Lee Veitch

Talk about a trifecta ... talking about a trifecta ... 🎺 Rory Sadler, CEO at trumpet 🎺 Gareth H., AE at Seven20 Harry Hindess, Account Director at SalesScreen Join them next week to learn about how managers can use data, personalization and motivation to get their teams to end of quarter goal!

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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For anyone wanting to make your GA4 data that little bit better, this is well worth a read from our GA4 expert Laure Hessin :)

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A huge 68% of UK households today now enjoy Subscription-based Viewing on Demand services (SVOD), which is just one of a whole range of available CTV channels. Ad-supported Viewing on Demand (AVOD) and Free Ad-supported Streaming TV services (FAST) are also growing in popularity, meaning the UK’s love affair with CTV is in full swing. Here's my take on why we can't afford to ignore CTV as the growing channel right now in the UK. #adform #changethegame

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Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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As B2B buyers and buying groups continually evolve in line with the shifting market and tech landscape, so must an organisation’s lead generation and lead qualification process. Generating qualified leads requires carefully orchestrated marketing and sales strategies implemented across a diverse channel mix in line with buyer priorities and needs. This article explores a variety of processes and B2B demand generation initiatives to support high-quality lead generation and a steady pipeline of sales opportunities to empower your growth. https://lnkd.in/dvs4ScNx

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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💈 As was well-publicised last week (thanks Calvin O'Callaghan 😂 ), I attended DTX at the ExCel in London. It was great to see all of the exciting businesses and offerings all in one place, and have some great conversations with the smiley faces on the stands - it feels like it has face-to-face interaction between businesses is something that has been drastically neglected for the last couple of years 🤝 . The highlight, though, was actually a panel discussion I attended, with panellists from Save the Children International, London Marathon Events, World Sailing, Sia Partners and E.ON, themed on 'How to Master Communication to align IT & business strategy'. Whilst I confess that panel discussions aren't usually my thing, there were a few nuggets in this one that really caught my attention - I'll paraphrase some of these below. 💻 "There is a significant call on businesses currently if they want to drive better customer communication and foster strong business relationships, they must meet the customer in their space - The Digital Space." 📋 "There is now a fundemental shift in the roles appearing at the table in the boardroom. We are now seeing new additions in the C-suite with sole foci on the importance of digital. Whether they are there to advocate for digital advancement, or to control what digital tools a business is making use of." For salespeople in digital sectors, this creates a whole new breed of stakeholders for us to engage and appeal to - This means we must adapt and learn the ways of these new powerhouses. 👨‍💼 "Technology should be positioned as another business partner in your conversation." 💸 "Push the benefits of paid discovery & consulting." ⏰ "If you are thinking about it tomorrow, you're already too late. We need to focus on how we meet the demands of tomorrow." And the last one may seem a tad obvious, but; 🙏 "When approaching the board about a request for change in your digital strategy [new CRM, new marketing tools, new sales tools, new ERP] it is essential that you angle your approach toward their specific goals clearly communicate where the value is coming from in their own language." This last point got me thinking about a lot of the conversations we have in the platform consulting space. All too often, even inter-departmentally there is a misalignment in goals but all want the same thing. This highlights to me that our role in the conversation could shift to become one that not only finds and develops a solution to a key challenge, but also helps departments and boards alike identify where the overlaps in their respective goals are, and how a solution like HubSpot can solve for everybody together.

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Key trends shaping email performance in 2024. The DMA (Data & Marketing Association) UK Benchmarking report is now out. And for the first time launched with a summary and context of findings from Ian Gibbs as well as a really interesting panel discussion. ▶ B2B delivery rates have plummeted ▶ Open rates have a 'new normal' average with the impact of Apple's MPP ▶ B2C click rates have increased with utilities showing a significant spike As a member of the research hub for the Email Council, it's great to see this work published - and always nice to see your considerations agreed with by fellow members. To get a copy of the report go to dma(dot)org(dot)uk/research _________ 📧 Email is easy. Great email isn't 🏆 I help double CRM performance for brands (and their agencies) YoY ✔ Follow me to find out how

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Big news regarding our CTV offering with Channel 4 now accessible via the StackAdapt platform - huge well done to all those involved in securing this partnership and excited to see it grow as we head into 2025. If this could be of interest to your brand/agency or you'd like to get some more info, feel free to drop me a DM! #CTV #programmatic #stackadapt #channel4

