Lauren A.

WHERE ARE ALL THE BRANDS ON TIKTOK? Seriously. I’ve scrolled for hours, and the only BRANDS I’ve come across in the last month is a Top View ad from Monzo, and a GRWM from Garnier with a creator I already follow. But the rest of the content? Just an endless stream TikTok Shop products from no-name brands selling for a fiver. Where is the creativity? Where is the mass reach media buying? Where are the brands putting their own POV on cultural trends? It seems we really are turning TikTok into a QVC app with hyper-targeted, niche-focused, e-commerce ads. I’m predicting that the future of social content will bring us to the next cycle of creativity; which will go back to beautiful, high production, high quality visuals with real film director craft.

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It's Halloween AND our performance review deadline at IPG Mediabrands UK today - eee scary!👻 Jokes aside, at IPG Mediabrands, we have a clear, annual performance review and goal-setting cycle. And I think it's great because... 🎃 It's important to feel confident and comfortable discussing our achievements. (see post from 2023 following our Brag Better event!) 🎃 This is an opportunity to reflect on the last year and consider areas for development and progression in the upcoming year. 🎃 Receiving constructive feedback is crucial for our career development and progress. 🎃 Reflection allows us to evaluate the aspects of our roles that we enjoy and those that may need improvement. 🎃 Reviews provide an excellent platform for open career discussions with managers. Anyone else agree that reviews are beneficial and not as daunting as they seem?

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Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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Some great insight here from Abi Dempsey 💥

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/chENHs #OOH #RetailMediaSummitUK

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Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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Despite their competitors, TV and film still hold plenty of sway when it comes to effective #advertising. Check out four of the key benefits here, and head to the link below to read James' detailed insights 👇 https://lnkd.in/e8mXirDu

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Business investment is expected to gradually recover in 2025. (Hooray!) But this still means marketers must squeeze the most from their carved-up budgets in the meantime. (Boo.) So we've put together our top tips here...

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What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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The Advertising Standards Authority has shown they understand social media more than people give them credit for. The ruling on Grace Beverley highlights how social media has completely evolved, and the industry has to keep up. ICYMI: Influencer Grace Beverley received an ASA reprimand for not disclosing reels and TikTok about her own clothing brand as #ad. Cue some articles of agreement, and some articles of outrage. Grace’s defence was fair enough - she declares she’s the founder of TALA in her profile bio, she put the videos in playlists that says they’re marketing videos, even spoke in the spoke in the first person when discussing the products. She also argued her followers know exactly who she is and what company she owns. She didn’t think she was being deceptive. The big flaw in the argument? Social media doesn’t work like that anymore, especially not on TikTok, and increasingly not on Instagram either. In the last 3 years, content-led algorithms have taken over how people consume content: 🟢 Followers aren’t the main audience anymore. Most people who saw Grace’s videos won’t be her followers, by a long shot. Maybe 20%-40% were followers. The rest were served up the video in their feeds, decided by advanced machine learning - and it’s likely most viewers didn’t know who she was. 🟢 Bios, playlists, grids, profiles don’t get viewed anymore. For the same reason above, it’s not where people spend their time (they’re all in scroll holes). 🟢 Average watch times - are very low on average. Grace argued she clearly declared her interest in the products in the videos - the only issue is, that happened a few minutes in, when most people would have already scrolled past. Social content consumption has changed so much in the last 3 years that everything we thought we knew before has moved on, and it’s happened without most people even noticing. If you watch Grace’s social videos, you can see where the line is with the ASA - much of her content talks about her products, but the nuance in on-screen titles and the script itself makes them instantly clear she owns the brand she’s talking about- instant being the key phrase. In the deleted videos, it seems this wasn’t the case. It's a thin line that influencer-founders will need to tread from now on. Although the ruling felt a little harsh, the story has become bigger than the indiscretion - and that’s a good thing for the industry, because we’re all now talking about it. #influencermarketing #asa #content

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What you say, how you say it and who you say it to matters!🙌 Clear Channel UK's latest research shows that there is a huge opportunity for brands to put inclusivity at the heart of all communication tactics to better connect with audiences. With Out of Home advertising sites reaching 90% of the UK population, it’s the ideal platform to deliver inclusive broadcast messaging that resonates with audiences. Discover more insights to engage diverse audiences with Out of Home: https://okt.to/dInTzM #OOH #Diversity #InclusiveAdvertising

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Join us for an exclusive webinar on Monday, 23rd September, where we’ll cover everything you need for a successful quarter—from Google Ads and Meta strategies to Email Marketing and Creative Best Practices. Plus, by attending, you’ll receive our full Q4 playbook, packed with actionable insights to level up your game 💥 Comment 'Q4' below, and I will send you the sign-up link!

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For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - launches today. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy. Primal Renaissance: A return to rawness and authenticity in online self-expression. Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. Modern Mythmaking: The rise of interactive entertainment and audience participation. New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. Sign up to access to the full report : https://lnkd.in/gjEc7YzZ

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Today we recorded our #OPEN #HeritageNetwork podcast exploring a topic that is often overlooked but deeply important: #MentalHealth within the #SouthAsian community, which is especially timely as we continue with our South Asian Heritage Month celebrations here at IPG Mediabrands UK. In this episode, I sat down with two incredible guests, @Sandi Kaur and Ameisha Nand from KINESSO UK&I - Together, we navigated the unique challenges faced by South Asians in the UK, the cultural nuances that influence our experiences, and the silence that often surrounds mental health in our community. Mental health is a critical issue, but did you know that South Asians in the UK are significantly less likely to seek support compared to the general population? Shockingly, only about 3% of South Asians access mental health services. This gap needs urgent attention, and that's exactly what we discussed. This conversation is just the beginning of a crucial dialogue that needs to be heard and we break the silence and explore what it means to be truly “Free To Be Me” in the context of mental well-being. 🎙️ Here's a sneak peak in... full video coming soon 🙏 #SouthAsianHeritageMonth #SAHM #MentalHealthAwareness #Podcast #FreeToBeMe #CommunitySupport #HeritageNetwork #MBOpen #IPGMediabrands #Kinesso

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WHAT DO PEOPLE REALLY THINK OF YOUR BRAND? 💁🏾‍♀️ Watch this clip to find out the no. 1 tool for brand monitoring, according to our lead creative strategist, Nicholas Turner. ✨ #Branding #BrandMonitoring

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