Sarah Lax

Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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Have you considered a Implementation as a Service (IaaS) approach for your procurement transformation? Download KPMG UK's four-step practical guide to help you plan for what’s ahead: http://spkl.io/604342LUt

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🇬🇧 Calling all UK based Marketing Procurement professionals... It's your last chance to have your say in the ISBA x RightSpend's 2024 survey, exploring the future of agency management and remuneration in the UK. With topics including AI and MarTech, it's your opportunity to contribute and get access to the full findings which will give you and your Marketing Procurement team insight into what's to come for agency compensation. Participate now: https://hubs.la/Q02MJFw30 The survey closes this week. If you're not UK based, but would still like a copy of the report, comment below! #marketingprocurement #ISBAsurvey #UKMarketingProcurement

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📖 New Free Guide from The Agency Collective: Mastering Your Pricing Strategies In the competitive landscape of UK agencies, developing an effective pricing strategy is paramount to achieving sustainable growth and profitability. Strategic pricing is not merely about setting competitive rates; it’s about aligning your pricing structure with the value you provide and your clients’ needs. A well-thought-out pricing strategy can position an agency as a leader in its market, attract and retain high-value clients, and differentiate it from competitors. Moreover, strategic pricing helps to optimise revenue, manage client expectations, and ensure that the agency can invest in its growth and development. This guide aims to help by giving you the insights and tools necessary to create pricing strategies that foster long-term success. Download your guide here: https://hubs.la/Q02NhkXl0 Agency Collective members can also access the guide in the Hub!

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“75% of brands could disappear and most customers wouldn’t care……” What’s going wrong with the UK services sector: https://lnkd.in/e-tEvtA5 . . #CustomerExperience #CustomerSatisfaction #BrandLoyalty, #BusinessStrategy #CustomerEngagement #ServiceExcellence, #ConsumerBehavior #BusinessInnovation #CX #CustomerLoyalty.

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There’s no point doing customer research unless you’re prepared to do something with the findings. We can’t tell you what to do, or how to do it, but we can help in the process of developing action plans. Find out more https://lnkd.in/eHHfq52w

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There’s no point doing customer research unless you’re prepared to do something with the findings. We can’t tell you what to do, or how to do it, but we can help in the process of developing action plans. Find out more https://lnkd.in/eHHfq52w

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Elizabeth Alcott sees ROI where other's don't. Our Senior Digital Account Director shares how brands can leverage short-form video and first party data to get and stay ahead. Download our Digital Marketing Trends report to find out how you can drive growth and realise ROI: https://hubs.li/Q02sPh830.

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Together with Accord Marketing, we’re helping marketers get their hands on the data they need to make more good calls when it comes to campaign optimisation and driving that pipeline 📈 Find out more about our new partnership 👉  https://lnkd.in/e3yQWqYe Matthew Bradley Daniel Ward

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Over the past 12 months, 59% of B2B marketers have been asked to deliver more with fewer resources. 🤔 Are you one of them? We've put together 5 top tips on squeezing more from your 2025 budgets. 💸 From aligning with sales, to (yes, you guessed it...) AI 🤖 https://lnkd.in/eCiKAwJv #b2bmarketing #marketingbudgets #ai #salesandmarketing

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What’s the key to standing out in a crowded consultancy market? A strategic marketing approach. Today is your last chance to register for the upcoming CMap marketing masterclass webinar 👉 Fast-Growth Consulting Firm Marketing Masterclass - taking place tomorrow at 1pm BST, 8am EDT. Nick will join Andy Crossley and Nicola Thomson from data consultancy Oakland | B Corp on the expert panel to share proven, practical ways of setting your marketing strategy and brand up for success. 💥 Don't let your consultancy fall behind, sign up now: https://lnkd.in/eSqDkY3F #MarketingStrategy #BusinessDevelopment #Pipeline #DigitalMarketing #MarketingWebinar #Consultancies #Marketing #ROI

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New Economic Data Reveals Critical Shifts in B2B Buying Behavior With 22% of UK businesses reporting decreased turnover and 39% citing rising labor costs as a major concern, the B2B marketing landscape is evolving rapidly. Our latest analysis reveals how to transform these challenges into opportunities: - Why cost reduction has become the #1 B2B buying motivator - How to adapt your AIDA framework for today's economic climate - Which marketing messages are cutting through the noise Most importantly, we share practical strategies for aligning your marketing with current business priorities. Read the full analysis here: https://lnkd.in/eY7tqqDG What changes are you seeing in B2B buying behavior? Share your experiences below 👇 #B2BMarketing #MarketingStrategy #BusinessInsights #UKBusiness

