Angelique Miller

I'm particularly interested in Paul Gubbins' answer to the question "is the advertising on CTV innovative enough"? I agree that features such as "shopability" will be additive to both advertiser and consumer, however, the programmatic revolution in CTV is bringing innovation via i) accessibility and ii) addressability. A lot of that innovation drives campaign efficiency, targeting, etc, which is not as obvious as a big new shiny format or a new "interactivity" for consumers. But, ss Gubbins says, "It's television advertising". I remember a Rory Sutherland interview once (i think it was him), where he talked about the missed opportunity of selling early video conferencing solutions. It was marketed as "save money on flights to see your customers, just use this video phone" - so a poor man's airline ticket, rather than a rich man's phone. CTV (particularly programmatic access to advertising) is the rich man's telephone already. There's plenty of work to do, and therefore opportunity, around programmatic CTV buying - particularly with live sports - but the innovation is already here and developing at a massive pace.

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So many great points in this article Tom Huston around how fan data and digital marketing is key for sports to grow sponsorship & advertising revenue. A favorite line: “Harnessing the potential of digital tools and your own data to move your business from a 20-30 day a year event business to an always-on, always-engaging, always-monetizing media business.” #digitalsponsorship #sportsadtech

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"Have you seen this report? The Shared Commitments in a Blended Reality thing? Yeah, it’s ambitious, it’s pragmatic—it's got everything you want in a roadmap for the internet of the future. Human rights, data stewardship, sustainability—it’s like a buffet for societal values. They’re trying to balance innovation with ethics! You know, like saying, 'Let’s invent teleportation, but make sure everyone’s wearing their seatbelt.' But here’s the thing—they say the success of this hinges on implementation. Implementation! That’s like saying, 'This parachute works great... as long as you actually pull the cord.' Historically, these multistakeholder efforts have trouble keeping momentum. You’ve got the EU with their GDPR saying, 'Protect all the data!' and the US saying, 'Eh, just take the data, nobody’s looking.' It’s like trying to get a band to play the same song, but everyone’s in a different time zone. And inclusivity? Accessibility? The report nails it—they say the internet’s getting all immersive and spatial. Spatial! What does that even mean? It means that if we don’t invest in infrastructure for underserved regions, the digital divide is gonna turn into the Grand Canyon. You can’t have a 'blended reality' when half the world doesn’t even have Wi-Fi! What are they gonna blend it with? A flip phone? Oh, and sustainability? That’s the big one. Everyone’s talking about XR hardware, data centers, servers humming away 24/7—it’s like they’re building the internet on a treadmill powered by fossil fuels. They’re saying, 'Yeah, we’re advancing humanity, but at the same time, we’re melting the glaciers.' The industry has to work with environmental experts. 'Green technologies,' they say. You ever notice every tech company loves to say they’re going green? Meanwhile, their server farms are drinking electricity like it’s happy hour. So yeah, ambitious report, good ideas—but let’s see if they can pull it off. Because the future of the internet isn’t just about cool tech. It’s about making sure the real world doesn’t fall apart while we’re too busy putting on VR headsets! Read in full here: https://lnkd.in/dZB8zDK3 #virtualreality #extendedreality #bleadedreality #augmentedreality

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A recent Wall Street Journal article by Isabella Simonetti (gifted link below) reveals that TV networks are embracing their aging viewership and challenging the notion that younger demographics are the most valuable targets for advertisers. With the median age of viewers now in their 50s and 60s (MTV viewers average 51 years old!) for many networks, executives argue that reaching consumers based on their purchasing habits, rather than age, is the key to effective advertising. Older viewers often have more disposable income, are less sensitive to price increases, and are still making brand decisions. By focusing on the mass-market reach of TV and targeting people likely to buy a product, regardless of age, media buyers are adapting to the changing landscape of television viewership. As media and entertainment professionals, it's crucial to recognize the importance of this demographic shift and adapt our approaches accordingly. What do you think about this? #advertising #consumerhabits #mediastrategies #mediaproduction

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What do advertisers really want? Profit… I felt this recent piece of work from Ebiquity plc (one of the worlds largest media auditors) and Lumen Research (one of the worlds largest collectors of attention data) went somewhat under the radar when it was released a few weeks ago. BUT it’s possibly one of the most robust and important pieces of evidence around the efficacy of Attention so far. Take a read with some more thoughts here 👇 #attention #mediaeffectivness #mediaplanning #meaningfulmedia

