Jeremy Williamson’s Post

I enjoyed the opportunity at the Insights Innovation Exchange #IIEX conference last week to join a panel discussion moderated by Lucy Davison on the topic of “What Do Clients Want?”.  Here are some thoughts I shared from my 20+ years of client-side Insights experience to help the research supplier community better understand how they can work with their customers to provide value and grow their business. ➡ Understand the challenges and pressures your clients face - reorgs, budget cuts, shrinking headcounts, internal meetings and presentations.  Time is the most valuable commodity.  Be the solution to a problem, rather than just trying to sell your product. ➡ If you can be the thing the client doesn’t need to worry about, or become the “easy choice” with reduced barriers, then repeat business will follow.  Examples of this are preferred vendor status, or having your product or methodology become the standard practice or embedded into an internal process. The better you know your client, the better you can help problem solve for a win/win. ➡ How research is communicated determines how the value is perceived.  The days of a 100-page Powerpoint deck as deliverable are over.  We’re in a TL;DR world and this won’t show off your capabilities or help the client make the most of your work.  Creatively reimagine your deliverables - exec summaries, newsletters, social media formats, video.  Work with your clients to understand what will work best for their company’s culture and technology.  Be memorable, and be actionable! ➡ Ask the questions you need to ask to be able to deliver actionable results.  Insist on a briefing.  If the client won’t share information you need to do your best work, it's going to be harder to deliver. ➡ Cold calls or emails are frustrating for everyone.  I learn about new vendors mostly through content and conferences from Greenbook, Quirk's Media and Insight Platforms.   Think about a content strategy that shows off what you do and generates client pull.  Have a sharp articulation of your unique differentiated selling proposition, the proverbial elevator speech. If you are a research supplier and you’d like to learn how I can help you move up the value chain from research supplier to strategic partner, email me at [email protected].

Immersed in the energy of Sage Transform 2024! The opportunity to connect with prospects, clients, and partners has been truly enriching. ✨ Events like these remind me of the power of field marketing and the art of organizing impactful gatherings. Excited to bring back insights and learnings to our team. #SageTransform #Networking #FieldMarketing"

Every type of event generates some type of lead.   The big question is “Are they actionable?”    Can your sales and marketing team do something that accelerates a buying decision based on the information – data + context – your event surfaces?     Ignite success – and respect for your event team – with training with the experts at Realise:   🔹 Gaining agreement between Marketing, Sales, and Finance on what is a “valuable” lead.   🔹 BANT qualifying event prospects – we train event staff to ask the right questions to get answers that, combined with other event attendee data, provide clear next steps to engage clients after the event.   🔹 How to integrate technology to create a welcoming event experience.    Learn more about Realise’s proven success formula: Data + Context = Actionable insights (D+C=Ai ™ ) and how easily it can become your success formula, too.     DM today and let’s talk through your challenges and how to create a positive change for your next event. #eventprofs #eventmanagement #corporateevents #eventregistration #eventdata #Data+Context=Actionableinsights

🚀 𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗮𝗹𝗹 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀! 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮𝗻 𝗲𝘃𝗲𝗻𝘁 𝘆𝗼𝘂 𝗖𝗔𝗡'𝗧 𝗮𝗳𝗳𝗼𝗿𝗱 𝘁𝗼 𝗺𝗶𝘀𝘀 🚀 Our annual Partner Event #evolve2024 is right around the corner, and it’s packed with opportunities to supercharge your business. Here are six reasons why you need to be there: 1️⃣ 𝗚𝗲𝘁 𝗔𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲: Dive into the future of Platform-as-a-Service with exclusive insights on where we’re headed and why it matters for your agency. 2️⃣ 𝗦𝗵𝗮𝗿𝗽𝗲𝗻 𝗬𝗼𝘂𝗿 𝗦𝗸𝗶𝗹𝗹𝘀: Join expert-led workshops designed to level up your sales and technical teams. From mastering our platform to winning more deals, we’ve got you covered. 3️⃣ 𝗘𝗮𝗿𝗻 𝗬𝗼𝘂𝗿 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Walk away with official Platform.sh certifications, boosting your credibility and opening up new business opportunities. 4️⃣ 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: This is your chance to sit down with our top execs and industry experts for one-on-one conversations. Ask questions, solve challenges, and form stronger partnerships. 5️⃣ 𝗔𝘄𝗮𝗿𝗱𝘀 & 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻: Winner or finalist, you’ll receive recognition to showcase your achievements. Let’s celebrate your hard work! 6️⃣ 𝗦𝗵𝗼𝘄 𝗢𝗳𝗳 𝗬𝗼𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Show off your skills by participating in a flash talk. Your agency deserves the spotlight! 🔗 Seats are limited – don’t miss this golden opportunity to connect, learn, and grow. Message your agency partner manager or sales contact for more details and secure your spot now! #DigitalAgencies #PlatformAsAService #PartnerEvent #AgencyGrowth #TechEvents

