I've already passed through many situations. And mostly I figure it out, the problem comes from people that demande some kind of job, but clearly doesn't understand much about it. So it's important to explain how the things go on, and also understand your client and his audience. With all this points matched you can start to write good content, giving the best for what you were hired for.

I always see tone challenges as an opportunity to refine alignment and innovate. Here’s how I approach it: 1️⃣ Ask the client to explain how the tone connects with their goals or audience for deeper insight. 2️⃣ Highlight areas where the requested tone could clash with their brand's values or messaging. 3️⃣ Create a mini-sample showcasing how a balanced tone could meet both goals. 4️⃣ Suggest framing the off-brand tone as a temporary campaign or experiment to maintain integrity. 5️⃣ Offer to document lessons learned for better tone consistency in future projects. Collaboration often leads to creative solutions!

- Gently explain how the off-brand tone could confuse their audience or dilute their message. - Propose a balanced tone that aligns with their goals while staying true to the brand. - Provide examples of how the revised tone could work better for their target audience. - Emphasize the importance of consistency in building trust and recognition. - Offer to test their preferred tone on a smaller piece to compare results. - Ensure the final message reflects their values, even if the tone needs adjustments.

When a client wants a different tone, it's about finding a middle ground. I listen to their needs, then tweak the message so it stays true to the brand while giving them what they want. It’s all about keeping things real and impactful without losing the brand’s voice.

In my experience, I’d focus on finding common ground—adapting the tone to meet their request while subtly aligning it with their brand’s core values to maintain consistency.