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A CALL FOR EMERGING TALENT

​Access to the industry is an essential part of success. The New Legacy Challenge comes back to give talented BIPOC designers mentorship and global visibility. 
 
Created through a successful partnership between Harlem’s Fashion Row and Tommy Hilfiger’s The People’s Place Program, the New Legacy Challenge 2.0 will…
 
· Compensate each finalist with $25,000 
· Provide each finalist with $15,000 production assistance
· Reward the winner with an additional $25,000
 
We’re excited to see what you have to show and we can’t wait to meet you. Apply today.

















 

THE PEOPLE'S PLACE PROGRAM

The People's Place Program is a three-pillared platform with an initial minimum commitment of $5 million in annual funding for the next three years that will seek to advance the representation of Black, Indigenous, and People of Color (BIPOC) within the fashion and creative industries. 

Inspired by our beginnings and moved by the present, the People's Place Program is our commitment to increasing equity, representation, and access for the BIPOC community through collaborations, storytelling, and mentorship.  

Centering around Partnerships, Career Access, and Industry Leadership, the program seeks to achieve consistent, long-term change in the Fashion Industry.  

The People's Place program is our way of amplifying the voices of the next generation of BIPOC creatives through our brand's global platform.

It is a program of true foundational change and action.

Learn more about The People's Place Program


 

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WHO

Top 3 selected designers

HOW

Each designer will reimagine the same 6 iconic styles. Each Designer will utilize the same fabrications to achieve desired launch date. Through support and mentorship of the TH Team
and friends of the brand, each designer will take their designs
from concept to final.

WHAT

A challenge to reimagine 6 Iconic
Prep Styles. All with a link to our
TH Brand DNA.

WHY

American Cool is a celebration
of our roots while giving equity/
awareness for the Black
community’s historical contribution
to the traditional TH style retelling
this story for today.

WHEN

2023

WINNER

Winning Designer will be chosen by the TH Selection Committee. The Winner will get mentorship from the brand, $25,000.

“Accepting this award was not only a major win for my brand and me but also for Black and Brown talent as a whole. This challenge is an invitation for more Black and Brown artists to see a place for us in the creative world and beyond”

 

- Clarence Ruth, winner of the 2022 New Legacy Challenge

  • Must be 18 years or older

  • Must be in business for at least 2 years

  • Must be a legal resident of the 50 United States, the District of Columbia.

  • Should include high resolution product shots and editorial photos of work

  • 2 minute video pitch introducing yourself and your brand

  • Must be available on key dates outlined in the Contest Rules

ELIGIBILITY
REQUIREMENTS

APPLICATION

Please submit the following information to complete your application.

Apply
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