I evaluate audience input to identify tone issues. Stepping into their shoes helps me speak emotionally and with their ideals. Clarity, relevancy, and conversational style are my priorities. Write with them, not at them.

When I realized my copy wasn’t resonating with the audience, I knew I had to pivot quickly. The first step was listening—I dug into feedback, revisited audience personas, and even scrolled through comments and reviews to understand their mindset better. Then, I stripped everything back and started writing as if I were speaking directly to them, keeping the tone conversational and relatable. It wasn’t about perfect phrasing; it was about meeting them where they were. By focusing on their needs and what truly mattered to them, I was able to reframe my message and create something that felt authentic and clicked instantly.

First, understand who your audience is and what they need. Analyze engagement rates, comments, and feedback to pinpoint where your tone might be misaligned. For example, if your audience skews younger and your copy feels overly formal, it’s time to loosen up the language and use relatable references. Beyond analytics, talk to your audience directly. Surveys, social media polls, or even one-on-one conversations can reveal insights that data alone won’t show. Adjusting to their preference improves the copy's performance and strengthens their trust in the brand. When in doubt, write as if you’re speaking to a friend in that specific demographic—it’s the fastest way to nail the tone and connect authentically.

I’ve found that tuning into the audience’s emotions and speaking their language makes all the difference. Sometimes, stepping away from the copy and coming back with fresh eyes helps too!

If this happens to you, don't panic. This happens to everyone, even to the most experienced copywriters and marketers. Besides, the only real way to find out if the copy hits the mark is through testing. What I'll do here is I would adjust the copy to cater to how the audience "naturally" speaks. And of course, do further research to re-evaluate the real pain points and desires. Then test it again until it clicks.

When this happens, the first thing you want to do is to get direct feedback from the market. If given the chance, interview them and ask questions about their frustrations, fears, and desires. Understand what keeps them awake at night. Otherwise, conduct surveys because the best way to write copy that aligns with your audience is to simply ask them.

- Review audience feedback to identify tone misalignments. - Analyze successful competitors for tone insights. - Test different tones through A/B testing. - Adjust sentence structure, vocabulary, and formality based on audience preferences. - Revisit the brand guidelines to ensure consistency. - Monitor engagement metrics to track the impact of changes.

Find out why. Ask the audience. Be open to hearing that your favourite idea, your favourite turn of phrase, isn't doing it for your audience. Look at what your competitors are doing well. Revisit your SEO research. And then tweak your approach accordingly. ✨

In copywriting, being in the shoes of your audience is very important. In being in the shoes of your audience, also track what your audience usually say about your service and or product. It helps direct you in copywriting.