market. Inconsistent data formats and processes hinder smooth operations. Managing multiple, disparate NDC connections diverts resources and hinders the development of new travel offerings. What to expect in 2025? https://lnkd.in/gnWjxXwp By Ritesh Gupta, Ai Events Christopher Staab Ann Cederhall #traveltech #airlines #airlineNDC #NDC #GDS #travelagency #airlinedistribution #MegaEvent2025

Crafting a compelling payment strategy for airlines #ATPS2025 Keeping up with the evolving #travelpayments landscape is essential, characterised by numerous gateways, intricate routing challenges, and ever-changing compliance standards. Airlines need a scalable and secure system architecture to handle the volume and complexity of global travel transactions. Plus, it is imperative to meet diverse customer payment preferences while ensuring a seamless and secure payment experience . Infrastructure For travel merchants, a streamlined payment infrastructure is necessary for handling complex, global transactions while adapting to rapid digitisation and diverse customer payment preferences. #paymentorchestration NDC Additionally, as Jacqueline Ulrich points out, as the industry evolves with new channels like #NDC and offer-order models, the focus is shifting toward a more holistic, end-to-end approach to payments. This not only covers front-end #payment acceptance but also the increasingly critical back-office processes, such as reconciliation, settlement, and accounting. “The ability to seamlessly integrate these processes ensures that travel merchants can efficiently manage the entire transaction lifecycle while adapting to new distribution methods. In this dynamic landscape, having a comprehensive payments strategy is essential to meet customer expectations and stay competitive,” said Ulrich. By Ritesh Gupta, Ai Events Christopher Staab Nakul Kothari Gregg Turner Sophia Melas Teresa Rivera Sean H. Alenka Pogacnik #ATPSPAC #ATPSB2B2025 #airlines #paymentprocessing

Protecting travel rewards in the age of digital theft Imagine a world where a traveller’s hard-earned rewards disappear in an instant. This is the harsh reality faced by victims of airline #loyaltyfraud. The stakes are high, not only for #airlines but also for the millions of loyal customers whose trust hangs in the balance. #Accounttakeover is more than just a breach of trust; it’s a theft of #loyalty, transforming valued travellers into unsuspecting victims in a ruthless game played by #fraudsters. Prevention and detection   Airlines are acutely aware that danger is ever-present, and their loyalty initiatives are not immune to fraud. In an insightful interview, Michael Smith, a board advisor at Airline Information, explores the complexities of loyalty fraud, highlighting its various forms and the strategies that can be employed to combat it. https://lnkd.in/dTkUNkTW The Paypers To counter these threats, airlines now deploy #AI detection and #darkweb monitoring. However, a comprehensive approach is essential—one that combines cutting-edge technology with thoughtful program design to build a formidable defence against fraudsters. Smith warns #loyaltyprogram managers to avoid viewing these challenges solely through a #cybersecurity lens. Flaws in program design can create vulnerabilities, making it imperative to address these issues for effective fraud prevention. Additionally, in the event of a breach, loyalty programs must have systems in place to detect compromises before customers even realise they’ve been affected. Regularly monitoring the dark web for stolen account information can provide critical insights into potential fraud threats. By Ritesh Gupta, Ai Events Christopher Staab Angella Esposito Paul Spooner Loyalty Security Alliance #fraudprevention #databreaches #miles #machinelearning #ATPS2025 #MegaEvent2025

