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Do you feel like your website is working against you, not for you?
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Articles by Peter
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Are Your Customer Satisfaction Surveys Hurting More Than Helping?
Are Your Customer Satisfaction Surveys Hurting More Than Helping?
Customer satisfaction surveys can be an incredible tool. When done right, they provide insights to improve your service…
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Last-Minute Delivery Campaigns, Your Seasonal Sales Lifeline
Last-Minute Delivery Campaigns, Your Seasonal Sales Lifeline
The holidays are a frantic time for eCommerce businesses. Customers are racing to find the perfect gifts, and the clock…
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Cart Abandonment Email Checklist
Cart Abandonment Email Checklist
Even with a high-performing site, cart abandonment is inevitable. But the good news? It’s also a massive opportunity.
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Turning Friction into Flow
Turning Friction into Flow
This week, we’re diving into We Tranxact, a Birmingham-based card processing broker. With strong offerings in payment…
2 Comments -
Call to Action vs Call to Outcome
Call to Action vs Call to Outcome
When we talk about optimising funnels, we often focus on calls to action (CTAs)—those vital prompts that guide users…
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10 Key Fixes to Optimise Your Funnel
10 Key Fixes to Optimise Your Funnel
This week, we’re switching gears from a traditional site review to a deep dive into actionable fixes you can implement…
Activity
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Why Most Accountants Won’t Dare Tell You This… But I Will Most accountants are terrified of this truth. But here it is: Just balancing books won't…
Why Most Accountants Won’t Dare Tell You This… But I Will Most accountants are terrified of this truth. But here it is: Just balancing books won't…
Liked by Peter Fraher
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𝐃𝐨 𝐘𝐨𝐮 𝐓𝐡𝐢𝐧𝐤 𝐘𝐨𝐮𝐫 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐋𝐢𝐟𝐞 𝐏𝐥𝐚𝐧 𝐈𝐬 𝐆𝐨𝐢𝐧𝐠 𝐓𝐨 𝐆𝐞𝐭 𝐀𝐢𝐫𝐛𝐨𝐫𝐧𝐞 𝐨𝐧 𝟒𝟎% 𝐓𝐡𝐫𝐨𝐭𝐭𝐥𝐞? Alex…
𝐃𝐨 𝐘𝐨𝐮 𝐓𝐡𝐢𝐧𝐤 𝐘𝐨𝐮𝐫 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐋𝐢𝐟𝐞 𝐏𝐥𝐚𝐧 𝐈𝐬 𝐆𝐨𝐢𝐧𝐠 𝐓𝐨 𝐆𝐞𝐭 𝐀𝐢𝐫𝐛𝐨𝐫𝐧𝐞 𝐨𝐧 𝟒𝟎% 𝐓𝐡𝐫𝐨𝐭𝐭𝐥𝐞? Alex…
Liked by Peter Fraher
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Your IT support can be the Rolls-Royce of tech solutions, but if their response time is sluggish, it's pointless. A responsive IT provider is a…
Your IT support can be the Rolls-Royce of tech solutions, but if their response time is sluggish, it's pointless. A responsive IT provider is a…
Liked by Peter Fraher
Experience
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Education
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Nottingham University
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Activities and Societies: Nusnow, Nuclimb,
Attended for 1.5 years before refocusing and getting back to work. Was It secretary for nusnow
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Activities and Societies: Climbing, Rugby, Hockey, Skiing
Licenses & Certifications
Publications
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Optimising the Invisible - Master Split Testing, Skyrocket Conversions, and Transform Your Business
Peter Fraher ltd
See publicationUnlock the hidden potential of your business with "Optimising the Invisible: Master Split Testing, Skyrocket Conversions, and Transform Your Business".
This comprehensive guide delves into advanced strategies for enhancing your digital marketing efforts through effective split testing techniques. Whether you're a small business owner or a seasoned marketing professional, this book provides practical insights and actionable steps to master multivariate testing, optimise user experiences, and…Unlock the hidden potential of your business with "Optimising the Invisible: Master Split Testing, Skyrocket Conversions, and Transform Your Business".
