1.     Introduction.

(a)         Web Site Owner. Harlem's Fashion Row, Inc. ("HFR") is the owner of this web site ("HFR Web Site"). HFR can be contacted by mail at 607 E. 55th Street, Brooklyn, New York 11203, by phone at  +1 (646) 926-4219, or by e-mail at [email protected]. This online privacy notice discloses HFR information practices for this HFR Web Site, including what type of personal identifiable information is requested in order to make a purchase, how the information is used, and with whom the information is shared.  Note that other HFR web sites may be governed by privacy notices containing different information practices applicable to those sites.

(b)        Web Site Visits. In general, you can visit on the HFR Web Site without disclosing any personal information. HFR does keep track of the domains from which people visit us.

(c)         Web Site Transactions. At times, HFR will need personal information regarding a customer or a prospect. For example, to process an order or provide a subscription, HFR may need to know a customer's name, mailing address, e-mail address and credit card details. It is HFR's intent to inform you before HFR collects personal information, such as user's name and/or address on the Internet. If you tell us that you do not wish to have this information used as a basis for further contact with you, HFR will respect your wishes.

2.     Personal Information That May Be Collected.

(a)         Identifying Information. In order to make a purchase and/or access designated subscriber services and/or restricted areas within the HFR Web site, HFR will request a user to provide certain personal identifying information, which may include: legal name, postal address, e-mail address, telephone number, facsimile number, method of payment, and, if applicable, credit card number. HFR may request additional information necessary to establish and maintain customer's account.

(b)        Service Quality Monitoring. Some Web site transactions may require a customer to telephone HFR, or HFR to call the customer. HFR will not contact you by telephone without your prior consent, except to confirm an order placed online and/or to inform a customer of the status of such order. Customer should be aware that it is HFR's practice to monitor, and in some cases record such calls for staff training or quality assurance purposes.

(c)         Information from Children. HFR does not sell products or services for purchase by children, and will not collect or post information from a child under the age of 16 without the involvement of a parent or guardian. HFR will notify the child's parent or guardian at the e-mail address provided by the prospective customer, alerting the parent or guardian to the child's use of the Web site and providing instructions as to how the parent or guardian can delete the child's registration from the Web site.

(d)        Lost or Stolen Information. If a customer's password is lost or stolen, the customer should promptly notify HFR in order to enable HFR to cancel the lost or stolen information and to update its records with a changed password.

(e)         Chat Rooms, Forums and Bulletin Boards. If customer participates in an HFR chat room, discussion forum, or posts messages to an HFR bulletin board, customer should be aware that the information disclosed and shared will be broadly available to other persons, both inside of and/or outside HFR, who have access to that chat room, forum or bulletin board. Some individual HFR chat rooms, forums or bulletin boards have additional rules and conditions regarding participation. Also, participant's expressed opinion is his or her own and should not be considered as reflecting the opinion of HFR.

(f)          Links to Other Web Sites. An HFR Web site may contain links to other web sites. HFR is not responsible for the privacy practices or the content of those other Web sites.

3.     Uses Made of the Information.

(a)         Limited Uses Identified. Without customer's prior consent, HFR will not use your personal identifiable information for any purpose other than that for which it is submitted. HFR uses personal identifiable information to reply to inquiries, handle complaints, provide operational notices and in program record-keeping. HFR also processes billing and business requests related to HFR Web Site participation.

(b)        Marketing Uses. Unless customer marks an "x" on the opt-out option box herein provided, HFR reserves the right to provide customer with information about HFR's Web site, HFR products and services, and related information in which customer has indicated an interest.

(c)         Stored Information Uses. HFR stores the information provided by customer. Stored information is used by HFR and HFR agents: to support customer interaction with the HFR Web site; to deliver customer purchases; and/or to contact customer again about other HFR services and products.

(d)        Online Advertising. Some companies that help HFR deliver interactive on-line advertising, such as banner ads, may collect and use information about HFR's customers to help HFR better understand the types of advertising or promotions that are most appealing to HFR's customers. After it is collected the information is aggregated so it is not identifiable to a specific individual. If, however, customer would prefer that these companies not collect such information, please mark an "x" on the opt-out option box herein provided.

4.     Disclosure of the Information.

(a)         Within Corporate Organization. HFR is a multinational organization, with legal entities, business processes, management structures, and technical systems that cross borders. HFR may share your personal information within the HFR corporate organization, and may transfer the information to countries in the world where HFR conducts business. Some countries may provide less legal protection for customer personal information. In such countries HFR will still handle customer personal information in the manner described herein.

(b)        Mergers and Acquisitions. For the purpose of developing and expanding its business, HFR may share, rent, sell or buy business assets. In such transactions, customer information is generally one of the transferred business assets. Also, in the event HFR is acquired, customer information will be one of the transferred assets.

(c)         Agents. HFR employs or engages other companies and individuals to perform business functions on behalf of HFR. These persons are provided with personal identifying information required to perform their functions, but are prohibited by contract from using the information for other purposes. These persons engage in a variety of functions which include, but are not limited to, fulfilling orders, delivering packages, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments and providing customer services.

(d)        Affiliated Businesses. HFR works closely with affiliated businesses operating web site stores, providing services or selling products on each other's Web sites. These businesses identify themselves to customers. Customer information related to a transaction with an affiliated business is shared with that affiliated business.

(e)         Marketing Analysis by Third Parties. HFR reserves the right to disclose to third parties personal information about customers for marketing analysis; however, any information disclosed will be in the form of aggregate data that does not describe or identify an individual customer.

(f)          Disclosure to Governmental Authorities. HFR may release personal information to appropriate governmental authorities where release is required by law (for example, a subpoena) or by a regulation, or is requested by a government agency conducting investigations or proceedings.

