Martin Tripp Associates’ Post

Google, the digital overlord, is keeping the cookie. I repeat, keeping the cookie. Find out what SMB Media Consulting’s Founder & CEO, Stefanie Beach, thinks about this bold move. 💡 #cookies #digitaloverload #socialmedia #digitalmedia #smbmediaconsulting #stefaniebeach

Google just changed the game for third-party cookies. 🔥 What's the big win here? Media agencies are going all-in on first-party data. As privacy concerns escalate, the cookie's days are numbered. Smart agencies are advising clients to focus on quality, compliant first-party data. This isn't just about keeping up—it's about leading the charge to build stronger, transparent consumer relationships. Embracing new ID solutions isn't just smart; it's essential. These solutions will help navigate the privacy maze and supercharge personalized marketing strategies. Agree or disagree, one thing's clear: The future of media buying is now, and it's rooted in trust and innovation. What’s your take? 👇 Check this out: https://lnkd.in/gZtKZY2n

Most publishers are ready for third-party cookie dropout - but serious challenges await, with advertising seen as a key 💲 pipeline.. While changes to social media platform algorithms, navigating privacy and data regulations, and economic and market fluctuations represent main worries, a third of publishers also find subscription fatigue a major challenge. Hence, advertising remains the leading money-making activity over the next five years, with resulting revenue seen as key for 92% of publishers. Events at 61% and subscription models at 54% round off the top 3 ways the publishing industry expects to generate income. The inevitable removal of third-party cookies will benefit publishers looking to monetize their audience data. As they implement additional technical solutions in place (think privacy and compliance), they will likely be able to monetize their first-party data more effectively. As a result, this can create new opportunities to bring enhanced value to advertiser relationships. We’ll just have to wait and see how they navigate through these media waters. #publishers #data #publishing #cookies #businessstrategy

🔥Hot off the presses🔥 It’s time to stop thinking about cookie deprecation. Google shocks us with the news that cookies will not be going away, so what does this mean for advertisers moving forward? Check out our medium article for the full story, and how to take advantage of this change: https://lnkd.in/ePNZKfPv

A great overview of a wide range of takes from many of the industry's sharpest thinkers and builders.

Dive into Google's latest delay in phasing out third-party cookies. Get insights into industry responses and strategies. #DigitalAdvertising #Google #Cookies

Despite hyper-targeting ads being the current trend, senior media leaders are challenging its ethics. Marketers are encouraged to focus on consumer privacy in their data-driven advertising strategies. This is driving the marketing industry to replace cookies because personalised ads are not always necessary or effective. Read more here: https://bit.ly/3XHLGkj #Marketing #Cookies #Data

What's the likely impact of third-party cookie deprecation on your strategy, and what should you do about it? 🍪 As Google has yet again delayed the demise of the third-party cookies in Chrome, advertisers have been offered a brief reprieve from the cookie-pocalypse. Just enough time to ensure that you're ready for this seismic shift. Charlie Oscar's Head of Paid, Will Jennings has put together the steps that brands need to take to ensure they thrive in a cookieless world. Read the full piece here 👉 https://lnkd.in/e-3gayqK

This worry over data privacy laws is exactly why we're working hard to get the message of cookie-free advertising out. Targeted ads aren't the only way to find your consumer niche anymore. With IntentKey, you can find your people AND convert faster. #SmallBusinessMarketing #Advertising #DataPrivacy

Some weekend thoughts on what the end of third-party cookies means for first-party engagement. https://lnkd.in/e59j_vce #privacy #transparency #engagement #consent #context #cookies #advertising #marketing