Kate Naylor

What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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It's Halloween AND our performance review deadline at IPG Mediabrands UK today - eee scary!👻 Jokes aside, at IPG Mediabrands, we have a clear, annual performance review and goal-setting cycle. And I think it's great because... 🎃 It's important to feel confident and comfortable discussing our achievements. (see post from 2023 following our Brag Better event!) 🎃 This is an opportunity to reflect on the last year and consider areas for development and progression in the upcoming year. 🎃 Receiving constructive feedback is crucial for our career development and progress. 🎃 Reflection allows us to evaluate the aspects of our roles that we enjoy and those that may need improvement. 🎃 Reviews provide an excellent platform for open career discussions with managers. Anyone else agree that reviews are beneficial and not as daunting as they seem?

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✅ Suncreen ✅ Hat ✅ Flowery shirts ✅ Strong opinions about the state of advertising measurement Let's go #cannes2024! #influencermarketing #marketing #CannesLions #creatoreconomy #creatormarketing

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Today we recorded our #OPEN #HeritageNetwork podcast exploring a topic that is often overlooked but deeply important: #MentalHealth within the #SouthAsian community, which is especially timely as we continue with our South Asian Heritage Month celebrations here at IPG Mediabrands UK. In this episode, I sat down with two incredible guests, @Sandi Kaur and Ameisha Nand from KINESSO UK&I - Together, we navigated the unique challenges faced by South Asians in the UK, the cultural nuances that influence our experiences, and the silence that often surrounds mental health in our community. Mental health is a critical issue, but did you know that South Asians in the UK are significantly less likely to seek support compared to the general population? Shockingly, only about 3% of South Asians access mental health services. This gap needs urgent attention, and that's exactly what we discussed. This conversation is just the beginning of a crucial dialogue that needs to be heard and we break the silence and explore what it means to be truly “Free To Be Me” in the context of mental well-being. 🎙️ Here's a sneak peak in... full video coming soon 🙏 #SouthAsianHeritageMonth #SAHM #MentalHealthAwareness #Podcast #FreeToBeMe #CommunitySupport #HeritageNetwork #MBOpen #IPGMediabrands #Kinesso

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🎉 𝗣𝗿𝗼𝘂𝗱 𝗠𝗼𝗺𝗲𝗻𝘁 𝗔𝗹𝗲𝗿𝘁! 🎉 The MTM Agency has been recognized as one of the Top 10 Recommended Agencies in the UK by The Drum Recommends for the fourth consecutive year! A massive thank you to our incredible team and our client partners for their genuine feedback, trust, and unwavering support. 🙏 Check out more about The Drum Recommends: The Drum Recommends #DigitalMarketing #MarketingAgency #TheDrumAwards

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As a radio journalist I used to write 30-second news bulletins containing 3-4 stories - about a sentence per story 😱 To get to the heart of each topic I always asked myself: what's the headline gossip I'd tell my mate down the pub? I still use this technique in social media (although these days you're more likely to find me at the allotment than the pub!) What's your favourite copywriting tip?💡 #Copywriting #WritingTips #WritingForSocialMedia #SocialMedia

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Another month, another batch of rich, culturally relevant insights for brands from DRUM. This time from our Strategy Director Adam Wyatt on all things AI, entertainment and a renaissance in analogue formats... 👇👇👇 #brandsinculture #brandpartnerships #media #advertising #genai #music #brandedcontent #entertainment #culturalinsights #brandstrategy

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Struggling to prove the impact of your Digital PR wins? 📈 In our latest blog, Head of Digital PR Olivia Bence and Senior PR Exec Leila McGrorty discuss the essential metrics you need to show clients the value your work is delivering. Here’s what you’ll learn: 🏆 Balancing "vanity" metrics with context-rich insights that build trust 📊 Reporting benchmarks that truly showcase ROI, from driven traffic to keyword rankings 💡 Tips for collaborating with content teams to maximize visibility and impact Check it out and get ready to level up your reporting: https://buff.ly/3UCt9n9 #DigitalPR #ClientReporting #PublicRelations

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Following The Drum Awards last week, I was asked what winning awards means to us at SMG. As agencies, recognition and the process of reviewing our best work is an integral part of our growth - it's great to hear from voices across the industry on what awards mean to them - see here for the full article: https://lnkd.in/gnyZZGum 'For us, winning awards isn’t just about recognition, it’s about showing our passion for innovation and being pioneers in our industry. It’s a reflection of the values that drive our culture: Stay Honest, Stay Foolish, Stay Hungry, and Have Fun. These values position us as a workplace where top talent can grow, take risks, get creative, and have fun while making an impact. Internally, these wins motivate our teams and set new benchmarks for success, while showing potential hires that we’re a company that truly invests in people.' Investing in people and celebrating our successes together have certainly been the focus of the week. Here we are at our leadership offsite - growing as a team, learning, planning for the future and celebrating our achievements together. ...and you're never too old to be excited by snow! #awards #retailmedia #snow

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Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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How do you get to Populist Creativity that helps brands grow?    We’ve created PopPulse - the ground-breaking research platform, designed to pop the ad-land bubble and plug brands into what the people of Britain are really feeling.   Today we release our latest report, revealing that the public is living through a Crisis Hangover and how brands can now provide a cure.      Click the link in the comments to download the PopPulse report to understand the public mood and how your brand can connect, whatever might happen next.   #PopPulse #PopulistCreativity

