Malena Roche

At Ipsos, we know (and help our clients know) about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’. Our latest paper features key learnings from our Ipsos UX team, including: 👉 Why accessible UX is so important and three key reasons to make it a priority. 👉 What things to consider when designing to support assistive technology. 👉 Advice for conducting accessibility research and how to make it successful. 👉 How to get started with accessible UX. https://lnkd.in/gk4auhE4 #DisabilityPrideMonth #ProudtobeIpsos Grace Tong

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What do the general public feel about advertising's impact on the climate crisis? New data, commissioned by the IPA Media Climate Action Group and carried out by Ipsos UK, reveals that climate anxiety is far higher for those working in the ad industry than the general public, and perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in "Research, commissioned by the IPA Media Climate Action Group and carried out in April this year found that Climate anxiety is far higher for those working in the ad industry than the general public. Further to that, perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public. For the full findings: https://ow.ly/oLya50RMVOX

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Want to create campaigns that truly stick with your audience? 🎯 It's all about connection and relevance! Share your top campaign tip or drop a 💡 if you're ready to innovate! And for a deeper dive into campaign success, email us at [email protected] 🚀 #ImpactfulCampaigns #MarketingExcellence #EZClik

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Interest in econometrics jumps as marketers anticipate the demise of cookies >> An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’ reveals a distinct surge in interest towards econometrics at a time when marketers are anticipating signal loss from 3P cookies. https://lnkd.in/eave_ib3

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'Underconsumption core' has been trending for weeks - but what's it all about? 🚫🛒 Emma Beddington writes for The Guardian about the latest TikTok trend, in which young people extoll the virtues of buying only what you need. "Most of us succumb to the unconscious – sometimes wilfully ignored – creep of stuff, only realising how grossly unnecessary it all is when forced to tackle it." Read the article here 👉 https://lnkd.in/d5DPUzi5 #WomenInSustainability #Underconsumption #BuyLess

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Despite the latest IPA (Institute of Practitioners in Advertising) Bellwether report showing a freeze in marketing budgets, Alex Cheeseman, our Head of Enterprise NE, sees potential in this moment. Brands that pivot to trusted publishers and invest in video content can build consumer trust and navigate economic uncertainty. Read more on Performance Marketing World. https://outbra.in/48iRpAi #IPABellwether

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Check out this insightful post from our very own Jane Ostler to understand how Jaguar is faring as a brand, using Kantar #BrandZ data.

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Generative AI is a growth area across the country, but did you know how many people are accessing OpenAI’s #ChatGPT monthly? Today, our CEO Kelly Beaver MBE presented at Department for Culture, Media and Sport, showcasing the breadth of data offered by Ipsos. We’ve utilised Ipsos iris, the only UK online measurement currency endorsed by UKOM, to look at audiences visiting OpenAI over the last year. While total monthly users dipped last summer, they have since risen to a new peak of 4.6m in February 2024, with the largest number of OpenAI users being aged 15-24. It was among 35-44 year-olds, however, that OpenAI saw the biggest percentage rise in monthly users year-on-year, with an increase of 127%. When we look by region, OpenAI’s reach is greatest in #London, where 16% of all internet users accessed its site or app in February, compared to a reach of 9% across the UK. Among London-based internet users aged 15-24, OpenAI’s reach rises to an impressive 45%. Ipsos iris is the only way to access transparent, actionable, industry endorsed data on online audiences in the UK. Find how you can explore this data yourself, or take a look at our insights library at https://iris.ipsos.com. #Ipsosiris #UKOM #OpenAI #GenerativeAI #GenAI #Insights #OnlineAudiences #ArtificialIntelligence

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This week on our insights, @Chris Sutcliffe explores the cookie deprecation saga and what media businesses have learned along the way.    Take a look at https://lnkd.in/ew5hxcEX   Martin Tripp Associates   #Media #Technology #ExecutiveSearch #Headhunters #Insights #Publishing #Cookies #Recruitment

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Ofcom’s Online Experience Tracker found that 10% of 13–17-year-olds said that they had come across online content promoting self-harm or suicide in the last 4 weeks.   Earlier this year, in partnership with Ipsos UK, TONIC was commissioned by Ofcom to conduct qualitative research to understand the different pathways used by children and young people to encounter online content that promotes suicide, self-harm, and eating disorders. This research sought to explore where content perceived to promote suicide, self-harm, and eating disorders exists online, perceptions of how harmful this content can be and the impact it has on children and young people. Read a summary of this research project here: https://lnkd.in/e6xEb-9E

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An interesting discussion is taking place with Max Wiggins Kantar chairing it with panellists Rachel Atchison and Sam Curtis also both from Kantar and Alex Peters Reckitt . Uncovering hidden consumer fuels and frictions using digital data and #ai and also seeing it through #behavioural lens - are crucial for influencing consumer decisions. #mrx #behaviouralscience #insights #marketresearch

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To kick off our #LearningAtWorkWeek series of events at Ipsos, take a look at the findings of a new survey among UK office workers on the State of Learning in the Workplace. As our Chief People Officer Kerri O'Neill says, "This research shows that on-the-job learning and coaching is both the most preferred and one of the most impactful ways for people to learn at work. Employers need to look beyond the training room to define innovative solutions to enable learning in the flow of work – this is too important for HR departments to have a blind spot on." #LearningAndDevelopment #Employees #Insights

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According to Kantar Media's Global Sportscope study, just over a fifth of 18-24 years old watch multiple sports broadcasts at the same time. Measuring audiences across all platforms is imperative to reach, engage and monetise sports audiences - no matter how they are following the action. Download our latest guide to to cross-media audience measurement, Unlocking Value, to learn more: https://lnkd.in/egBSv2H8 ?utm_source=linkedin&utm_campaign=Campaign*&utm_medium=social&utm_term=Campaign&utm_content=report #Paris2024 | #SummerOlympics | #Olympics | #UnlockingValue | #AudiencesUnlocked

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Children's Day: Gen Alpha leads family dynamics: Can marketers keep up? The Kantar Kidscan report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to 'pester power' of kids from a few generations ago. Read more: https://lnkd.in/gtpgGuD5 ✍️ Soumya Gawri For up-to-the-minute updates in advertising and marketing, join e4m's WhatsApp channel - https://lnkd.in/dHupynWW Puneet Avasthi I Vinay Kanchan I Anjali Malthankar I Darrell Fernandes #ChildrensDay #GenAlpha #FamilyDynamics #KantarKidscan #MarketingTrends #ConsumerInsights #NextGen #BrandStrategy

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