This comprehensive guide delves into advanced strategies for enhancing your digital marketing efforts through effective split testing techniques. Whether you're a small business owner or a seasoned marketing professional, this book provides practical insights and actionable steps to master multivariate testing, optimise user experiences, and significantly boost your conversion rates.
Key Benefits:
Data-Driven Decisions: Learn how to leverage data to make informed marketing decisions and eliminate guesswork.
Enhanced User Experience: Discover methods to optimise website elements for a seamless and engaging user experience.
Increased Conversions: Apply advanced split testing techniques to identify the best-performing elements and skyrocket your conversion rates.
Comprehensive Coverage: From A/B testing basics to multivariate testing complexities, gain a thorough understanding of various testing methodologies.
Real-World Examples: Benefit from practical examples and case studies that illustrate successful optimisation strategies.
Backed by expert advice and real-world examples, "Optimising the Invisible" is your essential resource for achieving sustainable business growth through meticulous and strategic split testing.
Languages
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German
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French (Limited but improving)
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Italian (Limited but improving)
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Recommendations received
6 people have recommended Peter
Join now to viewMore activity by Peter
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Of All Our Resources Time Is The Most Precious.. Want to know more about proper financial life planning? Click here https://lnkd.in/dBsUwRp…
Of All Our Resources Time Is The Most Precious.. Want to know more about proper financial life planning? Click here https://lnkd.in/dBsUwRp…
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Bad Business Growth Strategies: - Relying solely on cold calling - Ignoring customer feedback - No clear financial goals - Sporadic, unplanned…
Bad Business Growth Strategies: - Relying solely on cold calling - Ignoring customer feedback - No clear financial goals - Sporadic, unplanned…
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Holiday Closure Tip: Don’t Let Orders Slip While You’re Closed 🎄 The festive break is coming – is your site ready to handle orders while you’re…
Holiday Closure Tip: Don’t Let Orders Slip While You’re Closed 🎄 The festive break is coming – is your site ready to handle orders while you’re…
Shared by Peter Fraher
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💡 Ever Feel Like You’re Running on Empty? Your to-do list is never-ending, but the thought of tackling it feels overwhelming. Instead of diving in,…
💡 Ever Feel Like You’re Running on Empty? Your to-do list is never-ending, but the thought of tackling it feels overwhelming. Instead of diving in,…
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Polite reminder ⚠️ Pay your invoices before you finish for the holidays! Don’t be that dickhead who has a small business owner in stress tears at…
Polite reminder ⚠️ Pay your invoices before you finish for the holidays! Don’t be that dickhead who has a small business owner in stress tears at…
Liked by Peter Fraher
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The worst thing you can do in financial planning is ignore tax efficiency. If you find your profits being eaten up by taxes, stop. Review your…
The worst thing you can do in financial planning is ignore tax efficiency. If you find your profits being eaten up by taxes, stop. Review your…
Liked by Peter Fraher
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“Wherever you go, go with all your heart” – Confucius
“Wherever you go, go with all your heart” – Confucius
Liked by Peter Fraher
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“Every Business Exists to Solve a Problem” At its core, every business is here to solve a problem. No problem? No customer. At Chiaroscuro…
“Every Business Exists to Solve a Problem” At its core, every business is here to solve a problem. No problem? No customer. At Chiaroscuro…
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Awesome seats for the John Harrison foundation sporting lunch with Sir Kenny Dalglish, courtesy of Mike Lally Having been on a keto diet for a…
Awesome seats for the John Harrison foundation sporting lunch with Sir Kenny Dalglish, courtesy of Mike Lally Having been on a keto diet for a…
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It's Not What You've Got... It's What You Do With It That Counts. Want to know more about proper financial life planning? Click here…
It's Not What You've Got... It's What You Do With It That Counts. Want to know more about proper financial life planning? Click here…
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Marketplaces.. At my collaboration event a couple of weeks ago we got onto Marketplaces as a way to create recurring revenue streams. Five years…
Marketplaces.. At my collaboration event a couple of weeks ago we got onto Marketplaces as a way to create recurring revenue streams. Five years…
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The plant room was a war zone. Dust caked everything. The walls. The floors. The machinery. And smack dab in the middle of it all? An air…
The plant room was a war zone. Dust caked everything. The walls. The floors. The machinery. And smack dab in the middle of it all? An air…
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