Nhan Pham

Social media is free. Building a brand is free. Before you had to pay for: → TV ads → Billboards → Radio slots Today, you have the power to market yourself, Whilst spending £0. Through your content, comments, and network, You can leverage social media platforms to: 1. Establish yourself as an authority. 2. Share your journey and help others. 3. Attract clients and create your dream life. The playing field is level. Don’t just scroll mindlessly, ↳ Or consume content passively. Make the most of the current times.

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We're back with another social media post, and this week, it's all about Instagram...  📲 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐢𝐬 𝐬𝐰𝐢𝐭𝐜𝐡𝐢𝐧𝐠 𝐮𝐩 𝐡𝐨𝐰 𝐢𝐭 𝐫𝐚𝐧𝐤𝐬 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: The platform will initially show new content to a small audience who might enjoy it. If that audience engages with the content, Instagram will gradually show it to wider audiences. This aims to give all creators an equal chance to find an audience.  📲 𝐂𝐨𝐩𝐲𝐜𝐚𝐭𝐬 𝐛𝐞𝐰𝐚𝐫𝐞: If Instagram finds identical content posted multiple times, it will only recommend the original post. Reposted content will be labelled and linked back to the original creator.  📲 𝐑𝐞𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐢𝐬𝐧'𝐭 𝐜𝐮𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐚𝐧𝐲𝐦𝐨𝐫𝐞: Accounts that repeatedly share content from others without adding anything new will no longer be recommended on Instagram's main feed or Explore page. This targets meme accounts and content aggregators.  A few platform updates have targeted repetitive and stolen content recently, and we're here for it. Will any of these new updates affect you? #SocialMediaMarketing #ContentMarketing #BusinessGrowth #YorkshireBusiness 

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5 Recent Social Media Updates You Need To Know 🤔 📣 ✔ Instagram is currently testing text overlays on carousels within the editing process in-app ✔ LinkedIn is introducing 'premium' ad placements that will apparently support buyers in recalling their memory when it's time actually to make a purchase ✔ Instagram claims that using 3rd party apps and certain CTAs can lower your engagement rate ✔ TikTok is considering creating a US copy of its core algorithm, separating itself from ByteDance as a way around the recent ban ✔ Instagram is also testing out unskippable ads in-feed, similar to those on Youtube To stay updated with the latest news & trends, 📲 Follow us on: Facebook: https://lnkd.in/gQCPs_Zr Instagram: https://lnkd.in/gEP3wvYj Twitter: https://x.com/ArsigaKonics Youtube: https://lnkd.in/gTE9ahch #branding #brandmanagement #onlinepresence #socialmediatrends #trending #socialmediaupdates #instagram #instagramupdates #brandbuilding #digitalmarketing #socialmedia #internetmarketing #onlinemarketing #marketing #marketingstrategy #digitaltransformation #digitalindia

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New Premium Placement Option for Ads on YouTube! 🤩 YouTube Shorts is now offering the opportunity to strategically place ads in top content categories such as entertainment and fashion. This means as a brand you can connect with your target audiences more effectively and boost reach within these popular niches.🌟 Whether you're looking to tap into the latest trends or engage with fashion-forward viewers, this new feature is a game-changer! 💪  #YouTubeShorts #Advertising #DigitalMarketing #Fashion #Entertainment #TrendyAds #ZCSocialMediaUpdates

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What roles can an influencer play in a brand’s strategy? Partnerships with influencers vary massively from deal to deal. Everything from a social media mention to paying someone to act as the face of your brand, to having them occupy the seat next to you at your next strategy meeting→ corporate influencers are on the rise! The wide range of different influencer marketing deals can be confusing, so we’ve broken them down into nine types: ➡️ Sponsored Content In a sponsored content partnership, the brand or business pays the influencer to create content promoting their product or service, often as part of a post on social media. ➡️ Sponsored Blog Posts Here, the influencer creates & publishes a blog post featuring your products or services. You might purchase an entire post about your company or pay to be featured in a product or service roundup.. ➡️ Brand Ambassadorships Brand ambassadorships establish a longer relationship between an influencer and a brand. They promote your brand as outlined in their contract, which typically includes attending events, featuring products in media posts, and mentioning you in a certain number of articles. ➡️ Affiliate Marketing The influencer promotes a product or service and receives a commission on sales from their unique affiliate links or discount codes. This is performance-based, meaning the influencer’s income depends on the effectiveness of their promotions. Payments may hinge on click-throughs and/or actual sales. ➡️ Gifting The brand uses its identity/branding or that of the influencer to create or promote a specific product or service. This is normally supported by other deal structures for promotion. ➡️ Experience and Product Collaborations Brands may choose to co-create with an influencer to mark seasonal celebrations, big sporting events, music festivals, conferences, political elections, and social change-themed days/weeks/months. They may also collaborate on specific products or influencer-themed merchandise. ➡️ Product Placement (Co-creation) Rather than simply gifting items or sponsoring posts, the brand and influencer can collaborate closely to integrate the brand’s presence and messaging into the influencer’s content style for the long term. In the most ideal collaborations, a brand finds an avenue to convey its message and perspective in a manner that feels seamless and authentic to the influencer’s audience. ➡️ Insights & Innovation (Co-creation) Truly valuable co-creation must begin at the beginning. By working with influencers, experts, and members of their community brands can open up all areas of their business to galvanise growth, messaging and their overall offering. At Thred Media, we’ve identified 15 key areas where co-creation with your young consumers can help place that community at the heart of your business, engaging Gen Z for years to come. Get in touch to find out more at [email protected] 🚀

