How can you use humor to diffuse tension in a sales call?

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Humor is a powerful tool to connect with your prospects, build rapport, and overcome objections. But it can also backfire if you use it inappropriately, offend your audience, or make light of serious issues. How can you use humor to diffuse tension in a sales call without risking your credibility, trust, and reputation? Here are some tips to help you master the art of humorous social selling.

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