Josh Peckham

How to capture a campaign's true overall impact with Smart Holdout Groups

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Digital Out Of Home is an essential part of any omnichannel marketing strategy - but no time is it more effective than at big cultural events. InterContinental Hotels Group proved this with their campaign during the Rugby World Cup in 2023, gaining a whopping 12% increase in favourability among ruby fans. With the Olympic season upon us brands have an exceptional opportunity to reach their audiences on the ground - success here can have long lasting impacts for brand awareness. Read more here in this article on The Drum: https://lnkd.in/ePv7D6yM #dooh #programmatic #digital #dsp #omnichannel #advertising Yahoo Yahoo Advertising IHG Hotels & Resorts #olympics

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I am absolutely honoured to be speaking at the next Deliverability Summit event next month. In this "Email Marketers Boot Camp" I will hold a Deliverability Masterclass and a session explaining the deliverability metrics you never knew you needed! #deliverability #email #analytics

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Well worth a look if you're involved or interested in the evolution of CTV in the UK. Macro consumer trends, global business moves and technological changes are colliding to create huge opportunities in the CTV space. This report looks at both consumers and marketers to help brands and agencies navigate opportunities in this exciting new landscape.

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❤️ Proud to team up with Youth Music and support their NextGen Fund, empowering the future of UK music. Youth Music is all about breaking barriers and giving young creatives the tools, funding, and opportunities they need to thrive. Launched in 2021, the Youth Music NextGen Fund has so far supported 309 early-stage musicians and music industry creatives by investing a total of £727,089 to bring their ideas to life. This isn’t just about talent—it’s about creating real change. these rising stars are shaping the culture, and we’re here for it. Music. Culture. Connection. Ife Okonkwo Talia Andrea Aimee Phillips WINGSTOP UK (Lemon Pepper Holdings Ltd) #NextGen #WingstopUK #YouthMusic https://lnkd.in/evKuxU3d

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Big news regarding our CTV offering with Channel 4 now accessible via the StackAdapt platform - huge well done to all those involved in securing this partnership and excited to see it grow as we head into 2025. If this could be of interest to your brand/agency or you'd like to get some more info, feel free to drop me a DM! #CTV #programmatic #stackadapt #channel4

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Very cool use case of Lumen's attentive PMP here. The key number is the qualified conversions: the Lumen platform analyzed the attention score most likely to get high attention and high CTR based on the brand's specific data and curated a PMP built for performance & powered by attention data. Check out the full details below!

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Great to kickoff #adweekeurope this morning, exploring the evolution of the B2B buying group. Key learnings from the expert panel.. Building trust over time is critical to influence buyers. Ensure you are practical and customer centric in your advice around AI and creativity in B2B is fundamental to successful campaigns, be empathetic, entertain and tell stories. Thanks to Kate Mackie José Rodrigo Pons Nick Laurence for sharing your insights #AWEurope24

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Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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🚨 New Report Alert 🚨 We partnered with American Express to bring hospitality businesses an in-depth report that uncovers the biggest challenges they're facing and, more importantly, how to overcome them 🎯 👉 Download the full report to learn: - How to use insights to optimise your business - Which tasks you can and should be automating - How to save time training and managing your staff https://lnkd.in/ez9ARRKN Props to the incredible Katie and Liliana for getting this out in the wild in both the UK and Spain. Vamos!

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Looking forward to another World Travel Market (WTM) London today! Plenty of meetings lined up, discussing how Audience2Media can best help travel, tourism and attraction brands boost their business - bring it on! If you want to catch up - just get in touch. #WTMLDN #mediaplanning #mediabuying #media #paidmedia #travelandtourism #digitalmarketing #contextualadvertising #behaviouraladvertising

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Bit of a request for my network this morning! 🙏 Alchemy Network runs an advertising & marketing technology innovation programme for over 600 marketing teams at the world’s largest brands and agencies across UK, EMEA & North America. We are working on a digital transformation & RFP project for a large global travel business and would love to hear from tech solutions that are innovating in the following areas…..…   💡 DCO 💡 Marketing Effectiveness (especially Attribution & MMM/Econometrics) 💡 Incrementality Testing 💡 Brand Effectiveness/Uplift   If you are interested in finding out more about Alchemy Network, and being considered for part of the RFP process, we'd love to hear from you! 😎 #adtech #martech #digital #innovation

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/mBv5Nk #OOH #RetailMediaSummitUK

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What are your thoughts on Vouchercode changes? Want more information or a view of the landscape at your fingertips? Speak to us today for a demo of our platform!

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/iJc4wB

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Today's Q1 2024 @IPA Bellwether report showcases a resilient UK marketing landscape, with events and experiences remaining the standout performers with a record expansion. This resilience demonstrates businesses' strong desire to connect with customers, recognising the power of experiences to enable them to achieve this, as well as being a powerful tool to drive their bottom line. Long-term brand building should remain at the forefront amid rising promotional spending. Aligning brand experiences across the different touchpoints with core values and harnessing authentic content created from experiences fosters trust and engagement, and is crucial for navigating the dynamic marketing environment. Read the full report here: https://lnkd.in/eGTDPyN4 #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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If you are interested to learn more about travel loyalty, then please check out my latest podcast representing Mando for Let's Talk Loyalty and Loyalty TV with Sophia Laban of Eurostar. In it you’ll learn all about Club Eurostar – how the programme works, what sets it apart (simplicity!) and what the future looks like. As well as, of course, all about Sophia’s previous experience and her favourite loyalty programmes. I hope you enjoy it! #loyalty #podcast #partnerships #marketing #insight #rewardprograms

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/GsH7dt

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