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Spot-on take 👍 Data will move closer to the brand, and inventory will move closer to the publisher. Anything in between is on the chopping block. SSPs that can adapt to this change are in a good position to survive the consolidation. #1pdata #privacyfirst #datadrivenmarketing #programmatic Clay Gill Mitchell Greenway OpenX

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✅🖥️ Deadline (11/8): “UK Media minister Stephanie Peacock will oversee a forum of broadcasters and experts to consider the future of traditional TV so that all viewers can continue to access British content. The BBC, ITV, Channel 4, Paramount, Sky, and media regulator Ofcom will be among the industry organizations represented on the forum, which will meet every three months. The aim of the group is to ensure that “no one is left behind” in the tidal wave of internet-connected viewing and the rise of services, including Netflix and Amazon Prime Video. Research published by the government shows that 5% of UK households, or around 1.5M people, will continue to rely on linear TV in 2040. This “unconnected” group tends to include older and underprivileged people, as well as those who live in rural communities.” ⬇️ #streaming #cordcutting #tv #ctv #ott #tvos #fast #vmvpd #svod #avod https://lnkd.in/eMhzq-b4

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Is Oasis pricing out their most loyal fans? 🎤🤑 Isabella Newman explores the controversy surrounding the recent Oasis reunion tour, where ticket prices soared from £135 to £350 due to dynamic pricing. This pricing strategy, which adjusts based on demand, has left many fans feeling excluded, unable to afford tickets for their favourite band. While dynamic pricing helps sellers maximise revenue, it also raises questions about transparency and fairness. With politicians like Lisa Nandy stepping in, could we see a change in how concert tickets are priced? Dive into the debate over dynamic pricing in the music industry 👇 📖

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Omnicom Media Group & Interpublic Group (IPG) Merger! Omnicom and Interpublic are in talks to merge, creating the world’s largest advertising company. The deal, potentially announced this week, would reshape the industry amidst technological disruptions. Source: The Wall Street Journal

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I had the pleasure of joining Lou Paskalis, Tim Brown and the Association of National Advertisers to attempt to move the needle on buying quality media in lieu of cheap CPM inventory of questionable origin. Our panel dialogue, "Is the Programmatic Juice Worth the Squeeze," concluded it is because, among other things, quality media produces outcome metrics that matter. Drilling in specifically on news media -- a publishing category that continues to be in a world of hurt, Lou writes in AdExchanger that "... many presenters attempted to debunk the myth that brands that advertise adjacent to divisive or provocative content risk exposing themselves to backlash. Stagwell Global released research that showed virtually no difference in purchase intent for brands when their ads appeared next to editorial content, whether it was inflammatory or not. The question remains: Will marketers overcome their gut feelings in light of compelling research to the contrary?" I am always encouraged by this type of research, but I've come to expect that I'll be discouraged by the lack of change in media spend across trusted, professional journalism. IMHO, what we need to demonstrate *in addition to* these consumer sentiment findings is the hard data that shows equal or better RoAS (or other measurable outcome metrics) in the news content category. Evidence supports my hypothesis of better results in news vs. other content categories. For example, one recent TRUSTX advertiser experienced a 2.5x decrease in cost-per-acquisition on a campaign that was 59% targeted within news domains. News works because it's a lean-in environment where the audience is actively engaged. I am begging brands to give news a second chance. And not because its any advertiser's duty to save journalism, but because the stuff just works.

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Our 'Leaders in Live' video series features insights from industry experts at Nine, Seven, and KINESSO, covering the tech and audience trends that are creating opportunities for advertisers to connect with sports fans. Here are five key takeaways from the series to help you unlock the full potential of live sports streaming.

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Our 'Leaders in Live' video series features insights from industry experts at Nine, Seven, and KINESSO, covering the tech and audience trends that are creating opportunities for advertisers to connect with sports fans. Here are five key takeaways from the series to help you unlock the full potential of live sports streaming.