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There’s never a dull moment in adLand. In the past couple of weeks, we’ve had yet another update from Google about changes to come… or not!   While third-party cookies may continue to exist within Google’s Chrome browser to some extent, even what may end up being in a limited capacity, it doesn’t mean the digital ecosystem should “down tools” and revert to thinking it’s “business as usual,” as it was before Google announced their looming changes back in 2020!   At KINESSO, we have been and will continue to support clients across Mediabrands, helping them mitigate their media investment risk against the ever-declining presence of third-party cookies and non-durable data.   With many of our services, from Emerging Tech Assessment to Data and Tech Audits, we help tailor solutions to navigate this evolving landscape.   Click here to read our recent blog post, which I co-wrote with Jack Newman, our Data & Technology Partner, EMEA I couldn't be more proud of our P&I / D&T team... to list just a few as there are too many amazing, smart folk to mention: Kunal Patel, Ksenija Nikolic, Diego Bettega, Chris Schimkat, Louis Sussan, Ariel Ilagan, Aldo van Hedel, Yerddy M Lanfranco, Kunwei Lin, Bobby Heller, Nikhil Dhawan, Deborah Balme, Yasmin Baker, Geoff Copps, Martin Beauchamp

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The use of AI to deliver strategic insights provides a competitive advantage to brands as well their retail partners. Couple this with the opportunity it provides to deliver personalisation with real purpose to improve customer experience across all touch points and you have a real game changer.

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Lots of businesses don't think about Microsoft Advertising when they think about Search Marketing. Off the back of our Microsoft Global "Rising Star of the Year" Award last month, we're doing a webinar this Thursday with our Microsoft UK Partners to give more of an insight in to the benefits of using Microsoft Ads & how their AI-powered "Copilot" tool is changing the search advertising market: https://lnkd.in/eaiQA95z

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What exactly has been going on at Epsilon since it was aquired for $4.4 Billion 5 years ago other than relentlessly beefing up the Publicis share price? Elliott Clayton shares what we've been up to. Also a great listen for anyone in tech who has been or is about to be acquired & general insight on what's going to be important in ad-tech over the next couple of years. #media #m&a #digital

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I am absolutely honoured to be speaking at the next Deliverability Summit event next month. In this "Email Marketers Boot Camp" I will hold a Deliverability Masterclass and a session explaining the deliverability metrics you never knew you needed! #deliverability #email #analytics

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Today's Q1 2024 @IPA Bellwether report showcases a resilient UK marketing landscape, with events and experiences remaining the standout performers with a record expansion. This resilience demonstrates businesses' strong desire to connect with customers, recognising the power of experiences to enable them to achieve this, as well as being a powerful tool to drive their bottom line. Long-term brand building should remain at the forefront amid rising promotional spending. Aligning brand experiences across the different touchpoints with core values and harnessing authentic content created from experiences fosters trust and engagement, and is crucial for navigating the dynamic marketing environment. Read the full report here: https://lnkd.in/eGTDPyN4 #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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Connecting with consumers for Black Friday in a different way #BlackFriday #LinkedInNewsUK "With Black Friday just around the corner, advertisers have a golden opportunity to connect with consumers who are increasingly open to seeing relevant ads, especially on retail and shopping apps. Our recent research (https://lnkd.in/eHtuDZhF) shows that 69% of consumers are less likely to pay to remove ads when those ads are targeted and engaging, and 55% find value in ads that introduce them to products they hadn’t considered. We also see that ads that really make purchases easier, for example leveraging store locators or direct to cart functionality, inspire purchases. "The growing comfort with data-sharing, particularly in shopping apps, speaks to the evolving value exchange that consumers now recognise and appreciate. With nearly half of UK and US consumers stating that relevant ads make shopping more efficient, Black Friday is more than just a high-spend day. For mobile advertisers, it’s a chance to leverage these insights and create meaningful connections with shoppers. “68% of consumers say relevant ads make them feel understood by brands, and by using data-driven, contextual ads that respect privacy and provide genuine value, brands can deliver tailored experiences that drive conversions and foster long-term loyalty."

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