Peter Orford

In successful Account-based Marketing programmes, the synergy between client-side ABM teams and their agency partners is paramount. If you would like to elevate your ABM approach and drive more impact for your clients, we've developed a specialised course tailored for agencies engaged in ABM.    Our comprehensive course is designed to fortify your partnership, equipping you with the insights and strategies needed to excel in every phase of the ABM journey.   What will you gain from attending the course?   - Understand the intricacies of ABM planning and execution - Discover how to leverage your agency's strengths at every stage - Craft compelling ABM propositions and content - Design engaging campaigns that resonate with target buyers and influencers - Maximise campaign impact and demonstrating tangible value to your clients   Delivered by experienced Inflexion Group practitioners over four weeks through interactive sessions, our next course starts June 5. Book now at the link below: https://lnkd.in/eAuQgwjB   #ABM #AgencyExcellence #B2BMarketing B2B Marketing Stephanie Deane Louise Wingfield (Clark) 

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This week's update is all about ABM Tactics and utilising small events. Read on for our short guide on what to do to maximise success. 🥇 https://lnkd.in/eBtGUhdh #abm #marketing #events

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Are you new to Account-Based Marketing (ABM) or still unsure about fully committing to your program? Check out this latest blog by David Rowlands, Head of Product at Propolis. He explores why so many organizations are incorporating ABM strategies into their daily operations and the impactful results they're achieving. Read it here: https://lnkd.in/eRkMbikK #ABM #B2BMarketing #MarketingStrategy #SalesAlignment #BusinessGrowth

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Always good to see Velocity in the B2B Marketing UK Agency Benchmarking Report! This year we placed #34 overall, #21 for Content Marketing and Thought Leadership Specialists and #17 for World’s Largest B2B Marketing Agencies. The categories in benchmark reports like this are always an interesting reflection of how the market thinks about marketing. Last year’s report split out agencies into 4 groups. This year there are 9. Is that because stakeholders are hunting for specialist solutions to more specific problems? (Do you go to an ABM shop for your ABM programs, a brand shop for your identity, and so on?). There’s a lot of talk about convergence between qualities like brand and demand gen at the moment (not least from us). It’ll be interesting to see whether those specialisms deepen or diversify in the next 12 months — and how future benchmark reports might describe brand and performance as a shared discipline. https://lnkd.in/eNs8kDBU

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Over the past 12 months, 59% of B2B marketers have been asked to deliver more with fewer resources. 🤔 Are you one of them? We've put together 5 top tips on squeezing more from your 2025 budgets. 💸 From aligning with sales, to (yes, you guessed it...) AI 🤖 https://lnkd.in/eCiKAwJv #b2bmarketing #marketingbudgets #ai #salesandmarketing

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Last month in the picturesque Tuscan countryside, nine marketing leaders from enterprise SaaS businesses across the UK and Europe came together to explore the power of branded demand – the seamless blend of brand and demand tactics. One of the talking points was content. What works, what doesn’t, and how to create assets that don’t get just clicked on, but lead to conversion. Find out what the experts had to say on not just content but sales & marketing alignment, being data driven and the use of industry benchmarks. 👉 Read the full blog in the comments below! 👇 #Marketing #BrandedDemand #B2BMarketing #PipelineGrowth #BrandStrategy #DemandGeneration

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The wait is almost over! UK marketers have shared their call tracking and martech experiences, and the results are in. Join our 30-minute webinar on 4 June at 11 am to get the insights first 👉 https://lnkd.in/eztT24C6 #calltracking #marketingtrends #martech #analytics #marketingtechnology #marketing

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😋 Early Week Snack: Showcasing the True Value of Your Tech Offerings Welcome back to our latest blog edition, where we explore how the FAB approach can be used to create narratives that speak directly to the needs and challenges of other businesses. Your goal is to show them how your product or service can make a positive impact on their operations, bottom line, or overall success. 💎 Dive into MWJ's insights now! 👇 👇 #MWJ #FABApproach #MarketingStrategy 

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🚀 Are You Still Marketing in the Dark? A recent report from The Marketing Centre reveals a startling insight: more than half of UK SMEs are navigating without a documented marketing plan. This oversight can significantly hinder your business growth. Here’s a quick look at what the report uncovered: 🔹 𝗢𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲. 🔹 𝗢𝗻𝗹𝘆 𝟮𝟴% 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. 🔹 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. Could investing in marketing expertise be your next strategic growth move? Check out the full report for more details: https://lnkd.in/dE8gWXyN #SMEs #MarketingGoals #BusinessStrategy #LeadGeneration #2024Marketing #SMEleadership #SMEhiring #MarketingJobs