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TikTok and Instagram are challenging Google for the search engine throne amongst Gen Z 👑 Here is why we believe this is happening: ➡️It is REAL content showing REAL people. Traditional search results can feel impersonal. Gen Z values authenticity which they get through TikTok and IG. These platforms offer immediate access to genuine and relatable content at their fingertips, allowing them to connect with real people and real content. ➡️The Power of Visual Storytelling. Text-heavy searches are becoming a relic of the past. Gen Z thrives on visual content, and platforms like TikTok and IG cater to this preference with a blend of short-form videos, images, and engaging narratives. Information discovery is transformed from a chore into an immersive experience. ➡️Dialogue, Not Monologue. Social media search fosters a more dynamic exchange of information. It provides Gen Z with interactive dialogue that feels more like getting advice from a friend, instead of a faceless robot. ➡️Algorithm Advantage. The algorithms on TikTok and IG curate a constant stream of unexpected discoveries and inspiration. It exposes the users to new ideas and information they might not have actively searched for, further enriching the information-gathering experience. This doesn't mean Google is losing its place in the world of search, as they are still universally ranked as the top search engine. However, this shift highlights the need for businesses and marketers to adapt. Developing strategies that cater to Gen Z’s search habits is crucial. The future of search is not a single platform, but a blend of the strengths of both – the established reliability of Google and the immersive, interactive nature of social media.

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The ‘Gen Z writes the marketing script’ trend is giving 💅🏼 As we’re sure you’ve seen, this trend is taking TikTok and Instagram by storm, showing us the power of humour, meme references and self-awareness in capturing Gen Z audiences 💡 Brands like Curry’s, The Food Warehouse, and Boots are racking up millions of views and likes by tapping into Gen Z’s language, even Universities and Zoo’s are getting involved. The comments say it all: ‘Now THIS is marketing’ and ‘Best marketing ever’ 👏 While the over-the-top use of ‘slay’ and chaotic edits are fun, there’s a deeper lesson to learn from this; authenticity and cultural relevance is really what drives engagement with Gen Z audiences. What’s your favourite example of Gen Z-driven marketing? Let us know 👇🏼 #GenZMarketing #ViralMarketing #SocialMediaTrends #DigitalMarketing #BrandStrategy #ContentMarketing #CulturalRelevance #MemeMarketing #AdvertisingAgency #SocialMediaMarketing #SocialMediaAgency

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A full week of work is ahead! Here is what we have for the last social media round-up of June: Instagram is finally catching on... You can now add a collaborator to your reels AFTER posting. We all know the collaboration feature is important for growing your platform with pre-existing, popular Instagram accounts, but, the feature just got better. This also opens opportunities for scheduling posts and including the collaboration after the fact, since you cannot schedule collaboration posts in-app. This can also be a good opportunity to go back and add collaborators to older posts that would do well on other accounts. https://lnkd.in/gb_-Ubcn X is getting better with analytics! Last week, we mentioned how premium users get access to more in-depth analytics than regular users. This week, it has been announced that X will show you analytics regarding when your audience is most engaged. While this update hasn’t been fully implemented yet, it will be very helpful to know when it is best to publish posts. https://lnkd.in/gSM-tFBg #SocialMediaMarketing #SocialMediaInsights #XMarketing #InstagramMarketing

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What’s the deal with PR? Is it just marketing in disguise? 🤔 Let’s clear the air! Here are the top 5 misconceptions about PR that might surprise you. #PR #PRAgency #PublicRelations #Marketing #SocialMediaMarketing #PRBirmingham

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We keep tabs on the latest social media trends and changes, so you don't have to! 💃⁠ ⁠ ICYMI, here are some of the latest changes to your favourite platforms:⁠ ㅤ⁠ ✨ Instagram: Photos and carousels with music may now appear in the Reels tab, helping you reach a wider audience.⁠ ㅤ⁠ ✨ TikTok: A full-screen button now allows viewers to expand horizontal videos, providing a more immersive viewing experience⁠.⁠ ㅤ⁠ ✨ YouTube: Popular search terms found in comments will now appear as clickable search shortcuts, shown in blue and bold with a magnifying glass icon. ㅤ⁠ ✨ Threads: A new community group feature called 'Loops' allows users to find specific topics, similar to subreddits.⁠ ㅤ⁠ And if you want to stay ahead of the curve when it comes to all things social media, the unicorns have your back! 🦄 Follow us and join our mailing list for all the latest tips, tricks, and trends! ⁠ ⁠ 🦄 bnlmediaconsulting.com #bnlsocial #breathenourishlove #vancouveragency #vancouvermarketingagency #socialmediamanagement #socialmediamanager #socialmediaupdates #socialmediacoach

