Ipsos in Canada

It's back by popular demand! The Ipsos Holiday Countdown Calendar is here – and we're bursting with pride at the exciting innovations and advancements Ipsos has contributed to the Insights & Research community. Deep dive into each insight by visiting our interactive calendar online! Happy holidays from your friends at Ipsos. https://lnkd.in/gQ2x572K https://lnkd.in/gANxxnbk

Canadians are divided on whether the development of AI technologies is a good or bad thing, with three in ten saying it is good, particularly those aged 18-34 (37%) vs those aged 55+ (24%) and men (34%) compared to women (26%). https://lnkd.in/g9vwXkBy

Ipsos wishes all our clients, friends, suppliers, partners and Insights industry a happy holiday. 2025 marks our 50th anniversary. As the year unfolds we’ll be reflecting on how societies, markets and people have changed over five decades – and how they may evolve in the future.

Travel intentions heading into 2025 are softening amid economic uncertainty, according to the annual Vacation Confidence Index conducted by Ipsos for Allianz Global Assistance Canada. Moreover, most Canadians intend to stay close to home for the holidays. https://lnkd.in/gRAuggGg

In a new Ipsos poll on behalf of Global News, one in four Canadians anticipate spending less (and another 40% plan to spend the same) on gifts this coming holiday season compared to last year. Just one in ten plan to spend more this year. https://lnkd.in/gnfcJvYJ

Holiday Countdown Calendar | Year in Review | 2025 Predictions... are just some of the topics we explore in our newsletter featuring recent #political #polling, #research #data, #insights and thought leadership, as well event notifications. #MRX https://lnkd.in/gK7SQxst Carla Flamer

Revisit our final KEYS broadcast of the year exploring what we learned from the story of 2024, and look for clues as to what 2025 has in store. On the agenda: Gen AI, election outcomes, GLP-1s and healthcare. https://lnkd.in/gfwSJ59N

2024 has been a rollercoaster year. At Ipsos, we’ve certainly tracked and reported a number of negative trends in Canada this year, but there are a few bright spots. Ipsos’ Predictions 2025 Survey finds that globally, despite the cost of living crisis and conflicts around the world, fewer people say this year was bad: at 65%, the lowest since 2019. In Canada, this proportion remains higher (71%) but here too it has declined 4pts this year. https://lnkd.in/gW7KiwA2 While remaining lower than pre-COVID levels, fully seven-in-10 globally (and in Canada) say they are optimistic that 2025 will be better than this year. Personal well-being may contribute to this positive outlook, with 75% around the world (74% in Canada) planning personal resolutions for 2025, and a majority here and elsewhere expecting improvements in their mental and physical health in the coming year. And, on a lighter note, one third of us think we will find life on other planets in 2025, while one-in-five (13% in Canada) think aliens will visit earth. Access the full report here: https://lnkd.in/gW7KiwA2 Carla Flamer

Welcome to the 2025 Ipsos Almanac, our annual global review where we look back at the events and trends of the year, and consider how they will shape what’s to come. Don't miss our review of Generative AI, Gender gaps, the rise of populism, and how to manage a successful brand by understanding the consumers’ context. We have something for everyone. https://lnkd.in/gXrxsnkX Carla Flamer

84% of Canadians say their identity coexists alongside their cultural identity – it’s not about one or the other. New research by AV Communications (AVC) and Ipsos, reveals a seismic shift in the demographic makeup and cultural complexities of Canada, in which previous conceptions about dominant ethnicities no longer control the narrative. https://lnkd.in/gEUvp2fH Grace Tong Meghan Miller