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Board Advisor at Promising Outcomes. Chief executive cp2experience. Board level executive with deep expertise in customer experience, differentiation, culture change and strategy.
In the quest for customer loyalty, companies often hinge on Net Promoter Score (NPS) as the Holy Grail. But let’s disrupt this notion: is NPS truly the loyalty barometer we think it is?
Consider the irony of asking customers to rate their likelihood of recommending an operating system. It’s the equivalent of asking if you’d chat about your favorite brand of flour at a party – unless you’re a chef or a baker, it’s hardly a showstopper topic.
Here’s the truth – loyalty isn’t about scores. It’s about the stories customers tell about their experiences. It’s about the customer who goes out of their way to use your product, not because they scored you a 9 out of 10, but because your brand resonates with their very identity.
Let’s shift our focus:
• From numerical benchmarks to narrative brilliance.
• From scored surveys to storied services.
• From metrics that measure to experiences that matter.
What if, instead of asking for a score, we asked, “Tell us a story about how our product fit into your life today?” Imagine the rich insights we’d unearth.
#CustomerLoyalty#BeyondNPS#CXDisruption#StorytellingInCX#CustomerEngagement