How can you use "less is more" to create concise copywriting?

Copywriting has two key elements: Rhythm and meaning. Use as few words in your copy as possible without compromising rhythm and meaning. And you'll often have to experiment to determine this.

Concise copywriting through the "less is more" principle involves directness while retaining essential information. Minimize adverbs and poetic language, opting for straightforward expression. Trim unnecessary words to maintain clarity and impact. Use copywriting tools for refined articulation. Prioritize brevity without sacrificing substance, ensuring your message resonates effectively with your audience.

People don't read long paragraphs. Keep your message short and to the point. Use visual hierarchy to direct attention and guide your audience through the text.

Why not obliterate the passive voice by taking a 30,000 foot view? Find every use of the verb "to be" in your copy. This means "is," "are," "am," "was," "were," and so on. Right away, you'll expose every example of the passive voice. More importantly, you'll think of sharper, clearer verbs to replace "to be." You can't always do it, but you'll transform into a copy superhero by trying. Verbs are the muscle of copywriting. Just Google "Schoolhouse Rock Verbs" if you don't believe me. (That's what's happening!) Then take a moment to appreciate how easily you can make a verb out of a noun in the English language. Passive voice is just a symptom of lazy writing. Tone up your verbs, and the passive voice will disappear.

Choose precise measures in your copy when it relates something the audience cares about. Otherwise don't bother. You can actually end up hurting yourself. For example: "Our GPU makes 46 billion calculations per second." If such a measure makes your audience go cross-eyed and start asking "is that fast?" then you've failed. It would have been better to say: "Our speedy GPU run the fastest games on the market, today and tomorrow, without delay, freezing, or lag."

Try writing everything like a poem. One line after another. One prose after another Feel the tone, then the flow. Delete what is unnecessary.

I continuously read back through my work to gauge myself on flow. My copy is intended to read with a certain cadence, so I edit/revise until it flows together perfectly.