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🇬🇧 Calling all UK based Marketing Procurement professionals... It's your last chance to have your say in the ISBA x RightSpend's 2024 survey, exploring the future of agency management and remuneration in the UK. With topics including AI and MarTech, it's your opportunity to contribute and get access to the full findings which will give you and your Marketing Procurement team insight into what's to come for agency compensation. Participate now: https://hubs.la/Q02MJFw30 The survey closes this week. If you're not UK based, but would still like a copy of the report, comment below! #marketingprocurement #ISBAsurvey #UKMarketingProcurement

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“In some ways, it makes sense to integrate much of the marketing stack using a CRM, but if we are aiming for top-of-the-funnel awareness and perception changes — without any contact data — prioritising a CRM may be the wrong choice.” - Mike Maynard via MarTech https://zurl.co/NBi9 #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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This morning we published the IPA #BellwetherReport into marketing spend intentions and financial confidence. The Q2 2024 survey sees UK marketing budget growth hit a decade high as economic conditions improve. Key points from the survey: * After a challenging few years, UK companies gear up for growth as marketing budgets see strongest upward revision since Q1 2014 * Upward revisions to budgets recorded in every main category, with events continuing to lead growth * Company-own financial prospects at most positive in nearly three years as mood amongst businesses improves Commenting IPA Director General Paul Bainsfair said: "In line with the brightening economy, decreasing levels of inflation and a new Government, this quarter’s Bellwether Report reveals real vim and vigour regarding UK companies’ marketing spend intentions. As we know, advertising is a lever for growth for companies and so it is great to see them capitalising on these developments. "While we welcome this positivity, it is worth noting that while inflation levels have come down, this hasn’t yet translated into prices, and as such strains on many household finances prevail. This is something we’ve seen in our recently launched 2024 IPA TouchPoints data where more than a third of consumers say they are struggling to cope on their current income. Companies would benefit from being cognisant of this in terms of their communications approach and messaging to their consumers. I suspect that those brands that can bestow their sense of value, trust and reward will fare well here." For the full breakdown and industry reaction: https://lnkd.in/eugN-96Y

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If you are an agency working with Account-Based Marketing teams this course is designed with you in mind. There are still some places available on our next course starting June 5 . More details here https://lnkd.in/ejGUneUN #ABM #B2B #Marketing #Training #Partnership B2B Marketing

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Yep! You heard us right ✅ Break through the noise and stand out from other agencies with empowering training in The Marketing Performance Framework® Get in touch and get ready to unlock your license opportunity 💜 https://lnkd.in/eq64E9u6 #traininglicense #marketingstrategy #marketingperformanceframework #marketingagency

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Are you curious about what makes your competitors tick? Our latest blog reveals powerful strategies to understand and analyse your rivals in the digital space. Learn how to gather actionable insights and turn them into strategic advantages. Stay ahead of the game and boost your marketing success. Discover our top tips: https://lnkd.in/ee2_gcvs #DigitalMarketing #CompetitorAnalysis #MarketingStrategy #4MDigitalConsulting

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This Thursday, our very own Barry Richards will show us how ABM marketers can do more with less at Sphere Forum's 'Tackling the Hard Stuff' event 💪 In a B2B landscape where ABM and demand teams must do better with fewer resources than years past, winning with ABM requires a clear and thought-out strategy. Luckily, as Global Strategy Director, Barry knows a thing or two about crafting top-performing ABM programmes. Join him at The OXO Tower for a day-long event aimed at helping B2B marketers plan for success in 2025 and learn: 💡 Where to focus your efforts when pulling together an ABM programme 💡 How to ensure your programme is a best fit for your objectives 💡 How to simplify the traditional ABM pyramid in a way that suits you 💡 What key questions to ask yourself when planning your marketing for the next 12 months Catch his 'Winning with ABM in 2025' session by registering to attend below 👇 https://lnkd.in/eaYXvgcc #TransmissionB2B #ABM #ABMStrategy

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Introducing ALF Insight, the award-winning sales tool here to make new business easier. 🤝 Join some of the biggest media owners in the UK using ALF’s leads, data and insights to hit their sales targets. 🎯 👉 ‘Helps open up discussions with potential clients and generate leads and revenue’ - JCDecaux 👉 ‘ALF has become my newest best friend at work’ - Clear Channel 👉 ‘I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.’ - Bauer Media 👉 ‘Saves me hours of work as it allows me to find relevant contacts with ease.’ - Hearst 👉 ‘I use ALF everyday, easy to use and so useful to get real market knowledge.’ - Channel 4 👉 ‘A valuable resource tool for business development.’ - ITV 👉 ‘Great tool to use, and the support is excellent’ - News Corp 👉 ‘We have used ALF for less than 8 weeks and got a direct booking with a direct client’ - DOOH Media 👉 ‘A must have subscription for anyone in media.’ - Fandom 👉 ‘Without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers.’ - Stream Publishing Want to get in on the action? Get in touch to find out more. ➡ https://lnkd.in/ev8GY8hm #mediasales #adsales #advertising #insight #newbusiness #businessdevelopment #salestool https://lnkd.in/erjSMCvW

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