How can you use humor to make a prospecting call more successful?

Acredito que o humor, assim como uma boa dose de personalização, são essenciais para o sucesso em uma ligação de prospecção. Com a massificação das estratégias de Outbound os prospects recebem as mais diversas abordagens, e utilizar dessa estratégia ajuda a fazer com que você não seja percebido apenas como mais um tentando abordá-lo.

O humor aproxima, conecta e humaniza as abordagens. Dentro de uma rotina intensa de reuniões um contato bem humorado deixa o momento mais leve, a comunicação mais fácil e propícia pra vulnerabilidade e geração de valor. Oportunidade e tanto pra aumentar a credibilidade e confiança da relação que se inicia. Além disso, fica no inconsciente que foi uma conversa agradável, aumentando a probabilidade de seguirmos conversando. A naturalidade é importante ao usar humor, se normalmente você não for uma pessoa engraçada, pode soar forçado, então desenvolva criatividade e construa bagagem, para tornar leve e confiante as abordagens.

Humor distinguishes you in a sea of sales calls, potentially making your message more memorable and engaging. A well-placed joke can ease tension, making prospects more open to listening. It's a reflection of your personality and confidence, which can contribute positively to your perceived trustworthiness and likability.

Humour is NOT a part of making a prospecting call successful... On a prospecting call your goal is to find pain that needs solving... And to demonstrate an understanding of what causes the problem they're suffering from... Aswell as competence in solving the problem... Then to agree a definite next step to demonstrating your solution personalised to them... If you ever have to rely on humour to accomplish these things then you've no place reaching out to them in the first place. Nobody wants a clown, a joker or a comedian, they want a trusted partner to help them get from where they are to where they want to be... Fast, fully and for good!

there is a famous proverb, "If you can laugh together, you can live together", this is in context with marriage. But it is also said - "If you can laugh together, you can work together" because it reflects the idea that shared laughter and humor can foster strong bonds and effective teamwork in various contexts. and this is recognized across cultures and societies.

Humor helps make the cold call less painful. Maintain professionalism but leverage humor to make the call more enjoyable for both parties!

El buen humor es importante, las personas se sienten bien cuando del otro lado se les saluda con energía, vitalidad y con sonrisa telefónica que es percibida, además de una actitud positiva.

You should 1. Know your audience 2. stay informed 3. keep it simple 4. ensure it doesn't undermine your credibility or confidence

Before dialing that number, take time to understand who you're calling. Tailor your humor to align with the prospect's industry background and personal interests, ensuring it's appropriate and relevant. Remember, humor serves your sales goal, not the other way around. It's about finding the right moment for levity to enhance the connection, not detract from your message.

Na minha experiência existem alguns tipos de humor e cada pessoa está habituada a formas de humor em momentos específicos. Para usar o humor na medida assertiva em uma negociação indico: - Conhecer com quem conversa. Pesquisar sobre a pessoa, organização, mercado, notícias atuais; - Estar por dentro do modelo de negócio e concorrentes, mapear tópicos sensíveis; - Já ter quebrado o gelo, gerado um rapport durante a conversa; - Identificar abertura para a comunicação mais leve; e - Usar com moderação, para não passar dos limites e parecer uma brincadeira/chacota.

Use it sparingly, do not overdo it. Less is more. Stay positive and lighthearted; Keep the tone upbeat and positive, avoiding humor that's overly negative or controversial. Aim to uplift and entertain your audience.

Test 1-2 professional jokes with the prospect. If they seem taken aback, don't continue to make jokes. If they are "eating it up", make it the funniest call they've every heard. People do business with folks they enjoy working with!!

Para ter naturalidade, precisamos ser e não estar com uma postura engraçada. Como tudo nessa vida, exige prática, se colocar em situações humoradas, onde você tem o papel de condutor, quem gera o engajamento. Tem alguns exercícios que podem despertar esse lado criativo e humorado, para que soe natural, quando utilizado em negociação. Como por exemplo: aulas de oratória, teatro, técnicas e exercícios práticos para desinibir, além de técnicas de improviso, que podem potencializar ainda mais essa habilidade.

When weaving humor into your call, authenticity is key. Choose humor that feels natural to you and relates directly to the conversation at hand. Keep it light and positive, steering clear of anything that could be interpreted as negative or sarcastic. Respectfulness goes a long way; humor should never come at the expense of your prospect's comfort.

Humor is unpredictable, so be ready to pivot if a joke doesn't land as expected. The ability to laugh at yourself can save an awkward moment, turning it into an opportunity for bonding. Knowing when to pull back is crucial; if humor isn't resonating, gracefully move forward with your sales pitch without lingering on the misstep.

Understand the context and the intent behind the humor to gauge the appropriate response. You dont need to force it. Understand your own sense of humor and what you're comfortable with. Avoid using humor that could be offensive or inappropriate in the given context. Be mindful of cultural sensitivities and avoid humor that could be offensive or hurtful to others. Respect boundaries and steer clear of sensitive topics. Also, you shoould know when to be serious. Being humorous is not a joke :D

Humor can also be a clever tool in your follow-up strategy. Personalize your approach, ensuring your humor adds value and keeps your brand message consistent. A humorous follow-up can serve as a gentle reminder of your previous interaction, helping to solidify the relationship and keep the conversation going.

En el momento del seguimiento y por supuesto en la búsqueda de las respuesta, es dónde mayor osadía debemos tener y el humor puede ayudar a romper las distancias y ayudar a la confianza en la toma de decisiones.

For example, if they completely reject you, you can make a self-pity joke about yourself to lighten the situation and show the prospect you can handle objections and rejections. Then you can provide a strategic response to try and push back on their objections

Al iniciar, saludar de manera clara, concisa y con buena actitud, permite continuar con la conversación, solicitar respetuosamente un poco de tiempo, nos permitirá seguir conversando y transmitir alegría, con lo cual habrá más oportunidad de provocar alegría y humor en nuestro cliente.

Remember, the goal of using humor is to create a connection, not just to entertain. It's about making the prospect feel comfortable and valued, paving the way for a successful sales relationship. Share stories or light-hearted observations that relate to your product or service, making your pitch more engaging. With a thoughtful approach to humor, your sales calls can become one of the highlights of your prospects' day.

Sometimes you can use memes to get attention when cold emailing for sales prospecting. Try not to send more than 1 link because then you will run into email deliverability issues!

Keep it professional: As sales professionals, we all know how important it is to build strong relationships with our clients. Humor can be a powerful tool to help you achieve this goal. When used correctly, humor can complement your sales pitch and relationship-building efforts, helping you to connect with clients on a deeper level. However, it's important to remember to always maintain a professional demeanor and stay focused on the purpose of the call. Humor should never detract from your message or make your clients feel uncomfortable. So, keep it professional and use humor wisely to help you close deals and build lasting relationships. Follow and connect with me for more #salestips! #SalesRelationshipBuilding #salesprospecting