Social impact through storytelling Brands should engage loyal consumers with meaningful narratives to inspire their participation in socially responsible initiatives. This approach can create a positive impact on society. Companies must also ensure that loyal consumers feel confident that their donations are making a significant difference. During a recent webinar, Kevin Crowe, Founder of Give a Mile, emphasised the power of donations and charity-related initiatives to foster brand loyalty. Give a Mile enables people to visit terminally ill friends and family by crowdfunding flights through micro-donations of travel points. https://lnkd.in/gTwZNpsa Amanda Cromhout mentioned that by focusing on authentic storytelling and making the world a better place, brands can create lasting connections with consumers. Andy Choi of Do Good Points discussed how technology can merge with philanthropy to transform giving. The webinar also featured Suzanne Tyson and Erin Murray. Key considerations include: · The power of community: Working together can motivate, support, and empower individuals to do more good. · Building brand equity with creative social good campaigns: Avoid repetitive messaging and leverage opportunities to engage consumers who want to contribute. · Recognising loyal contributors: Use proven methods of gamification to activate the desire to do good that exists within everyone. These are some of the way in which brands can effectively harness the power of philanthropy to create a positive impact on society and strengthen their relationships with consumers. By Ritesh Gupta, Ai Events Christopher Staab Angella Esposito #ESG #CSR #loyaltymarketing #airlines
