The Drum Network

📢 Excited to share my latest article for The Drum As social media falters in fostering genuine connection, brands have a unique opportunity to step in. The article explores how community-first strategies can drive loyalty and relevance in 2025, with examples from Big Sister, Patagonia, and Nike. 💡 How can brands reclaim the social in social media? 👉 Read more here: https://lnkd.in/eTwbMZT4 The Drum Recommends The Drum Network Hopscotch Consulting

How to unlock link-building opportunities in B2B digital PR 🔓 UK PR Manager, Will Waldron spoke to The Drum The Drum Network about the untapped resources that B2B brands can utilise to elevate their PR strategies 📈 From leveraging category pages and ambassador partnerships to utilising expert commentary and internal data, B2B brands have a wealth of opportunities to build links and drive organic performance. 🔗 Read more here - https://lnkd.in/edfpMJWa #TheDrumNetwork

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Has B2B marketing truly become less boring? We asked industry experts to prove it 🧐 Anca Rhone of The MX Group, Jenny Sagström of Sköna, and Matt Box of George P Johnson Experience Marketing discuss the challenges and opportunities in the evolving B2B space, and share creative strategies for making B2B brands stand out. Listen to the episode 👇 link in comments #TheDrum #B2B #B2Bmarketing #B2Badvertising

We asked leading marketers in the B2B space which ads they’d use to prove the claim that B2B ads don’t need to be boring 🤝 Swipe to see which ads made the cut, and check out the link in comments to find out why 👇 With insights from: Andrew Kyrejko, Momentum Worldwide | Marissa Canning, Jack Morton Worldwide | Anca Rhone, The MX Group | Sean Clayton, TMW | Ben Fox, Fox Agency | Will Waldron, Connective3 | Cheryl Crilley, GroupM OOH/Kinetic

Is Black Friday still a big deal, or just another day? Join John Clarke (Nest Commerce), Jake Hewlett (Tambo), Duncan Birch (DEPT®), and Saoirse Cleary (MG Empower) as they talk all things Black Friday in 2024. Listen now - Link in comments 👇 #TheDrum #BlackFriday #BFCM

"Does emotional intelligence have a place in the development and realisation of B2B communications? Spoiler alert: Yes." If you think B2B means 'business to boring,' this article for The Drum will change your mind. Our MD and SVP Jonathan McCallum busts the myth that B2B campaigns should be purely rational with examples of humour and human connection. Read the article and get inspired! The Drum Recommends The Drum Network

Curious about the latest marketing insights from leading agencies? 🤔📚 From SEO survival tips to fresh takes on leadership and nostalgia-driven marketing, here’s what had everyone talking over the last month (links in comments 👇) Thanks to the brilliant authors behind these insights: 🤩 Chris Attewell, Search Laboratory 🤩 Jeannette Bohné, Serviceplan Group 🤩 Daria Belova, HypeFactory Influencer Marketing Agency 🤩 Louis Evans, Tug Agency 🤩 Richard Holmes, Ledger Bennett #NovemberReads #MarketingTrends #TheDrum The Drum

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Time for some Christmas cheer? Sharing this article on The Drum by my colleague, Branwell Johnson, which delves into the latest Advertising Association / WARC figures which forecasts a £10.5bn record ad spend this festive season... From inventive campaigns to a shift in media strategies, it’s clear that brands and agencies are adapting to make an impact during this crucial period, with the likes of Boots, Asda and Waitrose all finding inventive ways to stand out. I was pleased to contribute to the piece, reflecting on how brands are navigating challenges while embracing new opportunities:  “Amid a challenging year, brands are proving resilient and ready to innovate. With advertisers increasingly willing to push boundaries and consumers eager for new ways to engage, this season is looking less about following tradition and more about exploring new tactics." Looking ahead to 2025, there’s room for cautious optimism as marketers (and their agencies) continue to adapt and evolve. This season’s creativity and experimentation set a strong foundation for what’s to come. You can read the article here 👉 https://lnkd.in/erxGmicz Which brands are 'sleigh-ing' it for you this year? #Advertising #Marketing #ChristmasCampaigns The Drum Network