Custom Questionaire is now available with events 🚀

RevvedUP 2025: Where serious CEOs and C-suite leaders converge to write the new rules of enterprise value creation in the age of data and AI Join fellow CEOs and their revenue-critical C-Suite teams for two days of cutting-edge insights, networking, and innovation. Don't miss your chance to be at the forefront of the Data & AI revolution in media, events, data, and marketplace businesses. Feb 25-27 in Sarasota, FL What makes RevvedUP different? 1. Cross-Industry Convergence: Bridging B2B and B2C insights for comprehensive strategy 2. C-Suite Synergy: Uniting CEOs, CFOs, COOs, CROs, CMOs, CDOs, CPOs, CBOs, and CCOs to drive revenue, profitability, competitiveness, and enterprise value 3. Cutting-Edge Content Architecture: Engaging content circuits and speedways for deep dives, interactive debates, and captivating discussions. Say goodbye to boring panels and presentations. 4. Curated Vendor Ecosystem: Prioritizing the C-Suite experience with limited, hand-picked sponsors. No pitch presentations, no mandatory meetings - just valuable connections. 5. CEO-Centric Design: Every aspect of RevvedUP is tailored to the CEO experience, from the content program and networking opportunities to entertainment, VIP Concierge service, and a few surprises unveiled during the event. Just ask Paul Miller FCIM, CEO, Questex, Matthew Yorke, CEO, The Channel Company and Constance Sayers, President, GovExec why they're speaking and attending RevvedUP 2025. Spots are limited – secure your invitation now! https://lnkd.in/eGtsU53c #datadrivenrevenuegrowth #enterprisevalue #media #evens #data #AI Questex GovExec The Channel Company Koller Search Partners Kerry Gumas

Ever wonder what makes trade shows a game-changer for businesses? Uncover the tangible and intangible values they bring. Dive in now. #TradeShowValue #BusinessBoost #EventROI

For both #meeting hosts and participants, A.I.’s ability to quickly scan and analyze lots of data is bringing benefit in several areas of #eventmanagement.

Maximize Your ROI Through One to One Business Meetings 🚀 In an era where local government innovation is more essential than ever, we understand that sponsors need both high-impact exposure and measurable ROI. Our business meetings offer just that: ✨ Direct access to the decision-makers you've chosen to meet with, in 15-minute sessions. ✨ Guaranteed Engagements that lead to meaningful, results-oriented conversations. ✨ Pre-Selected Meetings tailored to align with your organisation's goals and immediate replacements for no shows. This is more than an event; it’s a chance to make an immediate impact on the public sector while establishing invaluable connections that support your company's long-term growth. Time is running out to secure your spot so register today before it's too late! 🔗 https://lnkd.in/e7hAX48T #localgovernment #publicsector #innovation #conference #suppliers #solutions

Marketers are obsessed with first-party intent data. Events, meetings, and conferences are a fantastic source—if you can capture this data and turn it into buying signals. In my view, in-person events are the greatest untapped source of first-party intent data, provided you use smart technology to capture and act on it. Here’s a great article by Peter Micciche about this topic: https://lnkd.in/gZ833rNQ #b2bmarketing #intentdata #events #martech #intent #marketingstrategy #abm