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PROPER ADVERTISING? BETTER LOOK AT TRAVELODGE I (unashamedly) love this campaign. It is everything that good, popular advertising should be. It really knows its target audience. The product is the driver & subject of great storytelling, rather than overpowering it. The casting is great, the observations are spot on, the editing is first-class and the ads are genuinely funny. I LOL'd twice (which is pretty unheard of for me with adverts after 30 years) This clearly won't hoover up any awards because it isn't one of the fashionable clients from one of the flavour-of-the-month agency names. So I'll call it out. It's properly good & it'll be loved by real people (my wife for starters). There's no big-assed purpose & it's not about saving the world. But it is about saving customers a barrel-load of aggro - an old school KSP! Blimey. Props to Karen Broughton at Travelodge Hotels Limited and the agency team at isobel for an old school proper telly campaign that does everything it should for the folks its aimed at. https://lnkd.in/eSvb_BRd https://lnkd.in/eEQqmhFm (Note: may have gone to see my lad 'at Uni' recently) #adverts #advertising #clients #agency #TV #tellyads #oldschool #targeting #audience #woop

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Interested in the world of DOOH and Dynamic Content? I wrote an article recently for New Digital Age on why making your ads dynamic is integral to doing DOOH well. Link below:

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Every brand has a story to tell. Let us bring yours to life through captivating advertising design. From eye-catching visuals to compelling messaging, we'll help you create lasting impressions that resonate with your audience. Visit 🌐 imageconcepts.co.uk or 📞 call us at 01423 900590 to learn more. #imageconcepts #webservices #graphicdesign #websitedesign #ecommercewebsites #marketing #logodesign #advertisingdesign #marketingmaterials #digitalconsultancy #professional #rightimpression #qualityprinting

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Appreciate the shoutout PRWeek UK, and great to see the original comment about agencies adopting AI making your most-read articles this year. I would however update my original comment to include a fourth category that we will see emerge in 2025... 0. Agencies that integrate custom-built PR assistants directly into the comms channels of their clients - these assistants will have domain-specific expertise and the ability to execute tasks (Agentic) 1. Agencies that build their own proprietary technology (AI-Powered) 2. Agencies that employ prompt engineers/experts able to get the best results out of existing AI tooling (AI-Literate) 3. Agencies that allow their employees to leverage consumer-grade AI software (AI-Adoptive) Whether communications has a seat at the c-suite table or not, it will be integrated into every company department by the end of 2026 - turning companies into comms departments.

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No one: Me: Hey, let's do a year in review of best bits of strategy I wish I'd thought of... 💫 It’s that time of year when we can finally pause to take stock – not just of the mince pies consumed (plenty, thanks), but of what’s been cooking in the world of 'brand' this year. Spoiler: it’s been a mixed bag, but there’s plenty to cheer about and I wanted to share some highlights. So (drumroll) these are my 'strategic show-stopper shortlist 2024.' The agencies/brands/campaigns digging deep, challenging norms, and pulling out gold. (Essentially they’re the ones making me say on the daily, “I wish I’d thought of that.”) 👉 Barbie: Okay, yes, it’s still the campaign everyone’s referencing, but it deserves the hype. It's a masterclass in aligning brand heritage with modern cultural relevance. 👉 Yorkshire Tea: Quietly doing what they do best—unapologetically owning their quirky, rooted-in-the-north identity. Their campaigns don’t just sell tea; they sell a sense of northern pride and belonging (and as an adopted northerner I wholeheartedly approve) 👉 Oatly: Controversial? Always. Memorable? Definitely. Their ability to spark conversations (and arguments) is what keeps them relevant. 👉 Volvo's "EX90 – For Life": As an expectant parent, this one hit differently. Telling the story of a pregnant woman narrowly avoiding a zebra crossing accident thanks to Volvo’s safety tech. It’s a masterclass in blending putting the technical innovation front and centre with raw human emotion and it made me teary. Winner. 👉 Adobe’s “Creativity for All” B2B campaign: A brilliant reminder that even in B2B, people—not products—are at the centre. They’ve reframed their tools as enablers of human creativity, turning what could have been a dry sell into something emotionally resonant and pretty damn purposeful too. The key takeaway? Whether it’s B2C or B2B, the best marketing this year has put people at the centre. Even in highly technical or complex sectors, the most compelling strategies have been the ones that connect with human emotion—sparking curiosity, joy, or belief. Here’s to more big ideas, bold moves, and brilliant strategies in 2025. Ideas leaning into creativity AND commerciality, with human nature at the heart and great strategy that isn’t just clever for the sake of being clever; it drives results too. What on your strategic shortlist this year? Let’s swap notes 👇

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We’re excited to share that our Managing Director, James Crawford FPRCA, has been quoted in the latest PRmoment article discussing the misconceptions around B2B PR. At PR Agency One, we’ve seen how B2B brands can thrive with well-crafted PR strategies that build credibility and drive business results. The piece dives into how PR can do more than just build brand awareness for B2B companies—it can foster trust and position brands as industry leaders. Read more about James’ insights here: https://lnkd.in/eRw4CJzK #B2BPR #PublicRelations #PRAgencyOne #PRStrategy

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