5.     Use of Computer Tracking Technologies.

(a)         No Tracking of Personal Information. HFR's Web Site(s) are not set up to track, collect or distribute personal information not entered by visitors. Through web site access logs HFR does collect clickstream data and HTTP protocol elements, which generate certain kinds of non-identifying site usage data, such as the number of hits and visits to our sites. This information is used for internal purposes by technical support staff for research and development, user analysis and business decision making, all of which provides better services to the public. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties.

(b)        Use of Cookies. HFR, or its third party vendors, collects non-identifiable and personal information through the use of various technologies, including "cookies." A cookie is an alphanumeric identifier that a Web site can transfer to customer's hard drive through customer's browser. The cookie is then stored on customer's computer as an anonymous tag that identifies the customer's computer, but not the customer. Cookies may be sent by HFR or its third party vendors. Customer can set its browser to notify customer before a cookie is received, giving an opportunity to decide whether to accept the cookie. Customer may also set its browser to turn off cookies; however, some Web sites may not then work properly.

(c)         Use of Web Beacon Technologies. HFR may also use Web beacon or other technologies to better tailor its Web site(s) to provide better customer service. If these technologies are in use, when a visitor accesses these pages of the Web site, a non-identifiable notice of that visit is generated which may be processed by HFR or by its suppliers. Web beacons usually work in conjunction with cookies. If customer does not want cookie information to be associated with customer's visits to these pages, customer can set its browser to turn off cookies; however, Web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.

(d)        Collection of Non-Identifiable Information. HFR may collect non-identifiable information from user visits to the HFR Web site(s) in order to provide better customer service. Examples of such collecting include: traffic analysis, such as tracking of the domains from which users visit, or tracking numbers of visitors; measuring visitor activity on HFR Web site(s); Web site and system administration; user analysis; and business decision making. Such information is sometimes known as "clickstream data." HFR or its contractors may use this data to analyze trends and statistics.

(e)         Collection of Personal Information. HFR collects personal identifying information from customer during a transaction. HFR may extract some personally identifying information about that transaction in a non-identifiable format and combine it with other non-identifiable information, such as clickstream data. This information is used and analyzed only at an aggregate level (not at an individual level) to help HFR understand trends and patterns. This information is not reviewed at an individual level.

6.     Information Security.

(a)         Commitment to Online Security. HFR employs physical, electronic and managerial procedures to safeguard the security and integrity of personal information. Billing and payment data is encrypted whenever transmitted or received online. Personal information is accessible only by staff designated to handle online requests or complaints. All HFR agents and contractors with access to personal information on the HFR web site(s) are also bound to adhere to HFR security standards.

(b)        No Liability for Acts of Third Parties. HFR will exercise all reasonable efforts to safeguard the confidentiality of customer personal information. However, transmissions protected by industry standard security technology and implemented by human beings cannot be made absolutely secure. Consequently, HFR shall not be liable for unauthorized disclosure of personal information due to no fault of HFR including, but not limited to, errors in transmission and unauthorized acts of third parties.

7.     Privacy Policy Changes and Opt-Out Rights.

(a)         Changes to Privacy Policy. This privacy notice was last updated on June 12, 2023. HFR reserves the right to change its privacy policy statement at any time. A notice of any material change will be posted on the HFR Web site home page for thirty (30) days prior to the implementation of such change. There are two boxes at the end of HFR's notice of change: (1) an "I accept" box, and (2) an "I do not accept" box. If customer does not mark the "I do not accept" box, customer will be deemed to have accepted HFR's privacy policy updates.

(b)        Opt-Out Right. Customer and prospective customer has the right at any time to cease permitting personal information to be collected, used or disclosed by HFR and/or by any third parties with whom HFR has shared and/or transferred such personal information. Right of cancellation may be exercised by contacting HFR via e-mail at [email protected], telephone or certified postal mail. After processing the cancellation, HFR will delete customer or prospective customer's personal information from its data base.

8.     Access Rights to Data.

(a)         Information Maintained by HFR. Upon customer's request, HFR will provide a reasonable description of customer's personally identifiable information that HFR maintains in its data bank. HFR can be contacted by e-mail at [email protected], telephone at +1 (646) 926-4219, or certified postal mail at 607 E. 55th Street, Brooklyn, New York 11203.

(b)        Corrections and Changes to Personal Information. Help HFR to keep customer personal information accurate. If customer's personal information changes, or if customer notes an error upon review of customer information that HFR has on file, please promptly e-mail HFR at [email protected] and provide the new or correct information.

(c)         Your California Privacy Rights. Beginning on January 1, 2005, California Civil Code Section 1798.83 permits customers of HFR who are California residents to request certain information regarding HFR’s disclosure of personal information for their direct marketing purposes. To make such a request, please write to: Harlem's Fashion Row, Inc. 607 E 55th Street Brooklyn, New York 11203. Within 30 days of receiving such a request, HFR will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. HFR reserves its right not to respond to requests submitted other than to the address specified in this paragraph.

California’s privacy laws require a company to provide notice to California users of their rights to receive information on to which entities their information was shared for marketing purposes.

9.     Accountability.

(a)         Questions, Problems and Complaints. If you have a question about this policy statement, or a complaint about HFR compliance with this privacy policy, you may contact HFR by e-mail at [email protected]. If HFR is unable to resolve your complaint to your reasonable satisfaction or if customer does not receive acknowledgment of an inquiry, customer may elect to proceed by contacting [email protected].

(b)        Terms of Use. If customer chooses to enter into a purchase order or to subscribe to HFR's services, customer's action is hereby deemed acceptance of HFR practices described in this policy statement. Any dispute over privacy between customer and HFR is subject to the provisions of this notice and to HFR's Terms of Use Agreement which is hereby incorporated herein and which can be read at www.hfrandco.com/Terms.