Connective3

Connective3 x Powerhouse 👊📸🤝 We’re so excited to share Connective3’s acquisition of creative content agency Powerhouse! Founded in 1999 Powerhouse operate out of their 14,000 sq ft studio in Leeds, and deliver standout photography and film at any scale for leading brands such as Iceland, Yorkshire Tea and SharkNinja. Connective3's CEO, Tim Grice says: “The acquisition is an amazing way for us to mark five years of trading, and we’re beyond excited to welcome the Powerhouse team to the group. The relationship will allow us to elevate our creativity and produce outstanding content at scale, offering clients from both sides the skills and experience to deliver world-class campaigns.” Watch this space for more news on this in the coming weeks!

Connective3 X Powerhouse Christmas Party 2024 🎄✨   Last Friday we welcomed our team to the Woodlands Hotel in Leeds for a masquerade theme party with drinks and a saxophonist on arrival, a 3 course meal, and of course plenty of dancing. During the night, we were thrilled to announce the winners of our annual volunteering scheme: 🌟 Lucy Selley, who will volunteer with the Crimea Tatar Foundation in New York, providing support to those on the frontlines 🌟 Charity Swales, who will volunteer with Hopeland Dog Sanctuary in Greece, assisting with the care and rescue of dogs We also held our annual awards ceremony during the night and want to give a massive congratulations to Paid Media Team Lead, Charlotte Louise Sharpe, for winning Employee of the Year 2024 🏆 🍾 A special thank you to Sophie Hayes, Leanne Taylor, and Alicia May Foulkes for organising such a great night! Wishing everyone a very Merry Christmas and a Happy New Year 🥳

Connective3 wrapped 2024! 🚀   As we wrap up 2024, we're reflecting on what has been an incredible year for C3 🎉   From winning 5 awards, organising 5 marketing events, travelling across the globe, welcoming 25 new starters, acquiring the brilliant team at Powerhouse and so much more, this year has certainly been one to remember.    A huge thank you to our amazing team for everything you've achieved across this year. Bring on 2025! 🌟

Utilising reactive PR to build links globally 🌎 At the International Search Summit in Barcelona, our International PR Manager, Eirini Theodoridou 💫, shared expert insights on how brands can harness reactive PR and tap into market trends to secure links in top-tier publications. During her session, Eirini highlighted standout examples such as the viral 'brat summer' phenomenon, and how Lyft effectively leveraged internal customer data for impactful reactive PR campaigns. Discover Eirini’s 3 key takeaways from her talk below ⬇️

✨ Four ways Google is diversifying from traditional search methods As search behaviour evolves, Google is adapting to meet users where they are. From the rise of visual content to the increasing importance of video search, it’s clear that the landscape is changing dramatically. 💡 But why does this matter? Updating your search strategies is crucial to help you stay visible and relevant in a fast-paced digital environment. 📣 We also spoke to William Levitt, our Paid Media Director, to gather his expert insight on how these changes are shaping the future of search. Check out Will's thoughts and a breakdown of each search feature in our sliders below 👇

Connective3 X BetterYou Ltd 🎉 We’re thrilled to announce that we will be working with BetterYou to deliver a joint content, social and paid media strategy to grow awareness within the vitamins and supplements market. 📣 Claire Stanley-Manock, Chief Strategy Officer says: “We are very excited to be helping BetterYou pivot their digital strategy to lean into a more retailer-focused approach. They have an amazing product, brand story and fresh look, and with our content, creative and social approach we’re really looking forward to helping them grow.” 🗞️ Read more - https://lnkd.in/eEkBaAxh

Get to know our new starter, Lizzie Wardman! 🎉 Lizzie joined the team in mid-August as a Senior Paid Media Manager and has over 6 years of experience in paid media, 5 years in-agency and one in-house. She has worked across verticals including FMCG, retail, leisure, financial services, and government delivering multi-channel campaigns across paid search, shopping, paid social, and display.    Discover what Lizzie likes most about her role so far in the video below 🎥

Our final C3 Unplugged episode of the year is here! 🎉 In this episode, we’re joined by Isa Lavahun, Freelance Search Strategist at LAVLY LTD, to explore the evolving relationship between PR and SEO. We dive into: ✨ Why PR and SEO are more connected than ever ✨ How traditional roles are shifting ✨ Overcoming common challenges when integrating SEO into PR strategies 🎥 Watch the full episode - https://lnkd.in/eFDrU6kN

Looking to break into influencer marketing in 2025 but unsure where to start? 🤷♀️ Molly Bartram, our Senior Influencer Marketing Manager, breaks down the four essential steps to get started and set your campaign up for success: 1️⃣ Define your goal - What do you want to achieve by working with influencers? 2️⃣ Keep your messaging simple - Focus on a single, impactful message that is easy to digest and remember. 3️⃣ Understand your audience and where to find them - Research where your target market spends their time and what type of content they engage with. 4️⃣ Craft a brief that allows for creativity - Provide clear direction but give influencers the freedom to stay true to their style and voice. 🔗 Ready to kick off your influencer strategy or fine-tune your approach? Explore our influencer marketing services and case studies - https://lnkd.in/er5Qf372

How to unlock link-building opportunities in B2B digital PR 🔓 UK PR Manager, Will Waldron spoke to The Drum The Drum Network about the untapped resources that B2B brands can utilise to elevate their PR strategies 📈 From leveraging category pages and ambassador partnerships to utilising expert commentary and internal data, B2B brands have a wealth of opportunities to build links and drive organic performance. 🔗 Read more here - https://lnkd.in/edfpMJWa #TheDrumNetwork