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Prime an outlier in SVOD churn "Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 internet households, shows that Prime Video & Amazon MGM Studios has a churn rate of 8%, while Discovery+ is nearly at 43%." As the article mentions, there's a unique reason why Prime has lower #churnrate "Amazon Prime Video has held the lowest churn rate for the last two years because it is included with Prime." Prime perhaps shouldn't even be considered in the churn analysis. It's because, despite being the third largest SVOD/AVOD #streamingplatform it's totally different beast to its competitors. It’s an add-on to Prime, and not a standalone product. This provides distortion to the natural market dynamics, and a lot of protection for Prime in terms of churn. The more interesting aspect of the news is "Netflix continues to creep closer and reduce churn by adding more tiers of service and syndicated content." Netflix is the market leader in the space, and it seems they're going from strength to strength. In one area, via their pipeline, investment in local international content. But, that's only one part of a sustainable future. There's no point in investing huge amounts of money in production, if you've not got a sustainable base. Retention is as important as growth, and slow and stable growth with minimal churn is preferable to high growth but then high churn. Netflix's is diversifying its offerings, and cementing its position as the leading SVOD platform. One point that's surprising is that Discovery+ has the highest churn - isn't that HBO Max? It's no longer called Discovery+ or am I missing something? #television #tvindustry #streamingmedia #streamingservices #vod

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This summer, #Euro24 and #SummerOlympics are attracting worldwide attention. For marketers, contextual AI offers a significant opportunity to score new audiences passionate about these events. Going beyond sports, Seedtag’s contextual research identified key audiences to engage: ✈️Travelers 🛍️ Match Day Shoppers 🍿 Family-Oriented Spectators Explore more ways contextual AI can help reach the right audience during this competitive season in this article by The Drum: 🔗 https://lnkd.in/eQvTmNHE #ContextualAI #SportsInsights #AdTech

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Roku appears to be gaining positive momentum, recently announcing a 14% jump in streaming households in Q2 & this latest report from Pixalate shows it with a dominate position in the global connected TV (CTV) programmatic advertising market. Another big winner was Apple, which increased its share of programmatic CTV ads delivered to the Apple TV from 5% to 13% over the last year, leapfrogging Amazon's FireTV. According to Pixalate measurement, Samsung Electronics share fell 45%, while arch rival LG Electronics grew its share 68%. To compile the data, Pixalate says it analysed programmatic advertising activity across 100k+ CTV apps & nearly 6bn global open programmatic ad transactions in Q2 2024.

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Brand Safety: Diluted and Distorted Brand safety has become polarized, politicized and weaponized. In the wake of the WFAs decision to shutter Global Alliance for Responsible Media (GARM) Arielle Garcia provides some oversight on the objectionable nature of brand safety guidelines and the, supposed, arbiters or trust that regulate them. But, out of GARM’s ashes emerges a new beginning, one where transparency and accountability can serve as the foundation for responsible investment and where standards reflect the true expectations of advertisers. Author: Arielle Garcia Publication: AdExchanger #twitter #musk #wfa #garm #brandsafety https://lnkd.in/eXGSehrQ

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Here’s what’s happened the last two weeks in Retail and Commerce Media 🛒 💹 • Tesco Media and Insight Platform, powered by dunnhumby, has announced a significant media partnership with GroupM, WPP’s media investment group, which will drive best-in-class delivery of data-led solutions, education, and innovation across all facets of retail media in the UK. https://lnkd.in/dFWfwa9m • ‘Considerably less ready’: Marketers’ post-cookie preparedness has dropped by 23% since 2022, by Digiday https://lnkd.in/dsCAwNyD • Redslim and Kantar collaborate to unlock data potential for CPG and Retail industry https://lnkd.in/di8whtwj • How Unilever Thailand's cookie-cutting exercises are paying off, by Campaign Asia-Pacific https://lnkd.in/dEnaAiCY • How Target became an OG retail media network, by Marketing Brew https://lnkd.in/dtbM_SCv?

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Good piece on current state of play of the broadcast market in the US. Whilst ad supported streaming is growing, it’s not fast enough to offset TV’s decline. The death of broadcast is almost as popular as prediction as the year of mobile. For balance it’s worth noting “Despite the sharp drop in TV ad spending, Mondelez and Hershey remain far-bigger believers in TV advertising than the industry as a whole”. https://lnkd.in/dm2uxb8p

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#1 in the COMvergence rankings globally in our first full year. A fantastic achievement by every team in every market. So much work goes into every client campaign across a variety of sectors and campaign budgets. This one’s for the #essentials! #breakthroughforbrands #advertising #marketingbreakthroughs

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