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Starting a career in social media marketing was one of the best decisions I’ve ever made. Once you begin, there's no going back. Swipe through to discover why this could be the perfect career choice for you and how it can benefit you in countless ways. Join us at She The Social and be part of a community dedicated to helping you succeed in this exciting field. 🌟📈 Follow @SheTheSocial for more tips and support on your journey! 📲✨ #SocialMediaMarketing #SMM #MarketingCareer #CareerAdvice #SheTheSocial #Creativity #MarketingTrends #DigitalMarketing #SocialMediaTips #MarketingCommunity #CareerGrowth #JoinUs #MarketingExperts

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"We don’t have a 2025 social media strategy - let’s just wing it!" Winging it isn’t a strategy, it’s a gamble. The best campaigns are built on planning, consistency and clear goals - not last-minute chaos. Let’s get ahead for 2025. We've got client openings - drop us a message and let’s create a strategy that works! P.S. Who else is loving the Pepe the King Prawn trend on TikTok? It's giving *comedic genius* 🤌 #SocialMediaStrategy #MuppetMeme #ContentStrategy #TikTokTrend #StrategicPlanning #DigitalMarketing #SocialMediaManagement #ContentCreation

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Social Media: Changing the Rules of Brand Visibility​ Let’s face it—social media has flipped the script on how brands are discovered. It’s not about TVCs or billboards anymore; it’s about being the post people stop scrolling for. Here’s how it’s shaking things up:​ 1. Social Media is the New Gateway to Discovery​ 
Remember when people actually searched on search engines? Now, people are turning to Instagram for the latest trends and TikTok for recommendations and reviews. It’s not just social—it’s where people go to discover your brand.​
​ 2. TikTok: The Search Engine You Didn’t See Coming​ 
TikTok isn’t just for dance trends. It’s where people search for product reviews, industry insights, and even B2B solutions. ​
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With its hyper-personalised algorithm, TikTok does the heavy lifting, delivering your content to the right people—if you’ve nailed your hashtags and trends, of course.​ 3. The Bottom Line:​
Social media isn’t just rewriting the rules—it’s throwing out the old playbook entirely. If your brand isn’t visible where your audience is searching, you’re already playing catch-up. So, are you ready to be the content they’re looking for—or the one they scroll past?

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Receiving hundreds of edits from your clients? Here's where you're going wrong..... This week, Junior Content Executive Chloe explains the fundamentals of successful copywriting for clients, covering: 📝The value of a style guide 📝Advice for getting to grips with the client's style and tone of voice 📝What an effective content brief should include 📝How to maintain a solid channel of communication and why this is so key to copywriting #copywriting #contentmarketing #seotips #seovideo

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Yes, just as you hear it. It’s fascinating to think about how far we've come—remember when Instagram was just about images? Today, social media is overflowing with short video clips that not only engage but also capture the attention of audiences like never before. This shift means that brands must adapt their strategies to include more visual content, as videos are proven to increase engagement and improve retention.  So if you haven’t started creating video content yet, now is the perfect time to jump in! We can help you with that. 🎬 What’s your biggest takeaway from using video in your marketing efforts? We'd love to hear your thoughts! #VideoMarketing #ContentStrategy #DigitalTrends #SocialMedia #BrandEngagement #VideoContent #SoulClipStudio

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Have you wondered why your shoppable TikTok videos aren't getting those instant views like they used to? 🤔 If you're a content creator or a brand social media manager this has almost certainly led to frustration and even self-doubt. We've got the secret straight from TikTok HQ, and it all comes down to a recent algorithm change... #TikTokSecret #TikTokViews #TikTokAlgorithm #TikTokAgency #TikTokShop

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Here are four of the BIGGEST stories in social media this week 🩷 (It may be Friday 13th, but there's nothing too spooky inside... ) Here’s what we’re covering: → Instagram is testing a carousel feature for Reels → TikTok has released its TikTok Trending report → Threads is testing a Instagram-based DM feature → Instagram launches some fun DM features What do you think of this week’s updates? We’d LOVE to hear your thoughts in the comments and chat all about it! P.S. We post these updates EVERY single Friday on Instagram and LinkedIn to help you stay in the loop with this industry that never seems to stop evolving. P.S.S. If you never want to miss an update, make sure to sign up to our newsletter: https://lnkd.in/eYK8Z-rk 💌

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