Doing away with outdated ways to combat identity theft Knowledge-Based Authentication (KBA) is a fading shield, increasingly unable to withstand the onslaught of modern cyber threats. Relying on static personal information, KBA is a tempting target for cybercriminals who can easily gather this data from public sources or #databreaches. While dynamic KBA attempts to modernise the approach by generating real-time questions, it still falls short. To truly safeguard user accounts, there is a need to embrace more robust and innovative solutions. Biometric authentication, #passkeys, security tokens, and behavioural authentication offer far superior levels of security, providing a more reliable and future-proof approach to identity verification. Multi-Factor Authentication (MFA)   MFA is a powerful tool for enhancing security. By combining multiple verification methods like biometric scans or one-time codes, MFA significantly reduces the risk of unauthorised access. However, it's essential to balance security with #userexperience. Organisations should implement silent risk checks like device recognition and location-based #authentication. These checks can be performed seamlessly in the background, providing an extra layer of protection without requiring explicit user input. By adopting advanced authentication methods like biometrics, passkeys, and MFA, organisations can significantly bolster security and protect their users from identity theft and #accounttakeovers. How to go about protecting user accounts? Join experts at LSA’s upcoming webinar later today: https://lnkd.in/gfac9Vn2 By Ritesh Gupta, Ai Events Christopher Staab Bryan Lewis Peter F. Intellicheck Loyalty Security Alliance #ATPS2025 #cybersecurity #fraudprevention #cyberattacks #cybercrime #accounttakeover

Splitting a payment in travel has several practical scenarios. It could be about letting individuals in a group pay their share or letting a booker split his or her payment across multiple cards. There are benefits that are being reaped. How this #payment option is not only removing friction from the process but also delivering in terms of key performance metrics such as driving incremental revenue and taking care of failed transactions? For more on the business case for #splitpayments, hear the recording of the webinar that featured: Yago Casasnovas : Head of Payments, Fraud & Distribution, Air Europa Paul van Alfen: Travel Payments Strategist, Up in the Air Samuel Flynn, CEO, Hands In Raul Patel, CTO, Hands In https://lnkd.in/gRPUAzgj #travelpayments #airlines #conversion #ATPS2025 #ATPSB2B2025

Addressing cart abandonment through testing and data analysis #ATPS2025 Tackling online shopping #cartabandonment is a continuous challenge, especially in the #travel sector. Issues can stem from concerns like payment security, lack of preferred #payment methods, and complicated #checkout processes, as well as industry-specific factors such as complex fare structures and numerous add-on options for services like window seats and meals. A key strategy that stands out is the reliance on ongoing testing and data analysis to enhance the shopping and payment experience. Norwegian Airlines emphasises the importance of owning the entire checkout process. At the #ATPS2024 conference in London this year, Mette Evensen from Norwegian Airlines highlighted the need for a data-driven approach to achieve the optimal payment mix during checkout. “Customer experience and conversion drive development,” she noted, explaining how the payment team collaborates closely with the airline's e-commerce and digital teams to boost conversion rates. Norwegian Airlines and Trustly chose to implement A/B testing, exploring various strategies such as providing additional information and promoting bank payments as a preferred method. Mette elaborated on their testing approach, which focuses on both the upper funnel—attracting shoppers—and the lower funnel—offering relevant information and minimising friction throughout the buying journey. The results are measured by tracking conversion rates across markets, new users, total pay-by-bank transactions, and repeat customer orders. Additional performance indicators include overall processing times and the effectiveness of follow-up messages or emails aimed at converting abandoned carts. How to handle cart abandonment going forward? Join experts at the #ATPS2025 in the UK next year. Stay tuned for more details! By Ritesh Gupta, Ai Events Christopher Staab Wendy Ward Fabien Mollinari Vojin Rakonjac Simon Eve Toreson Lloyd Ahmed Bennis inai (YC S21) CellPoint Digital Worldline WEX APEXX Global Discover Financial Services

#ATPSLATAM 2024 proved to be a memorable edition held in Santiago, Chile last week. Thanks to all the speakers, panellists, moderators, attendees, sponsors and exhibitors. Can't wait for the next edition! Christopher Staab Matias Zelaschi Diogenes Toloni Toni Sureda Ramis Virginia Cicchini Iñaki Lopez Andreea Pap Bruno Pinto Oliveira Javier Kaniewicz Omar Bonada Miguel Alcazar Worldline dLocal CellPoint Digital Outpayce from Amadeus Precision EBANX PCI Proxy Signifyd #travelpayments #payments #airlines #conversion #checkout #digitapayments