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Managing multiple marketing projects can be overwhelming 🤯 But look no further when it comes to gaining more skills and tools to have at your disposal… The Fabric platform offers personalised 1-1 coaching with a dedicated expert marketing practitioner, to support meeting goals and overcoming challenges. Download the brochure today 👋🏼 https://lnkd.in/eGHi48PF #MarketingMeme #LeadershipMoments #RiseToTheChallenge

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📢 CALLING ALL UK INDEPENDENT AGENCY FOUNDERS & OWNERS 📢 It's now less than two weeks until our exclusive Actus Consulting London breakfast event "Thrive in 2025." Our panel of experts will delve into the key questions agency leaders are asking themselves right now - what’s the biggest challenge agencies are facing and how can they solve it to thrive in 2025? During our panel session, you'll gain expert insights from industry leaders who’ve helped over 100 agencies grow and succeed. And you'll receive straightforward, practical advice you can implement right away. Our panel features: 💡 Managing Partner Dan Egerton; With experience advising over 100 companies, Dan will share strategies to remove barriers to growth and profitability, focusing on building long-term value. 💡 Head of People Alison Austen Chartered MCIPD; Ali’s 28 years of HR experience have helped agencies build exceptional teams. Learn how to elevate your recruitment, engagement and development practices. 💡 Head of Sustainability Genevieve Lawrence; a leader in purpose-driven business, Gen will explain how to integrate sustainability into your strategy to boost impact and profitability. 💡 Head of Performance Sarah Greenwood; Sarah excels in streamlining finance operations for clarity and efficiency. She’ll show you how to sharpen decision-making and enhance agency performance. 💡 Partner Treena Hales; With over 35 years of experience, Treena specialises in driving transformational change. Discover innovative solutions to complex business challenges. 💡 Partner Adrian Tripp; A successful entrepreneur with three business exits, Adrian will share his expertise on developing market-fit propositions and building scalable sales operations. Event Details: 🗓️ Wednesday 13 November - 8.30am to 10.45am 📍 Soho, London We proudly support Magic Breakfast, a charity ensuring no child starts their day too hungry to learn. For every attendee, we’ll donate £50 to provide nutritious breakfasts to children across England and Scotland, so we can extend our breakfast to those who need it most. We're very much looking forward to sharing our knowledge and engaging in all the conversation during and post this event. To secure your place, email [email protected] (we have limited places available for UK independent agency owners and founders).

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Are you the leader of a UK-based scaleup? The ScaleUp Institute's 2024 Survey helps them ensure you receive the support you need to reach your growth aspirations. Help to shape the future of scaling in the UK by sharing your experiences 👇 https://lnkd.in/eU3BxUS8  #scaletogether

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Building a successful Account-Based Marketing (ABM) programme requires more than just a great strategy—it demands the right expertise and a strong foundation. At Inflexion Group, our team of experienced practitioners understands what it takes to deliver results. Whether you’re launching an ABM initiative, refining your objectives, or seeking tailored training, we’re here to help you make it happen.   In her latest blog, Executive Consultant Dorothea Gosling breaks down the essential strategies for ABM success, highlighting the critical role of building a solid team foundation.   https://bit.ly/4fUrstR   #AccountBasedMarketing #ABMStrategy #B2BMarketing #MarketingInnovation #TeamSuccess #BusinessGrowth #InflexionGroup #MarketingLeadership

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Week 3 at ndc has been fascinating. I've been reviewing our website articles, and this short video from Martin provides an excellent summary of three channels that can undermine your culture change initiatives. Organisations usually focus on the first channel, behaviours, but it's crucial not to overlook the other two, which can undo all the great work being done. #CultureChange #SystemicCulture #CultureTransformation

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In our May #MarketingforBreakfast session, we had the pleasure of hosting Alex Bannister, a seasoned marketing professional who spent over 26 years at Nationwide, delivering better outcomes for customers.   Alex led a thought-provoking conversation on Customer-First Marketing, sharing valuable insights on how to deliver better outcomes for members through enhanced insights and analysis.   One of the standout quotes from Alex was: “Own the levers that you need to be customer-centric - your SCV data, your analytics, and your marketing channels. Otherwise, you face a free-for-all with other departments.”   By centralising control over these critical elements, Alex’s team was able to act decisively on the insights they gathered, ensuring that every marketing and customer initiative was aligned with the overall customer strategy.   To embrace the Customer-First philosophy you must take ownership of your marketing ecosystem. Ensuring that your customer data, analytics, and marketing channels are all being used towards a clear objective will guide you towards success.   Are you ready to take the steps to customer-first marketing? Share your thoughts and join the conversation below.   #CustomerFirst #CustomerCentricity #DataDriven

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